introduction

We try our best to present this privacy policy in a clearer and easier way for you to understand, so as to truly convey the information we want to convey to you, and we hope that you can clearly understand the purpose of collecting this information before you provide us with some information (which is likely to include your personal information) and allow us to process and share some information Possible uses and other aspects. In order to facilitate your reading and understanding, we have defined special terms. Please refer to "Appendix 1: Definitions" of this privacy policy to understand the specific contents of these definitions.

This privacy policy is applicable to all products and services of Baidu platform (see Appendix 1: Definitions for the scope). If a Baidu product has a separate privacy policy, the privacy policy of that product will prevail. For the content not covered by the privacy policy of this product, the content of this privacy policy shall prevail 。

The purpose of this privacy policy is to help you understand what data we will collect, why we collect it, what we will do with it and how to protect it. If you use the services of Baidu platform, it means that you agree with our content in this policy. When using your information for purposes not covered by this privacy policy, we will ask for your consent in advance 。

In addition, we will try our best to provide you with a more convenient way to control your personal information and protect your privacy in the process of product design and the final presentation and user experience. For example, you can use the [Search privacy settings] It is convenient to switch the search record in. If you turn off the search record, we will no longer record your search record, which may reduce your search efficiency and the personalization of your search content. You can also view and clear your search box history words in your service interface through [View/Clear Search Box History Words]. With this function, you can view the historical search terms in your account. When your account is shared with others, you can easily clear the display of search terms in the service interface.

This privacy policy will help you understand the following:

1. How we collect and use your personal information

2. How do we use cookies and similar technologies

3. How do we share, transfer and publicly disclose your personal information

4. How do we save and protect your personal information

5. Your rights

6. How do we deal with minors' personal information

7. How to transfer your personal information across borders

8. Revision of privacy policy

9. How to contact us

We are fully aware of the importance of personal information to you, and that providing effective protection for your information is the cornerstone of the healthy and sustainable development of our business. Thank you for your use and trust of Baidu platform! We are committed to maintaining your trust in us, abiding by applicable laws and our commitment to you, and doing our best to ensure the security and reasonable use of your personal information. At the same time, we solemnly promise that we will take appropriate security measures to protect your personal information according to the mature security standards in the industry 。

How we collect and use your personal information

Baidu platform will only collect and use your personal information for the following purposes described in this privacy policy:

I Help you become our registered user

When you register your Baidu account, you must at least provide us with the account name, mobile phone number and or email address, and create a password. If you only need to use basic services such as browsing and searching, you do not need to register as our user and provide the above information.

The above information provided by you will continue to authorize us to use during your use of Baidu platform products and services. When you cancel your account, we will stop using and deleting the above information or anonymize your personal information, unless otherwise specified by laws and regulations.

II Provide you with products and services

1. Information you provide us

When you use our specific products and services (such as payment, purchase of products and services, establishment of personal homepage, publication of articles, etc.), in order to meet the purpose of providing you with products and services, in addition to the information provided at the time of registration, You may also need to further provide us with information related to the functions of the above products and services (such as your real name, gender, date of birth, ID card number, common address, bank card, avatar and profile, etc.) Financial institutions, enterprises and institutions shall check. If you do not use specific products and services, you do not need to provide relevant information.

When you use the face brushing login and verification function, we will collect your facial information. You should complete the corresponding actions according to the prompts on the page. After Baidu system judges that your actions meet the requirements, you can complete the face shooting. You agree to use only your own facial information to use the Facebook login and verification services for your Baidu account. In order to improve the accuracy of verification, you agree that Baidu may, when necessary, compare the facial information you provide to Baidu with your facial information saved by institutions permitted by laws and regulations or authorized by government agencies. You can turn it off by entering the account and security page [Face Login]. If you do not use the face login function, you do not need to provide relevant information.

We may also record information that you provide, form, or retain when using our products and/or services. For example, the search keyword information you entered and the links you clicked when using Baidu search, and the information you submitted when participating in other product operation activities. You have the right to choose not to provide the above information, but this will cause you to be unable to use specific services or functions, or to achieve the intended effect of the relevant services.

2. The information we collected during your use of the service

We may collect information about your use of products and/or services (including the way of use), such information includes:

In order to provide better products and/or services and improve user experience, we will collect device attribute information (such as your hardware model, operating system version, device configuration, unique device identifier, international mobile device ID code IMEI, network device hardware address MAC, advertising identifier IDFA, etc.), Device connection information (browser type, telecom operator, language used) and device status information (such as device sensor data, device application installation list). For the information collected from your various devices, we may associate them so that we can provide you with consistent services on these devices. We may associate your device information or phone number with your Baidu account.

