Darty It is a well-known French home appliance retailer and a subsidiary of KESA Group, the world's second largest retailer. There are 209 stores in France and Luxembourg, mainly engaged in mobile phones, TV, multimedia, audio, household appliances, etc.
Darty was founded in 1957, and then expanded rapidly. It successively set up branches in various regions of France, and then brought its brand to Spain, Portugal, Belgium, the Netherlands, Switzerland, Morocco, Qatar, Cote d'Ivoire, Cameroon, Congo, etc., which was later acquired by Fnac.
According to Fnac statistics, Darty now has 474 stores in Europe, including 332 stores in France. Darty's customer base is mainly middle and high income people, mainly aged between 29 and 49.
development history
-In June 2013, Darty closed 43 stores in Spain, which is less than 10% of its total stores in Europe.
-In 2015, Darty's online transaction volume was 525 million euros.
-In April 2016, after fierce competition with Conforama, another French household appliance retailer, Fnac successfully acquired Darty.
-In 2017, with the increasing popularity, Tesale welcomed a group of Chinese sellers settling in Darty.
Darty It is a well-known French home appliance retailer and a subsidiary of KESA Group, the world's second largest retailer. There are 209 stores in France and Luxembourg, mainly engaged in mobile phones, TV, multimedia, audio, household appliances, etc.
Darty was founded in 1957, and then expanded rapidly. It successively set up branches in various regions of France, and then brought its brand to Spain, Portugal, Belgium, the Netherlands, Switzerland, Morocco, Qatar, Cote d'Ivoire, Cameroon, Congo, etc., which was later acquired by Fnac.
According to Fnac statistics, Darty now has 474 stores in Europe, including 332 stores in France. Darty's customer base is mainly middle and high income people, mainly aged between 29 and 49.
development history
-In June 2013, Darty closed 43 stores in Spain, which is less than 10% of its total stores in Europe.
-In 2015, Darty's online transaction volume was 525 million euros.
-In April 2016, after fierce competition with Conforama, another French household appliance retailer, Fnac successfully acquired Darty.
-In 2017, with the increasing popularity, Tesale welcomed a group of Chinese sellers settling in Darty.
