Nowadays, with the rapid development of Internet information technology, enterprises Build website It is not a rare thing. However, there are some problems in the large and small enterprise websites of the public, especially those enterprises that are carrying out online marketing. If the website problems continue, then their online marketing will encounter difficulties. The root cause of these problems is that enterprises do not have a thorough understanding of website operation, or do not attach importance to the role of website operation. How to run a website well? What points need to be clearly understood before website operation?

1. One purpose

Achieve profitability and grow;

2. Two directions

The first is to improve the company's brand (put forward the company's brand concept, establish an integrity system, and gain good reputation); the second is to increase the traffic (write more relevant soft articles, publish them to high weight forums and blog websites, improve user viscosity, often carry out activities that meet the needs of website development and are popular with user groups, increase website related articles, etc.);

3. Four Steps

Analyze the website positioning and profit model, optimize and improve the website, formulate the website operation and promotion plan, and manage and revise the website marketing.

Enterprise website operation needs to understand three degrees: exposure, popularity and loyalty. These three degrees can be said to be the yardstick of the depth of enterprise's complete Gahani operation, and are also the phased goals of enterprise website operation.

1. Exposure

It can also be called exposure rate. At the initial stage of enterprise website operation, the website must be "exposed" to target user groups, so that users can understand what your website does and what services it can provide users.

2. Popularity

After a period of exposure and promotion, the website should basically make the target customers very familiar with the website, and this period is the most critical period to win users. Whether the popularity can be consolidated and expanded is the most important period, mainly from the content, function and strategy three aspects to consider.

Attract users with high-quality content, retain users with high viscosity interactive function applications, and mobilize users with effective incentive strategies.

3. Loyalty

After opening the popularity of the website, it enters a stable development period. The website loyalty is simply the condition that users give up you. The condition that users with high loyalty give up you is high, and vice versa. That is to say, users with high loyalty must pay a higher price to give up, including actual losses and psychological suffering.

In general, website operation needs a clearer understanding of this purpose, two directions, four steps and three degrees. Caiyiduo can provide enterprises with systematic online marketing solutions, ensure the embodiment of the comprehensive effect of enterprise online marketing, and make the enterprise's website far ahead of its competitors.