When you use Baidu platform products and services, our server will automatically record some information, such as your use of our products and/or services, IP address, the URL of the service you visit, the type of browser and the language you use, information about downloading, installing or using mobile applications and software, information about communication with communication software, and the date and time of accessing the service Duration, etc. For example:
113.65.41.253 - -
[13/Mar/2011:12:59:59 +0800]
www.baidu.com/s? Wd=test&tn=baidu HTTP/1.1“
"Mozilla/4.0"

When you use Baidu platform products and services with positioning function, when you turn on device positioning function and use related services provided by us based on location, we may collect and process information about your actual location, so that you can obtain related services without manually entering your own geographical coordinates. We will use various technologies for positioning, including IP address, GPS and other sensors that can provide relevant information (such as information about nearby devices, Wi Fi access points and base stations). You can stop the collection of your geographical location information by turning off the location function, but you may not be able to obtain the relevant services or functions, or achieve the intended effect of the relevant services.

Some products and services contain unique application numbers. When you install, activate, update, or uninstall related products and services, or when these products and services regularly communicate with Baidu (such as software updates), the system will send this number and information related to installation (such as operating system type and application version number) to Baidu.

3. Your personal information collected by us through indirect access

When you use the services of Baidu affiliates and partners through our products or services, you agree that we will receive, use, summarize and analyze your personal information provided to us by our affiliates and partners according to the actual business and cooperation needs.

3、 Communicate with you

We will use the collected information (such as your mobile phone number, e-mail address) to communicate or interact with you directly. For example, if we detect suspicious activities (such as trying to log in to your Baidu account from a different location than usual), we may send you a notice. Or, we may contact you to let you know about the upcoming changes or improvements in Baidu services, and invite you to participate in the experience of new products.

In order to give you a better experience, improve our services or other uses agreed by you, we may use the information collected through some services for our other services on the premise of compliance with relevant laws and regulations. For example, use your information when using one of our services for other services to show you personalized content or advertising, user research, analysis and statistics.

4、 Display and push customized content for you

By using the collected information, we will be able to provide you with customized content, such as presenting or recommending more relevant (rather than generally pushing) search results, information flows or advertising/promotion information results.

In order to give you a better experience, improve our services or other uses agreed by you, we may use the information collected through some services for our other services on the premise of compliance with relevant laws and regulations. For example, use your information when using one of our services for other services to show you personalized content or advertising, user research, analysis and statistics.

5、 Provide you with security

In order to improve the security of your use of products and services provided by us and Baidu affiliates and partners, we may use your information for identity verification, customer service, security prevention, fraud monitoring, credit analysis, etc. to prevent, detect, investigate fraud, security hazards, illegal or violations of agreements, policies or rules with us, to protect you The legitimate rights and interests of our other users, our or Baidu's affiliates, partners and the public.

6、 Improve our products and services, and conduct internal audit, data analysis and research

We use the collected information to provide and improve the products and services provided by us and Baidu affiliates and partners, and conduct necessary business operations, such as operating products or providing services, evaluating, maintaining and improving the performance of products and services, developing new products and services, providing customer support, etc.

In order to improve our products and services as well as those of Baidu's related parties and partners, we may also make statistics and analysis on the use of our products. At the same time, Baidu may share these statistics with the public to show the overall use trend of our services, but these statistics will not include any identification information of you.

We will use the collected information for big data analysis. For example, we use the collected information to analyze and form statistical products that do not contain any personal information. We may disclose and share with our partners the big data analysis information without identification content after statistical processing.

7、 Other uses

When we want to use the information for other purposes not specified in this privacy policy, and use the information collected for a specific purpose for other purposes, we will ask for your consent in advance.

How we use cookies and similar technologies

To ensure the normal operation of the website, we will store a small data file named Cookie on your computer or mobile device. Cookies usually contain identifiers, site names, and some numbers and characters. The main function of cookies is to facilitate your use of website products and services, and help the website count the number of independent visitors. Using cookie technology, we can provide you with more considerate personalized services and allow you to set your specific service options.

When you use Baidu's products and services, cookies will be sent to your device. When you interact with services we provide to partners (such as advertising and/or promotion services, and service functions provided by Baidu that may be displayed on other websites), we allow cookies (or other anonymous identifiers) to be sent to Baidu's servers.

