【 Building materials network 】Industry benchmark, select the best. Spring Spring Diatom mud In the spirit of craftsmanship, we are once again on the list of "Zhongying List" 2020 Building Materials Network diatom mud preferred influential brands. In order to make the award-winning brands more exposed and publicized, deeply understand the overall situation of the current industry, and hope that through the actual experience of benchmark brands, we can bring development suggestions for colleagues in the industry in the counter war, Jiancai specially arranged this online "Ace Cloud Visit".

Guest interviewed in this issue: Wang Xing, Director of Chunzhiyuan Diatom Mud Brand Construction Center.

Wang Xing, Director of Chunzhiyuan Diatom Mud Brand Construction Center

Continuously update and iterate new demands for healthy and beautiful housing

President Wang expressed that he was very honored that Chunzhiyuan could be listed among the preferred brands on the [Zhongying List] 2020 Building Materials Network. This is the recognition of the brand of Chunzhiyuan, the recognition of its products and services, and the encouragement of Chunzhiyuan to create greater value in the future.

Since its establishment in 2011, Chunzhiyuan diatom mud has always adhered to the spirit of improving craftsmanship to research and develop products and provide services to ensure that products are environmentally friendly and healthy, in line with or even higher than industry standards; Ensure that the service does not go through formalities, and truly solve practical problems.

Over the past nine years, Chunzhiyuan has continuously accumulated, innovated and upgraded in order to become a model of the industry, continuously met the new needs of consumers for healthy and beautiful living, and made a practical contribution to the healthy development of the industry. All of this is inseparable from the care and care of industry media such as Building Materials Network. As always, Chunzhiyuan will devote itself to making products and meeting challenges with ingenuity, Strive for a higher goal. The epidemic is a disaster for all countries and people, with serious loss of personnel and extreme shortage of materials, but there is also a huge space for development.

Insight into opportunities and further upgrade consumer service experience

For the home furnishing industry, this round of epidemic has tested the anti risk ability, team cohesion and cash flow of enterprises. Many enterprises have gone out of business before the epidemic ended, and the industry will enter an unavoidable new round of reshuffle. The company must ensure that it can safely survive this round of epidemic, and can resume normal production and operation as soon as possible, so as to usher in better development, Get a new round of growth.

The diatom mud industry is also facing challenges and opportunities. Facing the challenge, like all manufacturing enterprises, we should think about how to make ourselves live safely and healthily, and how to make enterprises develop healthily and sustainably. In terms of opportunities, it refers to the peak decoration period after the epidemic period ends. The decoration demand in April and May will still be released, so as to ensure that when the market demand suddenly increases, we can deal with it with ease. This is what we really need to think about and face.

Although the enterprise supply chain under the influence has been affected to a certain extent, and the zero demand of home decoration consumers has led to the stagnation of business, now all these have been stable and excessive. After the epidemic, Chunzhiyuan should upgrade its management and development plan to adapt to the market changes after the epidemic and meet the real needs of the market. The upgrading mentioned here is not blindly and blindly copying, but seeking management plans and development plans that meet the development needs of their own enterprises. All planning comes from market insight. The current changes in the market are a prerequisite for our management and planning.

Nowadays, the mainstream group of household consumption is changing from the post-70s to the post-80s and post-90s, of which the proportion of consumers aged 25 to 35 is nearly 60%. The change of mainstream groups has led to the transformation of the public consumption concept, and the consumption demand has become more diversified, personalized and qualitative; The consumption process prefers convenience, good experience and social entertainment attributes; During the epidemic, people's use of mobile phones has greatly increased, and more and more forms of consumption have changed from offline consumption to online consumption. Then we need to upgrade our management service system from the aspect of online services, but complete online transactions cannot meet all market demands, so we need to complete the management work in the form of combining online and offline. In this process, Chunzhiyuan will further upgrade the consumer service experience for consumers, and the future development prospects are very optimistic.

Refine internal skills and become a model of continuous craftsman strength

Up to now, Chunzhiyuan diatom mud has been in normal operation. The self built production base of nearly 40000 square meters is speeding up production in full swing. The newly launched "six profit channels" are benefiting a large number of wall material industry entrepreneurs, and more than 1200 terminal stores are opening nationwide door Greeting creates value, which benefits from the strong measures of the country, as well as the tenacious cooperation of the Chunzhiyuan team.

I believe that in the next business development, Chunzhiyuan will be confident to provide stronger service guarantee for agents across the country and bring greater operating income.

Under the situation of intense market competition and serious product homogenization, the principle of differentiation is the basis for the survival of enterprises. For Chunzhiyuan diatom mud, the core of enterprise competition is forged mainly from the following two aspects to form a competitive barrier that is difficult to surpass.

First of all, in terms of products, we will continue to develop new formulas, continue to improve the formaldehyde purification performance and effect durability of products, continue to innovate the construction process, and bring consumers a variety of fashionable home decoration effects; Second, in terms of service, we took the lead in introducing the golden nanny pin The sales service system enables consumers to experience one-stop online services conveniently, avoids the problems of poor communication and insecure construction, enhances the sense of trust and brand reputation, and at the same time allows agents to take this as a service highlight, which can better develop the terminal market, improve service satisfaction, form a reputation, and bring more home decoration customers, Realized more benefits.

Chunzhiyuan diatom mud always abides by the "craftsman spirit model", and only makes "good products" and provides "good services". This unshakable development concept may be the fundamental difference.