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Once you’ve created and saved ad creatives to a campaign in Campaign Manager，there are options to edit the details of the ad，such as the headline，copy，image，or landing page URL。 Note ：The ability to edit ad creatives varies by ad format。 Learn more below about how to edit creatives for the following ad formats: -
消息地址 Conversation ads
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Ads on LinkedIn are required to meet standards of editorial quality and followour Professional Community Polies。 Guidelines for ad creative content -
Ad content must comply with our LinkedIn Advertising Policies and，and 链接用户协议 .
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Sponsored Content ads include the following ad formats： -
单图像ads -
视频ads -
Carousel image ads -
单个job ads -
Event ads -
Document ads
Depending on the Sponsored Content ad format selected and how your ad was created，you may be able to make edits to the ad.Sponsored Content ads can be created directly in Campaign Manager while building your campaign。 You can also sponsor a Page post as a single image，video，event，or document ad。 -
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When you create a LinkedIn advertising campaign，you can select from one of 21 profile languages for your target audience。 Keep in mind： When you select English，your campaign will target all member accounts in the location your campaign is targeting，regardless of the language member accounts have selected on their profiles。 Please note，this doesn’t apply to Sponsored Messaging。 When you select any language other than English，your ads will appear to member accounts that meet your target audience criteria and match your language selection。
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When you create a campaign in Campaign Manager，you’ll choose from settings to determine who your ad is displayed to，the type of ad format，and the budget and schedule。 The first step when you select your campaign settings is to choose a marketing objective。 An objective is the goal you’d like to achieve with your campaign。 Campaigns are optimized for delivery to people most likely to take the action you want based on the objective you select。 After you select an objective，the campaign creation page will update to show ad formats and bidding strategies that align with your objective。