Apple Privacy Policy

At Apple, we firmly believe in and respect basic privacy rights, and believe that these basic rights should not be different from the country and region where you live. Therefore, we regard any data related to an identified or identifiable individual or data that Apple has associated or can associate with an individual as "personal data", regardless of where the relevant individual resides. This means that the data that can be used to directly identify you (such as your name) belongs to personal data. In addition, the data that cannot be used to directly identify you but can be indirectly identified by reasonable inference (such as your device serial number) is also personal data. For the purpose of this privacy policy, aggregated data is considered as non personal data.

This privacy policy explains Apple or an Apple affiliate (hereinafter collectively referred to as "Apple") How to process your personal data, whether you interact with us through our website, through Apple apps (such as Apple Music or Wallet apps) or directly (including by phone or visiting Apple Store retail stores). Apple may also be associated with a third party in the service, or provide third-party app downloads in the App Store. Apple's privacy policy does not apply to explaining how third parties define or use personal data. We recommend that you read their privacy policy and understand your privacy before interacting with them.

At Apple, we respect your ability to know, access, correct, transmit, restrict the processing and deletion of your personal data. We provide these rights to every customer in the world. If you choose to exercise these privacy rights, you have the right not to be treated differently by Apple, and you have the right to obtain the same level of service quality from Apple as you should obtain if you do not exercise the privacy rights. If you are asked to consent to Apple processing your personal data, you have the right to withdraw your consent at any time.

To exercise your right of privacy and choice, including when a third-party service provider acts on behalf of Apple, please visit Apple's "Data and Privacy" page at: Apple's privacy.apple.com Or Shazam's shazam.com/zh/privacy 。 To ensure the security of your personal data, you need to log in to your account and verify your identity. If you want to get privacy.apple.com Please go to apple.com.cn/privacy/contact Make a request. In addition, you have the right to lodge a complaint with the appropriate regulatory authority.

In some cases, we may not be able to approve your request, for example, you request to delete your transaction data, but Apple is legally obligated to keep the record of the transaction to comply with applicable laws. If your request will affect our legitimate use of data for anti fraud and security purposes, we may also refuse your request, for example, when you request to delete an account under investigation for security reasons. Other reasons why your privacy request may be rejected include: the relevant request will endanger others' privacy, is too trivial or has no legitimate reason, or is extremely impractical or unreasonable.

If you live in California and cannot access Apple's "Data and Privacy" page, you or your authorized representative can visit apple.com.cn/privacy/contact Or call 1-800-275-2273 to submit the request.

For more information on exercising your rights, visit support.apple.com/zh-cn/102283 。

We firmly believe that Apple can provide you with excellent products and effectively protect your privacy. Therefore, we will work hard Only collect the personal data we need 。 The personal data collected by Apple depends on how you interact with Apple. For instructions on how Apple processes personal data for certain individual services, see apple.com.cn/legal/privacy/data 。

When you create an Apple ID, apply for commercial credit, purchase and/or activate products or devices, download software updates, enroll in courses in the Apple Store, connect to our services, contact us (including through social media), participate in online surveys, or otherwise interact with Apple, we may collect various information, including:

• Account information. Your Apple ID and related account details, including email address, registered devices, account status and age

• Device information. Data that can be used to identify your device (such as device serial number) or data about your device (such as browser type)

• Contact information. Data such as name, email address, actual address, telephone number or other contact information

• Payment information. Data about your billing address and payment method, such as bank details, credit card, debit card or other payment card information

• Transaction information. Data related to the purchase of Apple products and services or transactions facilitated by Apple, including information related to purchase on the Apple platform

• Fraud prevention information. Data used to help identify and prevent fraud, including the trust score of a device

• Use data. Data about your activities and use of our products, such as app startup data included in our services, including browsing history, search history, product interaction, crash data, performance and other diagnostic data and other use data

• position information 。 Precise location (only used to support services such as "search", or you agree to provide location information in order to obtain region specific services) and approximate location

• Health information. Data related to personal health status, including data related to personal physical or mental health or status. Personal health data also includes data that can be used to infer or detect personal health status. If you use the Apple Health Research App to participate in a study, please read Apple Health Research App Privacy Policy , understand the policies applicable to your personal data privacy.

• Fitness information. Details of your fitness and exercise information you choose to share

• Financial information. Detailed information including salary, income and asset data, as well as information related to financial products of Apple brand

• Government identity document data. In some jurisdictions, for the purpose of providing commercial credit, managing bookings or complying with laws and regulations, we may require users to provide government issued identity documents, but only in a few cases, such as opening wireless accounts and activating devices

• Other information you provided to us. For example, the detailed communication content between you and Apple, including the interaction content with customer support personnel, and the related content of contacting through social media channels

You may not provide the personal data we requested you to provide. However, if you choose not to provide, in many cases, we will not be able to provide you with our products or services, or respond to your possible requests.

