Use iPhone 11 or later models to exchange for iPhone 15 or
iPhone 15 Pro，
Expected to enjoy Exchange qualified smart phones for iPhone 15 or iPhone 15 Pro, and enjoy Discount one 。 Shop iPhone

iPhone

Careful design, moving more satisfactory.

Learn about iPhone

  • Advanced shooting system

    Self timer
    Film experts
    Breakthrough

    Advanced shooting system

    Self timer
    Film experts
    Breakthrough

    Come along with your amazing work.

    The iPhone is equipped with an advanced camera, which can automatically capture rich details and colors and shoot amazing movies. Want more control over creation? The iPhone 15 Pro is also full of professional tools, such as ProRAW.

    A portrait with clear details in low light environment shows a person wearing a blue sweater holding a delicate paper fan.
    The video is a blockbuster.

    IPhone can capture HDR video. With the help of the movement mode, the shaking can also be smooth; The movie effect mode with 4K picture quality can capture the beautiful depth of field effect. No matter how you shoot it, every frame is pleasing to the eye.

    The picture shows that the iPhone 15 Pro shot a video in sport mode, and a gymnast was running in a spacious and bright room.
    Zoom in progress.

    The iPhone has a wide zoom range, giving you excellent composition flexibility. Clear and sharp close ups can be taken near, and ultra wide angle blockbusters can be taken far away, which can bring more scenes into the market without retreating camera lens.

    A series of six pictures, ranging from thrilling close-up shots to sweeping wide angle blockbusters, shows the wide zoom range of the iPhone.

  • Apple designed chip

    Over speed and over belt feeling

    Apple designed chip

    Over speed and over belt feeling

    Subversion of the core.

    The chip used in the iPhone is extremely intelligent and powerful, allowing you to do everything with half the effort. A17 Pro has our strongest graphics performance so far, creating a new era of mobile games.

    The three iPhone models are stacked horizontally to show how quickly and smoothly they can play various games on different models.

  • Battery

    Super power

    Motor foot

    Battery

    Powerful power

    Endurance? necessary.

    Our hardware and software have been carefully designed, with tacit and efficient cooperation, so that you can do more things with a full charge of electricity, such as watching videos on the iPhone 15 Pro Max, up to 29 hour two 。

    A scene of Serengeti (III) is displayed on the horizontal iPhone 15 screen.
    Tailored for 5G.

    IPhone and 5G be equal to Super fast experience three 。 When high-speed Internet access is not required, iPhone will switch to intelligent data mode Save electricity.

    5G.
    Charge and rush at full speed.

    MagSafe can be pasted Charger four ， You can also plug in a 20W USB-C power adapter. The USB-C interface equipped with the latest models allows your iPhone to share one with your Mac and iPad Charging line five 。

    The top view of AirPods Pro, iPhone 15, iPad, and a USB-C interface cable shows that all three devices can be charged through the same USB-C cable.

  • innovate

    Design in place
    Durable and durable

    innovate

    Design in place
    Durable and durable

    rise above the common herd.

    The iPhone is famous for its iconic design and excellent materials. For example, the iPhone 15 Pro is made of titanium. On the gorgeous display screen, Lingdong Island will pop up important information in a striking way to help you keep everything in time follow-up.

    Side rear view and side front view of iPhone 15 Pro. The side front view shows the active Lingdong Island.
    Durable to the end.

    The iPhone has an exceptionally strong super ceramic crystal panel. Splash? as easy as pie. The iPhone protects against common liquids like water, coffee and soda Splash six 。

    A close-up of the black iPhone 15, showing its durable aviation grade aluminum and super ceramic crystal panels.
    Easy to use.

    Our hardware and software have been designed together and used smoothly. Want to share your contact information with others? Just bring each other's iPhones close; Bought a new AirPods? Click to set the pairing. IOS will also be updated regularly to ensure that your iPhone is always new.

    Picture display Click on the iPhone to set up connection to AirPods.