We will not use cookies for any purpose other than those stated in this privacy policy. You can manage or delete cookies according to your preferences. For details, see AboutCookies.org. You can clear all cookies saved on your computer. Most web browsers have the function of blocking cookies. However, if you do so, you need to personally change the user settings each time you visit our website, but you may not be able to log in or use the services or functions provided by Baidu, which depends on cookies, because of such modifications.

You can limit Baidu's use of cookies by changing your browser settings. Taking Baidu Browser as an example, you can select to clear your cookies through "Privacy Settings - Clear Browsing Data" in the "Browser Settings" drop-down menu at the top right of Baidu Browser.

How do we share, transfer and publicly disclose your personal information

1、 Share

We will treat your information with a high degree of diligence. Except for the following circumstances, we will not share your information with any company, organization or individual other than Baidu and its affiliated companies without your consent:

1. After obtaining your explicit consent, we will share your personal information with other parties. We may share your personal information according to laws and regulations, or mandatory requirements or judicial decisions of competent government departments.

2. Some of our services will be provided by authorized partners only for the purposes stated in this privacy policy. We may share some of your personal information with partners to provide better customer service and user experience. We will only share your personal information for legal, legitimate, necessary, specific and clear purposes, and only share personal information related to the provision of services. Our partners have no right to use the shared personal information for any other purpose.

At present, our authorized partners include the following types:

3. In order to enable you to have a consistent and personalized viewing, advertising and other service experience in Baidu's good-looking videos, small videos and iQIYI videos, relevant personal information reflecting your viewing habits and hobbies may be shared with our affiliated company iQIYI. We will take the same security measures as related companies to protect your personal information security.

4. In order to facilitate us to jointly provide services to you based on the associated account, recommend the information you may be interested in or protect the personal and property safety of Baidu affiliated companies or other users or the public from infringement, your personal information may be shared with our affiliated companies (iQiyi, Du Xiaoman, Baidu Video, etc.). We will only share the necessary personal information (for example, in order for you to use our Baidu account to use our affiliated companies' products and/or services, we will share your necessary account information with the affiliated companies). If we change the use and processing purpose of personal information, we will again seek your authorization and consent.

5. For companies, organizations and individuals with whom we share personal information, we will sign strict confidentiality agreements with them, requiring them to handle personal information in accordance with our instructions, this privacy policy and any other relevant confidentiality and security measures.

2、 Assignment

We will not transfer your personal information to any company, organization or individual other than Baidu and its affiliated companies, except for the following circumstances:

1. Obtain your explicit authorization or consent in advance;

2. Meet the requirements of laws and regulations, legal procedures or mandatory government requirements or judicial rulings;

3. If we or our affiliates are involved in merger, division, liquidation, acquisition or sale of assets or business and your personal information may be transferred as part of such transactions, we will ensure the confidentiality of such information when transferring, and require new companies and organizations holding your personal information to continue to be bound by this privacy policy, Otherwise, we will ask the company or organization to ask you for authorization again.

3、 Public disclosure

We will only publicly disclose your personal information under the following circumstances:

1. Obtain your explicit consent;

2. Under the mandatory requirements of laws and regulations, legal procedures, litigation or government authorities.

IV Exceptions to obtaining prior authorization for sharing, transferring and publicly disclosing personal information

In the following cases, the sharing, transfer and public disclosure of your personal information do not require your prior authorization and consent:

1. Directly related to national security and national defense security;

2. Directly related to public safety, public health and major public interests;

3. Directly related to criminal investigation, prosecution, trial and judgment execution;

4. In order to protect your or other personal life, property and other major legitimate rights and interests, but it is difficult to obtain my consent;

5. Your personal information disclosed to the public;

6. Collect personal information from legally disclosed information, such as legal news reports, government information disclosure and other channels.

7. Necessary for signing and performing the contract according to the requirements of the personal information subject;

8. It is necessary to maintain the safe and stable operation of the products or services provided, such as finding and handling the failure of products or services;

9. Other circumstances stipulated by laws and regulations.

According to the law, sharing and transferring personal information that has been de identified, and ensuring that the data receiver cannot recover and re identify the subject of personal information, does not belong to the external sharing, transfer and public disclosure of personal information, and the storage and processing of such data will not need to be notified to you and your consent.

How we save and protect your personal information

1、 Shelf life

During your use of Baidu products and services, we will continue to save your personal information for you. If you cancel your account or actively delete the above information, we will save your information in accordance with the Network Security Law and other laws and regulations. After you cancel your account or actively delete the above information, we will not commercially use your personal information, but we may use your personal information after anonymous processing.