Apple may According to your instructions Others acting personal , enterprises or third parties, who assist us in providing products and services and provide us with assistance in security and fraud prevention cooperative partner And other legitimate sources receive personal data about you.

• Individual. Apple may collect data about you from other individuals. For example, if a related individual sends you a product or gift card, invites you to join an Apple service or forum, or shares content with you.

• Follow your instructions. You can instruct other individuals or third parties to share data with Apple. For example, you can instruct your mobile operator to share operator account related data with Apple, so that your account can be activated or your loyalty program can share your participation information, so that you can obtain rewards by purchasing Apple products.

• Apple Partner. For security and fraud prevention purposes, we may also verify the information you provide through a third party, such as when creating an Apple ID.

For research and development purposes, we may use data sets, such as those containing pictures, voice or other data that may be associated with identifiable individuals. In obtaining such data sets, we will comply with applicable laws, including the laws of the jurisdiction in which the data sets are hosted. When using such data sets for research and development, we will not try to re identify the personal identity information that may appear in them.

Apple uses personal data for the following purposes: to support services, process your transactions, communicate with you, implement security and fraud prevention measures, and comply with the law. We may also use personal data for other purposes with your consent.

Apple will only use your personal data if it has a legal basis. Apple may need to rely on your consent, or must deal with the facts based on the performance of the contract with you, the protection of your or others' vital interests or the performance of legal obligations, as the case may be. We may also process your personal data when we think it is in our or others' legitimate interests and taking your interests, rights and expectations into consideration. As mentioned above, more information is provided in the product specific information embedded in our products and features. If you have any questions about the relevant legal basis, please contact the person in charge of data protection at the following website: apple.com.cn/privacy/contact/ 。

• Support our services. Apple will collect necessary personal data to support our services. The collected data may be used for product or service improvement, internal purposes such as audit or data analysis, or fault diagnosis. For example, if you want to access a song through an Apple Music subscription, we will collect data about the song you play, so as to provide you with the content you need and meet the royalty requirements.

• Process your transaction. For transaction processing, Apple needs to collect your name, purchase content, payment information and other data.

• Communicate with you. It is used to reply to your message, contact you about your transaction or account, promote our products and services, provide other relevant information or request you to provide information or feedback. Sometimes, we may use your personal data to send important notifications, such as information about purchases and changes in terms, conditions and policies. Since these messages are critical to your communication with Apple, you cannot refuse to receive these important notifications.

• Security and fraud prevention. It aims to protect individuals, employees and Apple, prevent losses and prevent fraud, including protecting individuals, employees and Apple for the purpose of protecting the interests of all users, and pre screening or scanning potential illegal content in uploaded content, including child sexual abuse content.

• Personal data used to provide personalized services. If you choose to personalize services or communications, Apple will use the information we collect so that it can provide you with these personalized services or communications. If the service requires you to use your personal data, you can view the privacy information displayed when you first use this service to learn more about how related services use this information to provide you with personalized experience. We will display these information together with our data and privacy icons, so that you can easily find them; You can also view this information online at any time through your Apple device or the following website: apple.com.cn/legal/privacy/data 。

• Compliance with laws. Designed to comply with applicable laws - such as fulfilling tax or reporting obligations, or complying with legitimate government requirements.

Apple will not use algorithms or analytical research methods to make any decisions that will have a significant impact on you without providing opportunities for manual review. Apple will not use or disclose sensitive personal data for any purpose that requires users to exercise their rights to restrict their ability to process data in accordance with California law.

Apple's retention of personal data is limited to the time required to meet the collection purpose, and complies with the relevant provisions of this privacy policy or our specific service privacy statement or the relevant requirements of applicable laws. We will retain your personal data for the period necessary to achieve the purposes described in this privacy policy and the privacy statement of specific services. When evaluating the retention period, we will first carefully find out whether it is necessary to retain the collected personal data, and if so, we will try to retain the personal data in the shortest time allowed by law.

Apple may Apple affiliates, service providers acting on our behalf , our Partners, developers, and publishers , or Follow your instructions 's other parties share your personal data. In addition, Apple will not share personal data with third parties for marketing purposes.

• Service Provider. Apple may employ a third party as our service provider to perform certain tasks on our behalf, such as processing or storing data related to your use of our services and delivery of products to customers, including personal data. Apple service providers are obliged to process personal data in accordance with the provisions of this privacy policy and our instructions. They cannot use the personal data we share for their own purposes. Once they have completed our requirements, they must delete or return these data.

