As the saying goes, the fragrance of wine is also afraid of the deep alley.
Zibo and Harbin have become popular online cities with the help of the Internet. In order to attract tourists, cultural and tourism directors everywhere want to work as propagandists in person, which shows the fierce competition in cultural and tourism.
Cao Yunjin, a crosstalk actor, was invited by Xi'an Qingqu Society to participate in the Xi'an Crosstalk Festival. He clocked Xi'an Huimin Street and visited a number of well-known local restaurants. He made a live broadcast and sent several videos. Unexpectedly, it caused a storm.
The event of "Cao Yunjin's Rougamo" has been widely hyped, but in fact, this matter is the focus, that is, whether it is true that the local blogger Sheng in Xi'an said that "Cao Yunjin charged 100000 yuan for the promotion of a Rougamo shop".
If it is true, Cao Yunjin's Rougamo store video is equivalent to a soft broadcast, and we can continue to discuss whether there is false publicity. If it is not true, Cao Yunjin's video will not be considered as an advertisement, nor will it be the so-called false propaganda.
Cao Yunjin and the owner of the Rougamo shop both denied the existence of a promotion fee of 100000 yuan, while the blogger Sheng, who claimed that Cao Yunjin received a promotion fee of 100000 yuan, said that he would accept it later, that no one knew about the confiscation, and finally said that he was willing to bear legal responsibility, but he was still not sure.
Another Shaanxi netizen's comment was particularly interesting: (Please Cao Yunjin) Show me the evidence that you didn't collect money.
This logic is an eye opener, just like e-commerce customer service asks consumers to show evidence that they have not received goods. For such netizens, we can only treat them as jokes.
What's more interesting is that after Cao Yunjin released two videos of eating in Xi'an, some local netizens in the comment area left messages that would make netizens in other regions feel unbelievable.
Cao Yunjin's two videos are clocking in a mutton restaurant in Xi'an and clocking in a soup stuffed bun restaurant.
In these two videos, Cao Yunjin seems to have committed three "taboos" that blogger Sheng doesn't particularly like.
Once, Cao Yunjin ordered a dish of fried mutton with scallions. After the dish was served, Cao Yunjin sighed, "What a big dish!".
Some netizens teased that Cao Yunjin boasted about the number of mutton slices before he could count them. If he had several more pieces of meat than his neighbor, he would be scolded for "false propaganda" later.
Once, Cao Yunjin took a sip of the local specialty drink in Xi'an, and boasted that "when you come to Xi'an, you must drink Bingfeng".
According to the logic of the blogger Sheng, there is something wrong with this sentence, whether the manufacturer has paid or not, otherwise it cannot be said so.
Once, Cao Yunjin asked the clerk of the soup filling steamed bun shop how many steamed buns he could sell in a day. The clerk replied, "There are eight hundred steamed buns in a thousand.".
Look, I'm looking for Lei. If the blogger Shengmou comes to watch, if it rains in Xi'an one day and only sells 700 cages, it is doubtless suspected of "false propaganda".
The author jokes here that if the water is clean, there will be no fish. If anyone wants to find fault in this kind of food video, there will be problems almost everywhere.
If you want to avoid risks, it is recommended that stars go to Xi'an to eat without saying a word, and then eat and leave after eating. After all, the water in Xi'an's catering industry is too deep.
Or on the other hand, stars go to Xi'an to eat and scold each other. They either dislike the food or complain too little, which may avoid the risk of false publicity.
Don't think the author is joking. You can see similar phenomena in the comment area of Cao Yunjin's two videos.
Under the video of Cao Yunjin praising the delicious mutton in Xi'an basin, a Shaanxi IP netizen left a message:
(Cao Yunjin) Once again, he seriously misled foreign tourists who want to come to Xi'an, which will have a negative impact on Xi'an tourism.
Boy, Cao Yunjin's propaganda about the delicious restaurants in Xi'an is a big sin in the eyes of Shaanxi netizens.
What's even more outrageous is that under the video of Cao Yunjin saying that a soup filling steamed stuffed bun shop in Xi'an is delicious, the messages of many Xi'an netizens make people feel that the world cannot understand.
"Nobody eats this in Xi'an"
"The most disgusting and expensive steamed bun, please come in (stay)."
"So and so steamed stuffed buns, inferior in quality and price, poor in taste, are never eaten"
"Xi'an locals don't eat such and such steamed buns"
Wait a minute, there are many such messages in Cao Yunjin's video comment area. Considering the IP address and message content, most of these netizens should be local people in Xi'an.
Well, Cao Yunjin sent various videos here saying "Xi'an is too delicious", and Xi'an netizens there complained about Cao Yunjin's false propaganda. Actually, Xi'an people don't eat it.
This is strange. Even if these netizens really don't like eating these stores, they can't complain here. After all, Cao Yunjin's video promoting Xi'an food is not bad for Xi'an.
For example, during the peak tourist season in Shenyang, there are always some foreign food bloggers and even foreigners who come to Shenyang to check out various chicken rack stores. The author does not like chicken rack personally, and there are many people who do not like chicken rack in Shenyang. But as an We Media blogger, the author will certainly not go to those videos that say chicken rack is delicious to dismantle the platform for Shenyang.
It's hard to adjust. What I don't like doesn't mean that tourists don't like to eat. Maybe some tourists from other places don't like chicken rack after coming to Shenyang, but chicken rack can really be one of the special foods in Shenyang. Even if tourists come to clock in, they will try it, just like many tourists will try West Lake vinegar fish and Beijing bean juice with strange psychology.
We can't help asking why these local netizens in Xi'an would tear down their own platforms and smash the pot of Xi'an cultural tourism?
The author believes that there may be three reasons:
First, some netizens may be fans of the blogger Sheng. Because the blogger Sheng has been at odds with Cao Yunjin this time, these netizens "love my house and love my dog". No matter what Cao Yunjin says, they will complain crazily, even if Cao Yunjin says Xi'an is too delicious.
Second, some netizens may be Guo Degang's fans. When the blogger Sheng connected with other Xi'an food bloggers live, he whispered that many Guo Degang's fans had informed him of Cao Yunjin's private letter.
That is to say, some people brought the resentment of the crosstalk industry into the Xi'an food industry. Some Guo Degang fans, in the spirit of "hating the house and the black", would oppose whatever Cao Yunjin said.
Third, some netizens may simply be narrow-minded. I think that if it is not delicious, it is not delicious. Whether Cao Yunjin is helping to promote Xi'an or not.
Taking the soup filling steamed bun shop and meat bun shop that Cao Yunjin went to as an example, perhaps some local people in Xi'an have really been tired of these old shops for a long time, and have no feelings for these shops. But tourism is not just "leaving the place I am tired of, going to the place you are tired of". Local people are tired of it, but tourists from other places have not yet eaten it.
These netizens who have to disagree with Cao Yunjin, whether they are fans of blogger Sheng Mou, fans of Guo Degang in Xi'an, or bored locals, are personally defending their idols or expressing their views, but from the perspective of the overall situation, they are actually hitting the pot of Xi'an cultural tourism, and ultimately suffer from the overall interests of Xi'an.
This reminds me of another idiom: dogs are too strong to drink.