The marketing plan of Meizu is really coquettish

June 7, 2019 1382 point heat 0 liked it 0 comments

Meizu, as the only mobile phone manufacturer in China who will be criticized for its price reduction,
This time, Jingdong 618 marketing is really a failure,

Everything happens for a reason. No matter under the pressure of survival and whether it's a marketing strategy, you can understand it,
However, Huang Zhang once said that the pricing of Meizu 16S was radical, and the value was preserved.
However, is the value preserved?
Some netizens in Meizu community and ku'an have answered in a proper way
Why does this buy more first-time charm friend in the forum to criticize? Because in the history and the foreseeable future, there is no one manufacturer's flagship aircraft launch a month 85% off sale! When he started, Huang Zhang said that he couldn't afford to lose, so he set the price at 3198. He started to sell at a discount of 85% in less than 50 days! This is the root of the problem, not that you can't reduce the price.

As far as the price reduction is concerned,
Obviously, there is such a big price reduction space, but the starter has to kill a knife to buy him a starting charm friend. Why not set the price at 2896? 2998? Now, if we drop it by two or three hundred, how many people will make a noise? More than 16S. It can be said that all the flagship series of Meizu por7 are the most unsophisticated. This is also the reason why offline stores can't be opened. Many people don't buy it, and they can't experience the feeling of being played by the Meizu. For 500 yuan, most of the kerosene is the student party, the migrant workers, who don't pick up their money, and they play with it like this, In the future, there will be several people going to Meizu's mobile phone.

There is also the issue of compensation. If the mobile phone is reduced by 500, it will not be mentioned. The compensation coupon still plays this trick. The compensation for riding on the horse will be compensated, and a lot of routines will be played. First, the value of 500 will be changed to the total value of 500, and then 3000 can be used for 300 and 2000, which means that the initial user of 16S will be purchased. Assuming that it costs 3198 (the lowest configuration), it will cost 3198 + 3000 + 2000 in total, 8198 to enjoy the 500 purchase coupon discount, this step horse brain has a bag, this is called thanks to the old user?! Isn't it forced feeding excrement to the first regular users?
Pursue more than, from love, love more than, forced feeding excrement.
 Pursuit comes from love_ Love more than, force feed excrement.jpg
To quote the words of boss Huang, bitches are cheap to themselves and cheap to industries.
Before the release of 16S, he talked about friends and businessmen, and now he is not long in the face.
It's really ugly! Eat the meat of the old users, drink the blood of the old users, and then test the IQ of our old users?
I'm not afraid that the machine can't be sold. What I'm afraid of most is that it even has a bad reputation!
Even if your product is not bad! Who dares to buy in the first place? Wait for you to reduce the price to buy, so cycle! Can you really handle the small factory?
Mourn for their misfortune, anger and insensitivity,
On the brink of crazy marketing,
As the saying goes, water can carry a boat, but it can also overturn a boat,
The Meizu, who can't afford to lose money, is expensive at 300 yuan and has a monthly drop of 700 yuan,
It looks like a bright future.

Oh, my heart is cold~


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