• cooperative partner. Apple may sometimes cooperate with third parties to provide services or other products. For example, Apple's financial products such as Apple Card and Apple Cash are jointly provided by Apple and its partners. Apple requires partners to protect your personal data.

• The developers and publishers you subscribe to. If you purchase a third-party subscription through the App Store or in Apple News, we will create a subscriber ID that is unique to you and the developer or publisher. The subscription user ID can be used to provide a report to the developer or publisher, including information about the subscription you purchased and the country or region where you live. If you cancel all subscriptions of a developer or publisher and do not re subscribe, the subscriber ID will be reset in 180 days. This information will be provided to developers or publishers so that they can understand their subscriptions.

• other. Apple may share your personal data with others according to your instructions or with your consent, such as when we share information with your operator to activate your account. We may also disclose information about you if we determine that disclosure is necessary or appropriate for national security, law enforcement or other matters of public importance. If there is a legal basis, we may also disclose information about you if we determine that disclosure is reasonably necessary to implement our terms and conditions or protect our operations or users, or is reasonably necessary in reorganization, merger or sale activities.

Apple will not sell your personal data, including according to the definition of "sale" in Nevada and California. Apple will not "share" (as defined in California law) your personal data.

Apple believes that strong privacy protection needs to be based on excellent security. We use administrative, technical and physical protection measures to protect your personal data, taking into account the nature of personal data, data processing and threats faced. We have been continuously improving these protection measures to ensure that your personal data is always safe. For more information, visit our Apple Platform Security Guidelines.

Apple is well aware of the importance of protecting children's personal data; Children means Individuals under the age of 13 (or the same age as required by the laws of your jurisdiction). Therefore, Apple has implemented additional processes and protective measures to help protect children's personal data.

Children must have a child's Apple ID to access some Apple services. Children's Apple ID can be set by parent Create. If it is a managed Apple ID, the Educational institutions where children are located establish.

• parent. To create a child account, parents must view Disclosure of family privacy information about children To learn how Apple handles children's personal data. If parents agree with the content, they need to provide Apple with a verifiable parental consent form.

• educational services. Educational institutions participating in the Apple campus educational administration management plan can also create Apple IDs for students, called "managed Apple IDs". These schools need to agree Managerial Apple ID Information Disclosure for Students This part is in the "Appendix A" of the Apple Campus Educational Administration Agreement.

If we know that children's personal data were collected without proper authorization, we will delete these data as soon as possible.

To exercise the right to privacy of children's information, please visit Apple's "Data and Privacy" page at the following website and log in to their account: privacy.apple.com 。

Apple's website, online services, interactive applications and advertisements may use "Cookies" and other technologies , such as website beacon. These technologies help us better understand users' behavior (including for security and fraud prevention purposes), tell us which parts of our website people have visited, measure the effect of advertising and online search and improve them.

• Communication cookie. These cookies are used to support the incoming and outgoing network traffic of Apple system, including helping to detect errors.

• An absolutely necessary cookie. These cookies must be set in order to provide specific functions or services that you access or request. For example, after you pass the apple.com.cn When shopping online, we need to use cookies to display websites in appropriate formats and languages, authenticate and verify your transactions, and retain the contents of your shopping bags.

• Other cookies. We use these cookies to understand how visitors interact with our website and online services, including helping us evaluate the effectiveness of advertising and online search. Apple also uses these cookies to remember the choices you make when browsing, so as to provide you with a customized experience.

If you don't want Apple to use cookies, we also provide you with a way to disable cookies. If you want to disable cookies and use Safari browser, you can select "Block all cookies" in Safari privacy settings. If you use another browser, please consult your provider to learn how to disable cookies. If you disable all cookies, some features of the Apple website may become unavailable.

In addition to cookies, Apple also uses other technologies to help us achieve similar goals.

In some emails sent to you by Apple, we will provide a "click URL" that links to the content on Apple's website. When you click one of the URLs, it will pass through a separate server before reaching the target page on our website. We will track this click process to help determine users' interest in specific topics and measure whether we are effectively communicating with you. If you don't like this tracking method, please don't click the picture or text link in the email.

Apple generally treats data collected using these cookies and similar technologies as non personal data. However, if local laws treat Internet Protocol (IP) addresses or similar identifiers as personal data, we also treat such identifiers as personal data. In addition, Apple sometimes combines non personal data collected through these technologies with other personal data held by Apple. When we merge data in this way, we will treat the merged data as personal data for the purpose of this privacy policy.

Depending on your location, advertisements placed by Apple's advertising platform may appear on the App Store, Apple News, "Stock Market" and Apple TV app. Apple's advertising platform will not track you, so it will not associate user or device data collected from our app with user or device data collected from a third party for the purpose of targeted advertising or measuring advertising effect, nor will it share user or device data with data brokers.