  • IPhone Personalization

    Thoroughly
    Very self

    IPhone Personalization

    Thoroughly
    Very self

    Photos, fonts, styles, widgets, together!

    Decorate your lock screen as you like, stack photos, layer, adjust fonts, add widgets, and play with a variety of fun ways. You can also make business card posters that will be seen by your friends when you call them.

    A group of six iPhone models show interesting personalized features such as customized lock screen and business card poster.
    IPhone is available to everyone.

    Built in auxiliary functions enable you to do things you like in a way that suits you. For example, the narration function can accurately describe the content displayed on the screen for the visually impaired.

    The picture shows that iPhone uses "narration" to describe a person with curly hair and a smile on the screen.

  • Be at ease

    Practical safety function


    be prepared against want

    Be at ease

    Practical safety function
    be prepared against want

    Urgent call for help.

    The traffic accident detection function can detect a serious traffic accident and actively call for help for you; With the SOS emergency contact function, iPhone will automatically dial the local emergency number and share your location with the emergency service information seven 。

    The iPhone displays a safety message after automatically detecting a serious accident.

  • Privacy

    How to arrange data
    Just listen to you

    Privacy

    How to arrange data
    Just listen to you

    Secure login.

    The passkey is a more secure and convenient login method, which saves the trouble of entering passwords. utilize Face ID, You can also log in to the app. The automatic filling function of Safari browser can be used across Apple equipment Remember the user name and password of the website.

    Three iPhone models display several daily privacy functions such as "face ID".
    Feel free to browse.

    When seamless browsing mode is enabled, Safari browser will lock the window when idle. It will Prevent known trackers from loading the page, and remove the tracking identification added to the URL during browsing Parameters.

    Apple privacy logo.
    Private sharing.

    All contents transmitted between devices in the form of iMessage messages are encrypted end-to-end, so only the receiver of the information can view them. The mail privacy protection function will hide your IP address, so the sender can't determine your location.

    The iPhone screen displays encrypted iMessage messages, email notifications, and time sensitive invitations to calendars.
    Pay with Apple Pay.

    When shopping with Apple Pay, your card number will never be stored on your device or Apple server, and Apple will never disclose it to merchants eight 。

    The close-up picture shows that Apple Pay is securely authorized to pay via face ID on iPhone.

  • environmental protection

    recycling
    Recycle

    environmental protection

    recycling
    Recycle

    Start environmental protection from innovation.

    Our disassembly robots Daisy, Dave and Taz can disassemble and recycle iPhones to regenerate key materials such as gold, cobalt, tungsten and rare earth elements for new products.

    Apple disassembles the manipulator and arm of the robot, which is very futuristic.
    More recycled materials? That's natural.

    We are vigorously promoting the use of key recycled metals in iPhone batteries, magnets and circuit boards. A typical example is that the battery of the latest iPhone uses 100% Regenerated cobalt nine 。

    The lively and interesting green pattern shows five different environmental signs around an iPhone.
    Apple Trade In Exchange Program.

    When you are ready to purchase a new iPhone, you can use your existing phone to exchange it for a discount. If the equipment does not meet the discount conditions, we will also recycle it for free handle.

    In the figure, the iPhone 15 Pro Max and iPhone 15 Pro in primary titanium metal are displayed side by side with the pink iPhone 15 Plus and iPhone 15.
    Earth friendly packaging.

    Today, 99% of the iPhone packaging uses cellulosic Material Science ten ，
    And 100% recycled or responsibly purchased wood fibre eleven 。 In addition, plastic is not used outside the packing box Sealing film.

    Fibre based packaging for iPhone.
    Great strides towards carbon neutrality.

    Our retail stores, offices and data centers are carbon neutral. By 2030, our products, including the impact of users' use of these products, will also achieve this goal Objectives.

    The photo shows a modern Apple Store retail store in the night.

Take a closer look at all the products

Learn more about the latest models

Buy iPhone at Apple
Many benefits

  • Apple Trade In Swap Plan, Save money for you.

