Doing business without data is like sailing without boat. With the decentralization of traffic sources and the globalization of marketing scenarios, how to grasp the business transaction dynamics in a timely and comprehensive manner, evaluate the transformation efficiency inside and outside the station, and promote the effective growth of business is the primary problem for e-commerce customers.
Baidu's statistical team has been deeply involved in the field of data analysis for 12 years, always following customer needs and launching cost-effective data analysis products that best meet market needs. On July 12, 2021, Baidu Statistical Analysis Cloud officially released its e-commerce product solution. （ Click here to try ）
1、 Enrich the preset Kanban, and review the business data in 5 minutes
For a long time, data analysis has been considered as a complex and threshold work.
Baidu Statistical Analysis Cloud Team believes that Data should be the business driver, not the business problem 。 The data collection scheme of all regions, all ends and all chains enables customers to focus on the analysis and optimization of e-commerce business instead of worrying about data collection. You only need to complete the data configuration according to the novice guide when entering for the first time, and you only need to 5 minutes In a cup of coffee, customers can easily view it on the analysis cloud e-commerce version Passenger and freight yard data 。
1) Professional e-commerce burial point and preset scheme
The biggest embarrassment of data analysis is that when we need to analyze the data, we find that the data was not buried at all. Based on years of data analysis experience, the analysis cloud team has already prepared a guide for key data configuration. After entering the product, you only need to complete the event settings according to the product prompts, then the data required for the business data report has been collected, and you can view the report beautifully when you come back for a cup of coffee!
2) Dimension tables support expanding commodity attributes
Category, color, size, model year, and price range are all essential attributes attached to commodities. Some sophisticated customers even differentiate multi-level categories for commodities so that multi-dimensional commodity transaction data can be analyzed. The analysis of the cloud's launch of a universal dimension table across the industry not only supports the association of up to 20 attributes, but also is an artifact that can be added after forgetting the association attributes when burying points. With the dimension table, we can analyze the cross data of various fine dimensions and analyze the cloud! Very! Yes!
3) Exclusive Kanban allows data to be mastered
In addition to the regular traffic billboards, the analysis cloud e-commerce version launched five new exclusive billboards, including e-commerce data overview, user analysis, off-site channel analysis, on-site position operation analysis, and commodity sales analysis. This series of billboards disclose all the key elements of business data, intuitively telling customers the sales, customer unit price, conversion of new and old customers, and conversion of core channels inside and outside the station during the analysis period.
(Statement: Analytic Cloud pays attention to customer privacy data protection, and the screenshots of this article are all demo data)
2、 Flow source analysis, optimize the conversion inside and outside the station
The analysis cloud team believes that traffic operation has two key links: The drainage outside the station is right, and it can be connected inside the station 。 So how to identify the long board and where the short board are? The analysis cloud e-commerce version provides a series of combos.
1) Attribution inside and outside the station to build a global perspective
The analysis cloud provides channel attribution and channel transformation analysis, and helps customers effectively use the characteristics of different channels for traffic operation by building a global channel perspective.
This time, with the launch of the analysis cloud e-commerce version, there is also a new online attribution tool - pit attribution. The pit location attribution analysis can effectively track the number of clicks and the amount of orders placed from the pit location in the station to the last associated one after the user arrives in the station, and compare the number of clicks attracted by each pit location in the station and the conversion contribution rate, so that the hot eyed e-commerce customers can visually identify which pit locations are real "pits", thus turning pits into treasures.
2) Multiple attribution models identify channel characteristics
Regardless of the attribution inside and outside the station, Analytic Cloud provides a variety of first click attribution, final click attribution and linear attribution models to help customers measure channel value from a multi-dimensional and objective perspective.
3) Funnel analysis focuses on key steps
There are many new promotions and promotion nodes in e-commerce business. Every time an event comes, customers will carefully design many activity pages. Each marketing activity is a battle of precise cooperation between various departments. How to monitor the behavior link of users arriving at the site - clicking the activity page - placing an order to pay, and guide various departments to closely cooperate and win the battle?
Funnel analysis is the guiding light at the critical moment. Through the special monitoring and timely analysis of the key steps in the site, the analysis of a beauty brand customer in the cloud linked with the site building team to optimize the site purchase process, so that the user's browsing purchase rate increased by 50%+compared with the original process.
3、 Unicom Baidu marketing, targeted customer growth
In addition to analysis, e-commerce customers also care about how to grow. Relying on parent Baidu, Analytic Cloud has completed the deep connection with Baidu big data and Baidu launch platform. Compared with the market, we have "Three more"!
1) More comprehensive portrait insight
Understanding the audience is the beginning of business. Analytic Cloud provides customers with multiple portrait tags relying on Baidu's powerful ID mapping technology and powerful crowd portrait capabilities. All insights support the comparison with the whole network population. They not only have complete labels, but also can compare the differences and find the TA that really suits their own business.
2) More convenient user clustering
The analysis cloud e-commerce version presets multiple user clusters according to the user life cycle and business scenarios, and supports the direct generation of user clusters in the analysis results. All clustering and analysis clouds can be used as screening conditions for user behavior analysis, and can also be used for visual insight and push Baidu dmp for launch.
3) More convenient ocpc launch
In addition to pushing people to the dmp, Analytic Cloud also supports the direct transfer of conversion events to Baidu ocpc launch model for launch. For general Baidu promotion customers, to use the ocpc launch, you need to first connect the conversion data to the Baidu conversion tracking tool, but the analysis cloud can directly connect with Baidu ocpc. As long as the customer completes the authorization with Baidu promotion account in the analysis cloud, you can easily complete the launch operation of the ocpc launch with the help of the analysis cloud.
To B products can only last long if they really go into customer business. Following the launch of the service provider partnership plan last week, Analytic Cloud launched a new product plan this week. It is hoped that in the future, Baidu's strong statistical data analysis ability+professional service ability of service providers will enable our expertise to overflow to large and small enterprise customers in China, so that Chinese enterprises really have no data difficult to analyze and no business difficult to do.
The analysis cloud e-commerce version is the beginning of the analysis cloud team moving towards industry solutions. In the future, more industry solutions will be released. Do you want to try the analysis cloud e-commerce version, or do you have any suggestions for the next industry solutions of the analysis cloud, Welcome to contact us 。