If you don't want to receive ads from Apple's advertising platform aimed at your interests in these apps, you can choose to disable "personalized advertising", so no matter what device you log in to your Apple ID account, you will no longer receive such ads. On iOS, iPadOS or visionOS devices, go to Settings>Privacy and Security>Apple Advertising, and then tap and close Personalized Advertising to disable personalized advertising. On a Mac, go to System Settings>Privacy and Security>Apple Advertising, and then uncheck Personalized Advertising to disable personalized advertising. You may still see advertisements based on background information (for example, your search query, or the channel you are viewing) in the App Store, Apple News, or "stock market". If "Allow App Tracking Request" is disabled, third-party apps will not be able to request the use of "advertising identifier", a non personal identifier provided by the operating system on the device, which can track your activities on apps and websites owned by other companies.

For more information about Apple's advertising and privacy, visit apple.com.cn/legal/privacy/data/zh-cn/apple-advertising/ 。

Apple products and services connect you to the world. In order to achieve this goal, Your personal data may be transferred to or accessed by entities around the world (including Apple affiliates) For processing activities related to your use of our products and services described in this privacy policy. Apple abides by applicable laws regarding the transfer of personal data between countries/regions to ensure that your data is protected everywhere.

The Apple entity that controls your personal data may vary depending on where you live. For example, Apple Store retail store information is controlled by various retail store entities in each country/region, while personal data related to Apple media services may be controlled by various Apple entities described in the terms of service. If you do not live in the United States, your personal data may be processed by Apple Inc. and other Apple affiliates on behalf of Apple entities that control personal data in your jurisdiction. For example, Apple collects images and related data worldwide to improve Apple maps, and supports our "look around" function. These images and related data will be transferred to Apple Inc. in California.

Personal data related to individuals in the European Economic Area, the United Kingdom and Switzerland is controlled by Apple Distribution International Limited in Ireland. Personal data collected by Apple in the European Economic Area, the United Kingdom and Switzerland is applicable when transferring data between countries/regions Standard contract terms 。 If you have questions or need a copy of Apple's standard contract terms, please contact us at: apple.com.cn/privacy/contact 。

from Apple or Apple's worldwide subsidiaries Personal data collected is usually stored in the United States by Apple Inc. No matter where your personal data is stored, Apple will take the same high level of protection and protection measures. The personal data collected by Apple in the countries/regions participating in the Asia Pacific Economic Cooperation (APEC), when transferring data between countries/regions, shall comply with the applicable APEC cross-border privacy rules (CBPR) system and Data processor privacy recognition (PRP) system 。 As of the release date of this privacy policy, countries or regions participating in the APEC CBPR system include: the United States, Australia, Canada, Chinese Taipei, Japan, Mexico, the Philippines, South Korea and Singapore. If you have any doubts or questions about our APEC CBPR or PRP certification, please contact our Third party dispute resolution provider 。

Personal data related to individuals in the People's Republic of China may be processed by Apple in countries/regions outside the People's Republic of China (for example, Apple Inc. in the United States, or Apple Distribution International Limited in the Republic of Ireland). If this happens, we will deal with it in accordance with local laws (including the Personal Information Protection Law). For processing purposes specified in this privacy policy, Apple may also transfer such personal data to a third-party service provider, who may store the data or transfer the data to a country/region outside the People's Republic of China. For more information, visit Privacy Information Disclosure in Mainland China 。

To ensure the security of your personal data, we have communicated the company's privacy and security guidelines to all Apple employees, and strictly implemented privacy protection measures within the company.

If you have any questions about Apple's privacy policy or privacy protection practices (including third-party service providers acting on behalf of Apple), or you want to contact our data protection principal, please visit the following website apple.com.cn/privacy/contact Or call Apple Support Phone contact us. You can also ask us how to submit a privacy complaint, and we will try our best to help you.

Apple attaches great importance to your privacy. We have set up a special team to view your consultation information (including those received in response to access or download requests) to determine how to provide the best response to your questions or concerns. In most cases, substantive inquiries will be answered within 7 days. In other cases, we may need more information or tell you that we need more time to respond.

If your complaint shows that we can improve our handling of privacy issues, we will take measures to update it at the next reasonable opportunity. If the privacy problem has a negative impact on you or others, we will take measures to solve the problem with you or related others.

You can submit a complaint to the appropriate regulatory authority at any time, including dissatisfaction with Apple's response. If you consult us in this regard, we will provide you with information about possible applicable complaint channels according to your actual situation.

When this privacy policy is materially changed, we will publish a notice on this website at least one week in advance. If we have your archived data, we will contact you directly.