    Exchange iPhone 15 or iPhone 15 Pro with iPhone 11 or later models, and enjoy Replace iPhone 15 or iPhone 15 Pro with iPhone 11 or later models, Discount Discount one 。

    Apple Trade In Swap Plan

    Purchase new equipment,
    Enjoy discounts.

    Just add a discount device when selecting a new product. After receiving and verifying your equipment, we will return the amount of discount through your payment method according to the discount amount of your existing model. Terms must be observed.

    Learn more Apple Trade In Swap Plan

  • You can choose the installment plan.

    A variety of convenient installment plans will add relaxed twelve 。

    Flexible payment scheme

    Installments are easier.

    Buy a new iPhone and enjoy interest free installments for up to two years twelve 。 When you are ready to check out, just choose one of our installment partners and choose the payment scheme that suits you. Terms must be observed.

    Learn more Flexible payment scheme

  • The new machine is replaced every year,
    Value is more comfortable.

    When designating a new iPhone from Apple, purchase an additional AppleCare+service plan, and meet the corresponding conditions. You can upgrade the next iPhone within 3 to 15 months after purchase, and you can also enjoy a discount of at least 50% of the retail price of the original device Discount thirteen 。

  • Free delivery is available,
    You can also pick up goods at the store.

    Enjoy free delivery service, or go to Apple Store Retail store Pick up.

    Delivery and pickup

    Convenient pick-up service.

    You can purchase online and pick up goods at the Apple Store retail store. Please check whether the Apple Store retail store near you is convenient for picking up goods.

    Learn more Convenient pickup service

  • Specialist
    One to one assistance in shopping.

    Whether online or in the store, we are willing to provide you with Assistance.

    Specialist experts assist in one-on-one shopping

    Help you find the right one Products.

    Specialist experts can help you shop online one-on-one.

    Expert online shopping assistance

    Booking shopping time

  • Get to know your New iPhone.

    Make an appointment for free online tutoring and learn how to use your new iPhone.

    Online coaching by specially assigned person

    Get to know your New iPhone.

    Whether you are new to Apple devices or an old hand who wants to know the latest features, you can make an appointment for free courses, and experts from the Specialist will provide one-on-one online coaching to guide you to set up your iPhone and use it. We will show you how to make the most of your favorite devices and share useful skills.

    Learn more Your new iPhone.

  • Your shopping experience.

    Apple Store app.

    Apple Store App

    Go to the Apple Store App to shop for you everywhere Tailored.

    Get personalized product recommendations, compare different models, view flexible payment methods, track your orders, and learn about various related information.

    Scan the QR code to start the experience.

    Scan the QR code and go to the Apple Store app to purchase.

    Download Apple Store app

IPhone right arm

  • MagSafe

    Magnetic protective case and card bag are easy to paste, and it is OK to paste them together ；
    It also supports fast and efficient wireless charging 。

    Shop MagSafe Magnet Accessories

  • AirTag

    Just hang one on the key chain and put one in the backpack ，
    You can find them by searching the app when they are lost 。

    purchase

Close and good partner

  • You can directly answer the incoming call or return message received by iPhone on the Mac; You can also copy pictures, videos or text from iPhone and paste them into other apps on your Mac. With iCloud, you can access the files you need from iPhone or Mac.

    An iPhone and a MacBook display the same group of iMessage conversations.

  • The iPhone is playing hide and seek with you again? The latest Apple Watch can point out its approximate position and distance fourteen 。 It is also very convenient to control the iPhone self taking group photo, as long as you stand in a good position, and then shoot on the Apple Watch and press the shutter. In addition, if you use the Apple Watch to answer a phone call, you can switch to the iPhone and continue chatting.

    Incoming calls can be answered with iPhone or Apple Watch.

  • You can easily set up AirPods by clicking on the iPhone. You must like the function of adaptive audio. It can automatically adjust the level of noise control, providing an excellent listening experience in various environments and daily interactions.

    The picture shows that iPhone 15 is playing music with Apple Music, with a pair of AirPods beside it.

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