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WeChat brand rights protection platform access guide

Access Guidelines for the Weixin Brand Protection Platform

Revised on: November 3, 2022
Effective date: November 3, 2022

Modification Time: November 3, 2022
Effective Time: November 3, 2022

1、 Platform Introduction

WeChat has designed a unique brand protection solution for a small number of users who use the WeChat platform to publish counterfeit information. Specifically, WeChat requires users to provide clues about counterfeiting information, which will be identified by the brand owner (trademark owner), and then WeChat can crack down on the act of publishing counterfeit information. Therefore, we connect users and brand rights holders, build a brand rights protection platform, protect the legitimate rights and interests of brand rights holders, and maintain the healthy ecology of Internet intellectual property rights.

The brand rights protection platform (hereinafter referred to as "BPP") means that after the brand right owner accesses, WeChat users can find the brand through WeChat and submit a report on the sale of fake WeChat personal accounts to the brand. The brand right owner checks the reporting clues through the online platform set up by WeChat, identifies the illegal accounts reported by users, and puts forward account processing requests to WeChat according to the identification results. WeChat will remove the infringement information according to the identification result of the brand obligee, and dispose the illegal account accordingly.

Trademark obligees accessing WeChat brand rights protection platform:

1. Get the clues of counterfeit information related to the brand submitted by WeChat users through the background of the brand owner;

2. Identify whether the tip off clues are suspected of counterfeiting through BPP, and WeChat will dispose the infringing WeChat account involved in publishing counterfeiting information according to the identification conclusion and feedback of the brand obligee;

3. Conveniently count and follow up the reports and complaints on BPP;

4. Give priority to accessing WeChat brand protection key word bank to achieve brand pre protection;

5. Enjoy the green channel for infringement complaints of personal accounts, WeChat public accounts, and video accounts, and safeguard rights quickly and easily.

WeChat brand rights protection platform flow chart

2、 How to access

1. In order to protect the legitimate rights and interests of brand obligees and users, Tencent needs to conduct qualification review on brand obligees. Brand obligees who have needs can submit access applications according to the guidelines.

2. Please prepare the materials required for qualification review according to the following instructions, and pass https://www.wechatlegal.net/ Submit your application online.

If you have any questions about the access application, please send an email to notice_wxpbr@tencent.com Consultation.

3. We will review the qualification documents within 7 working days after receiving the online application, and inform the processing result of the access application by email.

3、 Description of materials to be submitted for access

1. Main data, including:

(1) Brand name (both in Chinese and English): the brand name will be used for display at the user complaint end, please ensure that it is accurate and correct;

(2) Enterprise name, enterprise type, country/region, mailing address, postal code, etc;

Note:

(1) If the brand obligee authorizes other institutions or individuals to defend their rights on behalf of the brand obligee, in addition to the above-mentioned qualification documents of the brand obligee, the qualification materials of the authorized institutions/individuals shall also be submitted, including the business license, the power of attorney issued by the brand obligee (which shall include clear authorization content and authorization period), etc.

(2) In principle, the subject data shall be consistent with the subject of trademark registration shown on the submitted trademark certificate. If there is authorization, the certificate of sublicense shall also be submitted.

2. Information of the contact person, including:

The brand owner needs to appoint an interface person to be responsible for the direct connection with the WeChat brand rights protection platform. The interface person must be a regular employee of the brand owner company, and needs to provide:

(1) Power of attorney issued by the company to the cooperative contact person (the authorization items shall be specified);

(2) Personal identity certificate or company incumbency certificate of the contact person;

(3) Contact number of the contact person.

3. Trademark information, including:

Including trademark registration number, trademark registration, expiration date of trademark registration, etc.

Note: The applicant can only apply for one brand every time it submits an application. Therefore, if the applicant has more than one brand to access the brand rights protection platform, it is recommended to submit more than one application.

4. Other data, including but not limited to:

(1) Contact email: contact email of the contact person. If the brand owner entrusts an agent to protect rights, please fill in the contact email of the contact person and the agent;

(2) Access platform WeChat: WeChat is the only voucher for the obligee to log on to the WeChat brand rights protection platform. Please fill in the WeChat of the person who logs on to the WeChat brand rights protection platform on behalf of the obligee for identification and other operations (no more than 5);

(3) Trademark logo: the trademark logo will be displayed at the user complaint end, and it is recommended that the brand owner choose a clear and explicit trademark logo;

(4) Statement: the statement that the brand obligee requires WeChat to process. Click to download the statement template

Please download the template of the statement, sign and/or affix the official seal after filling, and the signature/official seal must be consistent with the business license/certification materials (i.e. trademark registrant).

If the applicant needs to submit multiple brand access applications held by the same subject and the authorized WeChat is the same, multiple brands can be written in the same statement to simplify the materials.

Note:

(1) In order to verify the legality and authenticity of any foreign-related materials, the notarized materials issued by the local notary agency, the Chinese translation of the translation by a qualified translation agency, and the statement confirming the correctness of the original must be submitted at the same time as the original is submitted.

(2) Considering the impact of the global epidemic, we have simplified the form requirements for foreign related materials.