Narrative Economics [US] Robert Shiller

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Everyone grew up listening to stories. In today's highly connected small world, popular narratives spread through oral, news media and social networks, whether about Economics Confidence or panic, real estate boom and depression, or online celebrity, Bitcoin, health care, whether the truth or rumor is popular, are affecting people's decision-making, and even changing the whole Economics And the trend of society. However, adhering to the rational actor and the complete information hypothesis economics Previously, scholars ignored them, far behind historians, anthropologists, highly sensitive media and business circles. Narration economics 》Try to fill this gap. In this book, Nobel economics Robert Shiller, the winner of the prize, borrowed from the epidemiological model and provided readers with a new perspective to think about the impact of popular narrative on economic and social life. Through the review of many important events, supplemented by data analysis, Hiller showed the profound impact of popular narratives on the historical process and individual life, indicating that economic thinking of these popular narratives can improve our ability to predict financial crises, recessions, depressions and other economic events, and help us prepare for a rainy day, Reduce the harm of various negative impacts to a lower level Everyone grew up listening to stories. In today's highly connected small world, popular narratives spread by oral, news media and social networks, whether about economic confidence or panic, real estate prosperity and depression, or about online celebrity, Bitcoin, health care, or whether popular truth or rumor, are influencing people's decision-making, and even changing the direction of the entire economy and society. However, economists who stick to the rational actor and complete information hypothesis turned a blind eye before, far behind historians, anthropologists, and highly sensitive media and business circles. Narrative Economics tries to fill this gap. In this book, Robert Shiller, the Nobel Prize winner in economics, draws on the epidemiological model and provides readers with a new perspective to think about the impact of popular narrative on economic and social life. Through the review of many important events, supplemented by data analysis, Hiller showed the profound impact of popular narratives on the historical process and individual life, indicating that economic thinking of these popular narratives can improve our ability to predict financial crises, recessions, depressions and other economic events, and help us prepare for a rainy day, Reduce the harm of various negative impacts to a lower level—————————————— Nobel Prize winner Robert Shiller tells how viral stories affect personal decision-making and economic trends. 1. Narration is like the spread of a virus. Word of mouth spreads everywhere. Everyone is not immune. The book studies the popular process of narration through the virus transmission mode, helping us form a thinking framework, and keep independent thinking when facing major narratives instead of drifting with the tide, so as to make correct decisions. 2. Storytelling - Let readers understand how "storytelling" has become the driving force behind economic activities through vivid cases. 3. Inspiration - History is always similar, and many important events recur again and again: epidemic, depression, stock market crash, real estate boom... The past experience or lessons have important implications for the present or the future. 4. New direction - breaking the traditional framework of economics and opening up a new direction for future thinking, research and action Zhang Lei, founder and CEO of Hillhouse Capital, made a preface, which was strongly recommended by Chen Zhiwu, Wang Shuo, Xiang Shuai and Zhu Ning., Robert J. Shiller, the winner of the 2013 Nobel Prize in Economics, is the chair professor of Sterling Economics at Yale University. Founder of S&P/Case Shiller house price index. He is a best-selling writer and columnist of the New York Times, and has published such best-selling books as Irrational Prosperity, Animal Spirit and Fishing for Fools (the last two books were co written with George Akloff).

About the author

Robert J. Shiller, the winner of the 2013 Nobel Prize in Economics, is the chair professor of Sterling Economics at Yale University. Founder of S&P/Case Shiller house price index. He is a best-selling writer and columnist of the New York Times, and has published such best-selling books as Irrational Prosperity, Animal Spirit and Fishing for Fools (the last two books were co written with George Akloff).

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