With the impact of real estate regulation, the completed area of real estate has been stable, and the cumulative annual sales area has been rising, which has played a role in recommending the sales of kitchen appliances. At the same time, the introduction of the policy of changing coal to electricity and coal to gas in the north has further promoted the sales of kitchen appliances. In the first year of the "13th Five Year Plan", the country focuses on urbanization construction. The continuous improvement of urbanization will inevitably promote the sustainable development of the residential real estate industry. The progress of residents' lifestyle means that the market demand for kitchen appliances will continue to increase. In recent years, customers' demand for quality will continue to upgrade, and the high-end and diversified purchase trend will be more obvious.

• General trend

  The state focuses on urbanization construction and the promotion of coal to electricity and coal to gas policies in the north

• Big market

  In the next five years, China will have a market capacity of 10 million people to purchase kitchen appliances, with a market space of nearly 100 billion every year.

• Low inventory

  With the development of the logistics industry, there is no need for dealers to stock up too much. At the same time, the unit price of kitchen appliances is not high, and the pressure on funds can be reduced.

• High return

  The overall growth rate of the kitchen appliance industry is fast, the prosperity is high, and the profit margin is about 40%, which has certain advantages over the entire household appliance industry and the household appliance industry that has entered the mature and saturated stage.