Thinking determines the way out
Amazon team structure
And operation strategy |
1. Course review of Amazon practical class
2. Operation idea analysis and thought collision
3. Team Structure of Amazon PowerSeller
4. Analysis of Amazon's big seller's operation ideas |
Summarize the operation outline of the practical class, discuss the operation ideas, and brainstorm Amazon's operation;
The only way to become a big seller: e-commerce team building, personnel structure and division of labor and assessment, bonus, performance, monthly sales of $100000, how to do when the monthly sales of $1 million and $5 million?
Learn to set a small goal! Develop an operation plan based on the team situation |
| Precision selection |
1. How to select products from Amazon's front desk
2. Selection tips and tool applications of different sites
3. Analysis of product selection ideas in Amazon's operation
4. Play with the six elements of Amazon's selection
5. From a small seller's selection sample, we can see how to just choose
6. Selection is an advanced process from selecting hot products to meeting new needs
7. Selection is a process of trial and error
8. Just need to choose products is to grasp the needs and pain points of users
9. See the latest selection direction of the industry from Anker, a cross-border big seller |
1. Master how to develop new products on Amazon platform
2. Select products through various channels, such as the most popular products in the category, excellent stores, category classification, new product follow-up of big sellers, price range, featured stores, overseas version of Tiaoyin, i.e. overseas social media, so as to understand the just needed products and give customers an irresistible reason
3. The bottom line principle of Amazon's selection |
| Explosive thinking |
1. Secret of Amazon's top selling products
2. Case 1: Look at the five elements of Amazon's blockbuster creation from the shop
3. Case 2: How to focus on operation in the subdivided categories from the perspective of stores
4. The most effective spiral model for creating popular products in operation |
1. Structured thinking of products, more important strategic thinking, single product blockbusters and super combination boxing;
2. How to select categories and products with space to attract funds, vice promote funds and profit strategies according to the flow entrance inside and outside the Mason Station;
3. How to make three tables of popular products: A. Data selection table; B. Product test analysis table; C. Product Cost and Profit Analysis Table |
| Traffic acquisition and traffic improvement |
1. Amazon's traffic portal details and how to break
2. How to improve the traffic quickly through some black technology techniques
3. How to use Amazon's background combination marketing to increase the product conversion rate |
1. Change the cost structure of traffic acquisition. The essence of traffic is demand Amazon traffic portal: keyword search traffic, associated recommendation traffic portal, associated category promotion traffic, key opinion leaders (celebrity traffic)
2. The details of Amazon's important rules expand on Amazon traffic portal acquisition skills and in-depth analysis of Amazon traffic portal;
3. How to refine and obtain traffic at low cost according to Amazon rules and traffic portals? number |
| Refined operation improves conversion rate |
1. Features and elements of Amazon's high conversion rate pages
2. How to optimize the product page to improve the conversion rate
3. How to select the most potential blockbuster products through controlling freight costs and insight into Amazon's sales routines |
1. Page dialysis, features of popular product pages
2. Multidimensional data analysis and specific methods for optimizing commodities
3. Freight cost control method and Amazon's hot money creation strategy |
| Amazon advertising strategy |
1. Detailed explanation of three key matching types launched by CPC, including extensive matching, precise matching and phrase matching
2. How to reasonably launch CPC to reduce their ROI
3. How to improve the precise ranking of your products |
Learn and master the core functions of CPC advertising: product evaluation and transformation amplification, creation of high-quality advertising, learning to use three types of CPC keywords, reasonable advertising effect analysis and subsequent optimization, and improve the accurate ranking of their products |
| Amazon customer service system |
1. What problems can Amazon's powerful customer service solve for you
2. Amazon customer service after-sales handling skills, timeliness and strategies
3. The impact of Amazon A-to-Z claims on sellers and the causes
4. A-to-Zclaim avoidance method and processing flow |
How can sellers find potential A-Zclaim risks before trading and minimize the probability of A-Z occurrence? Main reasons for receiving A-Zclaim, and give suggestions and remedial measures based on his long-term Amazon sales experience |
| Accurate store operation |
1. This is how I optimize advertising
2. Bad comments and countermeasures
3. Advertising optimization and product selection reflection
4. Daily operations
5. Precautions for setting promotion
6. More products and higher prices
7. Talk about capital turnover rate
8. Confronted with unscrupulous selling
9. How to avoid potential risks in operation
10. Oolong incident: mislabeling FBA products
11. Endless Amazon operation |
1. Understand the multi-dimensional Amazon operation
2. Learn the four business concepts of Amazon: valuing recommendation over advertising; Emphasize display and ignore customer service; Pay more attention to products than shops; Heavy customer, light seller
3. The essence of learning to operate is process and execution
4. Learn to configure multiple accounts in echelon to ensure operation safety
5. Learn how to choose products, and adhere to the principle of "giving priority to products inside the station, supplemented by products outside the station"
6 Learn to optimize. listing, and strive to reflect the beauty of details
7. Launch CPC advertisements in the station to actively attract sales
8. Multidimensional and three-dimensional operation to achieve the ultimate winner |