2、 Save Region

Your personal information is stored in the People's Republic of China. If some products or services involve cross-border, we need to transmit your personal information overseas. We will strictly comply with the provisions of laws and regulations and ensure the security of your personal information.

3、 Safety measures

1. We will collect, use, store and transmit user information in accordance with the industry's mature security standards and specifications, and inform you of the purpose and scope of use of relevant information through user agreements and privacy policies.

2. We attach great importance to information security. We have set up a dedicated team to be responsible for the development and application of various security technologies and procedures. We will review the security background of the security management leader and personnel in key security posts. We have established a sound information security management system and internal security incident handling mechanism. We will take reasonable and feasible security measures and technical means in line with industry standards to store and protect your personal information, so as to prevent your information from loss, unauthorized access, public disclosure, use, modification, damage, loss or leakage. We will take all reasonable and feasible measures to protect your personal information. We will use encryption technology to ensure the confidentiality of data; We will use trusted protection mechanisms to prevent data from malicious attacks.

3. We will train and assess employees' awareness of data security and security capabilities to enhance their awareness of the importance of protecting personal information. We deploy an access control mechanism to conduct identity authentication and authority control on employees handling personal information, and will sign confidentiality agreements with employees and partners who have access to your personal information, clarify job responsibilities and code of conduct, and ensure that only authorized personnel can access personal information. If there is any violation of the confidentiality agreement, relevant responsibilities will be investigated.

4. We remind you that the Internet is not an absolutely secure environment. When you interact with other users through email, SMS, etc., you are not sure whether the third-party software has fully encrypted the transmission of information. Please pay attention to ensuring the security of your personal information. We recommend that you do not send personal information in this way to avoid personal information disclosure. Please use complex passwords to help us ensure the security of your account and personal information.

According to our security management system, personal information leakage, damage or loss is listed as the most serious security incident. Once it happens, the company's highest level emergency plan will be launched, which will be handled by a joint emergency response team composed of [Security Department, Government Relations Department, Legal Department] and other departments.

4、 Security Event Notification

1. We will develop an emergency plan for network security incidents to deal with security risks such as system vulnerabilities, computer viruses, network attacks, and network intrusions in a timely manner. In the event of an incident endangering network security, we will immediately launch the emergency plan, take corresponding remedial measures, and report to the relevant competent departments according to regulations.

2. The leakage, damage and loss of personal information is a company level major security event. We will be responsible for organizing the members of the working group to conduct security plan drills regularly to prevent such security events. In case of any misfortune, we will launch the emergency plan according to the highest priority. The emergency response team is composed of the Security Department, the Government Relations Department, the Legal Department and other departments to trace the causes and reduce losses in the shortest time.

3. In case of an unfortunate personal information security incident, we will timely inform you of the basic situation and possible impact of the security incident, the handling measures we have taken or will take, suggestions on risks you can prevent and reduce, and remedial measures for you in accordance with the requirements of laws and regulations. We will inform you of the relevant information of the event in a timely manner by means of your reserved contact information, such as in station notification, SMS notification, telephone, email, etc. When it is difficult to tell one by one, we will take a reasonable and effective way to publish an announcement. At the same time, we will actively report the disposal of personal information security incidents according to the requirements of the regulatory authorities.

Your rights

In accordance with the relevant laws, regulations and standards of China, as well as the prevailing practices of other countries and regions, we guarantee that you can exercise the following rights on your personal information:

I Access your personal information

You have the right to access your personal information, except for exceptions stipulated by laws and regulations. You can access your personal information by yourself in the following ways:

Account information - if you want to access or edit your personal profile information, contact information, change your password, add security information, conduct account association, identity authentication, etc. in your account, you can use the product [Account and Security] Perform such operations.

If you cannot access such personal information through the above link, you can Feedback on personal information protection , feel free to contact us.

Other personal information generated during your use of our products and services will be provided to you as long as we do not need too much investment. If you want to exercise data access, please go to Feedback on personal information protection Contact us.

II Correct your personal information

If you find that the personal information about you processed by us is incorrect, you have the right to correct or update the incorrect or incomplete information. You can Feedback on personal information protection Feel free to contact us. To ensure security, we will verify your identity before you exercise the right to correct.

III Delete your personal information

In the following cases, you can request us to delete your personal information Feedback on personal information protection Feel free to contact us:

1. If we collect, use, share or transfer your personal information with others in violation of laws and regulations or agreements with you;

2. If we publicly disclose your personal information in violation of laws and regulations or the agreement with you, you have the right to require us to immediately stop the public disclosure and issue a notice requiring the relevant recipient to delete the corresponding information.

