Microsoft Trademark and Brand Guidelines
Examples of uses governed by these Trademark Guidelines
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Don’t miss Contoso’s Memorial Day sale featuring a limited time discount on Microsoft Excel software. -
The Contoso Game can be played on Xbox gaming consoles. -
The Contoso App works with Microsoft Teams .
Examples of Brand Assets requiring authorization from Microsoft
Microsoft logo
Microsoft logo lockups
Microsoft product icons
Badges
Dos
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Note if your product, service, or solution is interoperable or compatible with a Microsoft product, service, or solution. Communicate if your product, service, or solution goes through the approved certification process. -
Contoso headphones are compatible with Microsoft Surface . -
Contoso app is certified for Microsoft Teams.
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If your product, service, or solution integrates with a Microsoft technology, clearly communicate the relationship. For more information on this integration scenario, visit the guidelines for partner-led marketing under the Resources section below . -
Contoso software works with Microsoft OneDrive -
Contoso app is built on Microsoft Azure -
Contoso is a new device designed for Microsoft Teams Rooms -
Contoso is integrated with Microsoft 365
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Truthfully and accurately refer to Microsoft and its products and services. -
Contoso is a three-dimensional model city created by students using Minecraft gaming software. -
Used Xbox gaming console for sale! -
Join us for a seminar about mixed reality in the real estate industry, including the use of the Microsoft HoloLens technology.
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Use without alteration in text to refer to Microsoft and its products and services. -
Follow these steps to format mail merge letters using Microsoft Word software. -
CRM is easy with Microsoft Dynamics 365 applications. -
Microsoft Azure provides enterprise-level cloud computing solutions.
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Note when a product or service has met Microsoft’s accessibility requirements . -
The Contoso case has met Microsoft’s accessibility requirements for Microsoft Surface products.
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Use in the title of news articles, when truthful and not misleading. -
Microsoft releases new Xbox console -
Microsoft Azure is adding new features on July 1st -
Microsoft partners with Contoso to add new AI capabilities
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Use less prominently than your own brand or company name unless you have a strategic partnership agreement. Visit the Microsoft partner website for more information on partner branding. -
Contoso Inc.
Providing Microsoft software installation and customization services since 1999. -
Contoso software
Our software is compatible with a number of email applications, including Microsoft Outlook.
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Use as adjectives before nouns. -
Xbox gaming consoles -
Excel spreadsheets -
Word documents -
HoloLens virtual reality equipment -
OneDrive cloud storage
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Use our Brand Assets for publication, seminars, or conferences in compliance with Microsoft’s Publications, seminars, and conferences guidelines . -
Include a trademark footnote to give notice that you are using Microsoft’s trademarks, e.g., “Microsoft, (list additional trademarks in alphabetical order) are trademarks of the Microsoft group of companies.”
Don’ts
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Don’t use Microsoft’s Brand Assets in the name of your business, product, service, app, domain name, social media account, other offering, or business indicator. -
Contoso OneDrive software. -
Contoso Surface headphones. -
www. azure virtualmachine.com -
@ xbox superfans
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Don’t use Microsoft’s logos, icons, or designs, in any manner. -
Don’t imply an affiliation, endorsement, sponsorship, or approval with or by Microsoft. -
Minecraft Builder LLC builds three-dimensional models. -
Join us for Contoso’s Xbox gaming event -
Contoso offers premium Microsoft 365 installation & support services -
Microsoft Teams has certified the Contoso CP1 headset.
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Don’t alter, animate, distort, or misappropriate Microsoft’s Brand Assets, for example, by combining Microsoft’s Brand Assets with other terms, misspellings, or incorporating them into a tagline or slogan, etc. -
Microsoft Word smithing is Easy! -
Use Microsoft Power ful Platform -
Rest Azured that your data is safe with Microsoft -
Contoso…Your one stop shop for all things Xbox . -
Contoso Dynamics -
Contoso Excels at Spreadsheet Development! -
Bing ing you quality search results since 2005
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Don’t use Microsoft’s Brand Assets as nouns or verbs. -
Xbox your way to rewards -
You can Excel with Microsoft -
We’re selling new Microsoft Surfaces
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Don’t use Microsoft’s Brand Assets in entertainment titles (including book, films, and magazines). -
PowerPoint alism -
Beauty and the Bing -
Azure Daily
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Don’t use Microsoft’s Brand Assets more prominently than your own brand(s) or company name. -
MICROSOFT SOFTWARE
Contoso installs Microsoft software – call us today!
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Don’t use Microsoft’s Brand Assets in the name of a user group, fan group, tech communities, or other organization name, irrespective of whether the group or organization is a non-profit. -
Dynamics User Group -
Microsoft 365 Technology Group -
Xbox Game Club
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Don’t use Microsoft’s Brand Assets on any tangible goods or packaging, including any promotional, marketing, swag, or other items. -
T-shirt with Microsoft logo -
Xbox branded headphones -
Surface mouse pad -
Microsoft Teams branded headset
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Don’t file any application or recordation to register terms or logos identical or similar to Microsoft’s Brand Assets as a trademark, service mark, trade name, doing business as designation, or any other proprietary right.
Examples of approved app details
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Developer: Contoso Developer, Inc. -
App name: Contoso App -
Image/screenshots: <No Microsoft Content Featured> -
Description: Contoso App allows you to access Microsoft OneDrive content and share it with your CRM contacts at the push of a button.
Examples of unapproved app details
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Developer: Azure Development Co. -
App name: Azure To Go -
Image/screenshots: <Microsoft Logo, Azure App Icon Featured> -
Description: Azure To Go brings the Azure cloud services to your mobile phone.