Sanyan Technology News Qu Jing, the former vice-president of Baidu, apologized in the circle of friends early yesterday morning for the recent short video disturbance. Yesterday afternoon, Qu Jing left his job, modified his profile, and updated his encyclopedia. The disturbance seemed to be nearly over.
However, this storm also involved the commercial website Red Sea Ginseng. Holothurian Brother claims to be an enterprise that carries out traffic empowerment, incubates a lot of IPs, cable classes, private boards, etc., and the most important thing is to do matrix. Some time ago, Holothurian Brother's large size was blocked from searching together with Dada.
It is widely rumored in the industry that Qu Jing reported the lesson of Red Sea Ginseng on the short video network, and then called on all the staff to do the short video to become a popular IP. Qu Jing also asked all the staff to learn sea cucumber lessons, and sent "Senge Golden Sentences. pdf" to all the staff in the work group.
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After this golden sentence document was exposed, people in the industry commented that it was correct nonsense. A person over 30 can basically sum it up.
Yesterday evening, Brother Shen sent a circle of friends saying that it was all a rumor. Some people commented that Qu Jing had listened to Brother Hai Cucumber's class, and Brother Shen replied that "someone has done it".
What did Brother Holothurian deny? I don't know why.
Industry insiders believe that Qu Jing blindly believes in "masters", just like Teacher Ma believes in Wang Lin. It is full of irony that an executive of a company with a reputation of 100 billion yuan should find a controversial online celebrity success expert to study.
The Qu Jing incident was also seen as a rollover case of the sea cucumber "student".
Some people use the classic passage in Journey to the West as a metaphor. Bodhi said to Wukong, who had just graduated from the school, that if you cause trouble in the future, you should not tell your master.
As a result, the fire burned the sea cucumber and set it on fire.
This morning, Brother Holothurian released a video to explain. He said that he only knew about it today, and that Qu Jing was "the old iron of Baidu". He had been to Brother Shen's place, but he didn't join the community. They had a good chat.
Brother Shen strongly supports Qu Jing and thinks that someone must have done something to her.
Brother Shen said something. Think about the essence of this matter. "There is no problem with someone else's copywriting. How can the company take care of your mood? The relationship between the company and its employees is really the end of pay. What does your bad mood have to do with the company? Does Fat Dong care about the employees? The employee told the boss that I was lovelorn and didn't want to work hard. You can't see how Pangdonglai can get rid of this person. The core of Pangdonglai is to give employees high salaries and enough benefits, which is purely material. "
Brother Shen was really wrong this time. Instead, Pang Dong paid attention to the employees' inner feelings first, and there were 10 days of "unhappy leave" left. If you were unhappy and didn't want to go to work, you could ask for leave. The management could not refuse to approve. If you didn't approve, you would violate the rules.
Yu Dong said: It is human nature that everyone will be unhappy. When we have unhappy leave, many people will feel happy, because it means that they have been understood and supported by the company, and feel the balance between work and life.
In addition, Brother Shen gave the example of "20 yuan a bottle of mineral water" in Brother Xiao Yang's concert, which was also wrong. The fact is that 20 yuan a cup.
Before and after the release of the video, the photos of Qu Jing meeting with Holothurian Brother were also exposed.
Brother Sea Cucumber is wearing a summer neck cover on his neck, and his shoulder is carrying a "good back".
I don't know whether this scene is a learning exchange or whether the two sides are recording a dialogue video. Cameras and lights can be seen at the scene, and the whole scene is in good light.
Later, Qu Jing also sent a thick stack of Baidu materials to Brother Shen, which weighed 3 jin by visual inspection.
What is Qu Jing's future after leaving?
Yesterday evening, media reported that Shenzhen Wakawawaka Culture Co., Ltd. (hereinafter referred to as "Wakawaka") was incorporated on April 24, 2024.
Qu Jing, the legal person of the company, holds 90% of the shares, and Zou Shaohuan, another shareholder, holds 10% of the shares. The company's business scope involves retail and cultural and entertainment broker services.
Is Qu Jing the former vice president of Baidu? According to China Business News, Zou Shaohuan, another shareholder, was Qu Jing's assistant when she was in office. Therefore, Qu Jing, the legal person of the company, is Qu Jing, the former vice president of Baidu. And the company was registered before leaving, so it is possible that Qu Jing wanted to make the team popular in the form of mcn, a brokerage company.
What should I do after leaving?
Sanyan Technology found that Qu Jing has more than 1 million dithering fans this morning.
From the observation of Sanyan Technology, Qu Jing may continue to promote the team's short video strategy in the form of an external identity "exobrain", which is 30% - 55% possible.
Qu Jing's dithering should also be used again to find the right direction.
What do you think about Qu Jing's learning from Brother Shen?
First of all, it is understandable that big factories have anxiety. Lei Jun and Zhou Hongyi have succeeded in IPlization, and car companies have followed suit. Under the new media environment, other big factories want to learn and are afraid of falling behind.
Moreover, Qu Jing's short video strategy is slightly misplaced. Brother Shen is good at traffic, but IP is not exactly equal to public relations. Some of the short videos have done the work of the marketing department, and have made our own media matrix. The original external media seems to have been abandoned.
The core point is, should we abandon words when embracing short videos?
Yesterday, someone put forward Ren Zhengfei's opinion: video stays on the surface, but in fact, the penetration of text is more powerful than video.
You see, there are so many written media we media reporting this matter, can you ignore it?