When you delete information from our service, we may not delete the corresponding information from the backup system immediately, but will delete the information when the backup is updated.

IV Change the scope of your authorization and consent

If you want to change the scope of authorization, you can modify the scope of authorization through the privacy settings of Baidu platform products, such as:

1. You can log in [Account and Security] The interface unlocks the binding relationship between Baidu account and third-party account [Search privacy settings] It is convenient to switch the search record in.

You can cancel your previously registered account at any time. You can log in [Account and Security] , cancel your Baidu account. Once you log off your Baidu account, you will not be able to use all Baidu user products and services, so please be careful. In order to protect your or others' legitimate rights and interests, we will judge whether to support your cancellation request based on your use of Baidu's products and services. For example, if you have unpaid contribution fees in Baidu's experience, or you have an unused glutinous rice stored value card in Baidu's glutinous rice, or you still have data in your online disk, we will not support your request immediately. When you log in to Baidu through a third-party account authorization, you need to apply to a third party to cancel your account.

VI Inform in advance that products and services will stop operation

Baidu is willing to accompany you all the time. If Baidu platform products and services are forced to stop operation due to special reasons, we will notify you on the main page of products and/or services or in site letters or send you emails or other appropriate ways that can reach you according to laws and regulations, and will stop collecting your personal information, At the same time, it will delete or anonymize your personal information held in accordance with the law.

VII Respond to your request above

To ensure security, you need to provide a written request or prove your identity in other ways. We may ask you to verify your identity before processing your request.

For your reasonable request, we do not charge a fee in principle, but for repeated requests that exceed reasonable limits, we will charge a certain cost as the case may be. We may reject those requests that are unprovoked and repetitive, require too many technical means (for example, need to develop new systems or fundamentally change the current practices), bring risks to the legitimate rights and interests of others, or are very impractical (for example, involving information stored on backup tapes).

Under the following circumstances, we will not be able to respond to your request as required by laws and regulations:

1. Directly related to national security and national defense security;

2. Directly related to public safety, public health and major public interests;

3. Directly related to criminal investigation, prosecution, trial and execution of judgments;

4. We have sufficient evidence to show that you have subjective malice or abuse of rights (such as your request will endanger public security and the legitimate rights and interests of others, or your request is beyond the scope of general technical means and commercial costs);

5. Responding to the request of the personal information subject will cause serious damage to the legitimate rights and interests of you or other individuals and organizations;

6. Those involving trade secrets.

How do we deal with minors' personal information

Baidu attaches great importance to the protection of minors' information.

Our products, websites and services are mainly for adults. If you are a minor, we suggest you ask your guardian to read this privacy policy carefully, And use our products and/or services or provide us with information with the consent of your guardian 。

If your guardian does not agree that you use our services or provide us with information in accordance with this policy, please immediately stop using our services and notify us in time so that we can take appropriate measures 。

If the guardian finds that we have collected personal information of minors without the guardian's consent, please go to Feedback on personal information protection Contact us and we will try to delete relevant data as soon as possible.

How to transfer your personal information across borders

In principle, the personal information we collect and generate in China will be stored in China. If some products or services involve cross-border, we need to transmit your personal information overseas. We will strictly comply with the provisions of laws and regulations and ensure the security of your personal information.

How to update this privacy policy

We may revise this policy from time to time. If such change will result in substantial impairment of your rights under this policy, we will notify you by reminding you at a prominent place on the page, sending you an email, etc. before the change takes effect. We will publish any changes to this privacy policy on this page.

If you do not agree with such changes, you can stop using Baidu platform products and services. If you continue to use our products and/or services, you agree to be bound by the revised privacy policy. 。

Major changes referred to in this privacy policy include but are not limited to:

1. Our service model has changed significantly. For example, the purpose of processing personal information, the type of personal information processed, and the use mode of personal information;

2. The main objects of personal information sharing, transfer or public disclosure have changed;

3. Your right to participate in personal information processing and the way you exercise it have changed significantly;

4. Other changes that may have a significant impact on your personal information rights and interests.

How to contact us

If you have any comments or suggestions on this privacy policy, you can go to Feedback on personal information protection contact us.

In order to ensure that we can deal with your problems efficiently and feedback to you in a timely manner, you are required to submit your identity certificate, effective contact information, written request and relevant evidence. We will process your request after verifying your identity. Generally, we will reply within [30] days.

If you are not satisfied with our reply, especially if you think our personal information processing has damaged your legitimate rights and interests, you can also seek an outcome plan through the following external channels: File a lawsuit to the competent court in Baidu's domicile 。