Ensure privacy and security, which is very Apple.

Privacy is everyone's basic right, and it is also one of our core values. Therefore, the concept of our products and services is to protect privacy, and we firmly believe that this is Real innovation.

These privacy measures,

Every day Get.

Access key.

Convenient and safe,
Not at all password 。

Passkey

With the passkey, you can get rid of the password. It uses a unique digital key and can only be used for the website or app you specified when you created it, so you don't have to worry about website leakage or phishing attacks. The passkey can be safely synchronized between Apple devices. Just use the touch ID or face ID to verify your identity.
Lock Hidden album.

Lock "Hidden"
And Recently Deleted
Privacy of photos.

Lock "hidden" album

By default, the "hidden" and "recently deleted" albums in the photo app are locked, which can be unlocked by using authentication methods such as face ID, touch ID or password on your device.
security check.

Critical moment
Master initiative

security check

The "Security Check" item in "Settings" can help people who suffer from violence in their family or intimate relationship quickly reset the permissions granted to others before, and also help manage specific people and apps that have been approved.

Learn more about protecting with Apple devices
Personal safety
App tracking
Transparency.

Which apps
can track ，
It's up to you.

App tracking transparency

You can make fully informed choices about the apps you use and the permissions granted to them. The app must obtain your permission before it can track you in apps and websites owned by other companies. In "Settings", you can change the relevant preferences of any app, or completely prohibit the app from asking for authorization.
Mail privacy protection.

Read at ease ，
Feel free to delete ，
Rest assured.

Mail privacy protection

The mail privacy protection function will hide your IP address, so the sender can't connect it with your other online activities, nor can you determine your location. It also prevents the sender from knowing if and when you opened the message.

Our App focuses on its own duties and doesn't ask other.

Safari browser, Help you get rid of it Tracker.

Safari browser

Some websites allow hundreds of different data collection companies to monitor your activities, create your profile, and push ads when you browse the web. The intelligent anti tracking function of Safari browser uses device side machine learning technology to help you intercept these trackers. You can also quickly get the briefing in the "Privacy Report" on the toolbar of Safari browser to view the cross site tracker currently blocked by Safari browser.

When using traceless browsing mode, the details of browsing activities will not be saved, and the websites visited will not be shared on your other Apple devices. In addition, starting from iOS 17, iPadOS 17 and macOS Sonoma, the traceless browsing mode will lock the idle traceless browsing window, completely prevent known trackers from loading the page, and remove the tracking parameters added to the URL when you browse.
Health App Always Keep your records.

healthy

Various apps and devices of health category can let you deeply understand your most personal information, such as heart rate and physiological cycle. In the health app, you can decide which information can be included, which information needs to be excluded, and who can access these information.

All your personal data is encrypted only through your password Touch ID Or face ID can be accessed. Therefore, no matter how you use the health app, these data will always be in your full control.
Wallet and Apple Pay， Everything Keep it secret for you.

Wallet and Apple Pay

Every time you shop, Apple Pay will use a device specific number and unique transaction code, so your card number will never be saved to the device or Apple server. When you pay, Apple will never share your card number information with merchants.

If you pay with a debit or credit card, Apple Pay will not store transaction information that can be traced back to you. When using Apple Pay, information is stored only for troubleshooting, fraud prevention and regulatory purposes.
Map App makes your location record unavailable to others record.

Map

The places you have visited may reveal a lot of personal information. The map app can give you an excellent use experience without letting Apple know which stores, blocks or clinics you have been to. In addition, you don't need to sign in to use the map app, so your destination will not be associated with your Apple ID.

Personalized functions such as finding parking places are directly created on your device. The data used to improve the navigation experience, such as route planning and search terms, will not be associated with your identity, but will only operate based on constantly changing random identifiers.
Photo App,
It's up to you who can see it.

Photo

Your photo album is full of photos and videos. Apple devices are designed to make memorable scenes, smiling faces of friends and beloved things become your private memories, which are in your charge.

The photo app is also specially designed. Face recognition, scene and object detection and other technologies can not only be applied to albums such as "recommend for you", "recall", "share suggestions" and "people", but also complete the entire operation on the device side without having to send it to the cloud. In fact, A13 bionic and subsequent models of chips can perform more than 100 billion operations on each photo locally to identify people and places without resorting to forces other than equipment. When the app requests access to photos, you can also share only the photos you choose, not the whole Gallery.
Information App, sent by you everything Only recipients I can see it.

information

From jokes in the circle to invitations, our life is often reflected in text and video chat. During transmission between devices, each blue bubble message, picture, animated expression and video is encrypted.

The intelligent suggestions in the messaging app, such as recommending photos to be sent according to your chat objects, are all done on your device.
Siri will understand your needs, but not you Who is it?

Siri

Siri is designed to learn about your preferences without sharing your identity information with Apple or anyone else. When using Siri, you do not need to log in through Apple ID. With the powerful Apple neural network engine, all your voice requests will be processed on your device.

If Apple really needs to process or store data on our server, these data will only be associated with a long string of letters and numbers called random identifiers. Relevant information is only used to improve Siri's performance, and we will never share or sell it. Apple will not keep audio records of your use of Siri unless you choose to share this information with us to improve Siri.
The App Store will tell you explain How about the data use.

App Store

There are more than 1.8 million apps in the App Store. Each app must follow strict privacy protection guidelines and report how it will use your data. Every app has been strictly reviewed by Apple's expert team.

When you view an app, you can refer to its privacy tag to determine whether it is suitable for you. The app you downloaded must be licensed to use your photos, location and other information, and you can change what they can share at any time. In iOS 14.5, iPad OS 14.5, or updated systems, developers are required to obtain your permission only to track you on other companies' apps and websites for advertising or data needs.

Learn about privacy security
New developments.

Visit the Apple Store retail store, Deepen understanding Privacy security.

Take a 30 minute course to learn how to control your privacy on the iPhone.

Take free courses
Prevent malware and protect data thoughtfully.

Apple helps you resist malware attacks with layers of security features and App Store protection measures.

View (PDF)
Take full control of how your app uses your Data.

In daily life, people are unaware that their personal information is being collected.

View (PDF)

Learn more about Apple's Privacy Policy 。

Our values guide us.

Accessibility

We provide built-in accessibility to let you work your way.

Learn more
Environmental Science

We are committed to achieving the goal of zero net emissions of our overall carbon footprint by 2030.

Learn more
education

We fully support students and educators so that they can learn, create and define their own success in life.

Learn more
Supply chain

We attach importance to providing each employee with a safe, respectful and mutually supportive working environment.

Learn more

Ensure privacy and security, which is very Apple. Ensure privacy and security, This is Apple.

These privacy measures, Every day Get.

Access key.

Passkey

Lock Hidden album.

Lock "hidden" album

security check.

security check

App tracking Transparency.

App tracking transparency

Mail privacy protection.

Mail privacy protection

Our App focuses on its own duties and doesn't ask other.

Safari browser

healthy

Wallet and Apple Pay

Map

Photo

information

Siri

App Store

Learn about privacy security New developments.

Visit the Apple Store retail store, Deepen understanding Privacy security.

Prevent malware and protect data thoughtfully.

Take full control of how your app uses your Data.

Learn more about Apple's Privacy Policy 。

Our values guide us.

Accessibility

Environmental Science

education

Supply chain

Ensure privacy and security, which is very Apple.

These privacy measures,

Every day Get.

App tracking
Transparency.

Learn about privacy security
New developments.