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Comprehensive supporting products and services
Collect website, app, applet and offline retail statistics to form a comprehensive data analysis platform
Analysis cloud

Based on the professional technology of Baidu statistics, it realizes the automatic collection of global data, integrates various model algorithms, and enables enterprises to deeply analyze and insight into the user behavior.

The analysis cloud e-commerce version provides e-commerce industry exclusive data solutions, preset e-commerce industry Kanban, operation pit transformation contribution analysis, dimension table expansion, and supports more detailed analysis, from insight into business to upgrading transformation, and full link helps business growth.

Website statistics
The world's leading Chinese website traffic analysis platform provides data support for the refined operation decision of the website, thus effectively improving the return on investment of enterprises.
Mobile statistics
The industry-leading free app, small program statistical analysis tool, lightweight SDK rapid deployment, comprehensive monitoring of product performance, accurate insight into user behavior.
Global user behavior analysis platform
  • Analysis cloud
  • Website statistics
  • Mobile statistics
    • User portrait
      The user profile provides multi-dimensional basic attributes, visit intention and industry change trend, helps users understand the target group, lock in the hot spot trend, optimize the content operation, and insight into the potential traffic through the whole network analysis, and deeply excavate the portrait value.
    • Model upgrade
      Multi dimensional event model can flexibly associate attributes, refine user behavior, and fully reflect the core value of the product. Upgrade the user identification system to ensure the accuracy, uniqueness and stability of identification, and adapt to complex business analysis scenarios.
    • Industry solutions
      The dimension expansion is related to more commodity attributes and pit location attribution, which helps insight into the transformation contribution of operation pits in the application, presets industry Kanban, keeps abreast of business situation, and multiple functions adapt to e-commerce business analysis scenarios to comprehensively boost business growth.
    •  User portrait
    •  Model upgrade
    •  Higher order analysis
    • Baidu promotion
      Seamless combination of Baidu promotion, measure advertising effect; The quality of transformation score, low cost to improve the transformation; Subdivide the transformation funnel, optimize the process and reduce the loss; Provide data support for the refined operation decision of the website, and then effectively improve the return on investment of enterprises.
    • SEO
      Exclusive access to Baidu search terms to help you understand the search intention of visitors in time; Strong cooperation with search engine crawling crawler, statistical code will push the website page to Baidu collection library in real time, accelerate the speed of website retrieval and reach visitors earlier; Website speed diagnosis, SEO crawling suggestions and other functions help users master the SEO effect in real time.
    • Thermodynamic diagram
      The world's first free intelligent thermal map can discover the interaction between users and the website by clicking the heat map to help improve the website experience, reduce the loss of users and improve the conversion rate.
    •  Baidu promotion
    •  SEO
    •  Thermodynamic diagram
    • Visual circle selection
      Visual circle selection embedding point is also called frame embedding point. It synchronizes the interface of mobile phone app to the computer end, and completes the embedding point by clicking circle selection on the computer side, so as to achieve the effect of collecting the click data of APP corresponding controls. The buried point method has no technical threshold, and is suitable for product operation and use. It can reduce R & D cost and improve efficiency.
    • Custom analysis
      Custom analysis supports users to select any dimension and index in the station to form a user-defined report. At the same time, the report can be solidified into a daily regular report to expand the report library. It is a supplement to the existing conventional statistical reports. At the same time, it can easily verify various analysis ideas through flexible and free combination of dimensions and indicators.
    • User clustering
      User clustering means that users are subdivided into different target groups through a variety of combination latitude, and support to view the data performance of different groups, and analyze crowd portraits. It plays an important role in the characteristic analysis, value analysis and marketing management of specific groups, and it is an important function to realize the refined Operation Oriented by users.
    •  Visual circle selection
    •  Custom analysis
    •  User clustering
Enabling core business scenarios
Strong data technology capabilities to support the solution of core business scenario problems, to help the rapid growth of business
 Insight into business data
Insight into business data
Built in customized industry specific data Kanban, easy to grasp the business trend.
 Enhance user conversion
Enhance user conversion
The multi-dimensional event model helps you to dismantle the user transformation process and gain insight into the key points of upgrading transformation in one second.
 Precise crowd marketing
Precise crowd marketing
Multi dimensional user portraits provide insight into user groups, support different users to launch advertisements in groups, and help fine marketing.
 Seo search optimization
Seo search optimization
Exclusive access to Baidu search terms, help you understand the search intention of visitors, real-time grasp the SEO effect.
 Mobile data monitoring
Mobile data monitoring
Support the data collection and monitoring of mobile products and small programs, and comprehensively grasp the business situation of multiple terminals.
Technology and product advantages
Based on the international leading big data technology capability and Baidu's massive data resources, it is dedicated to create
 Minimalist access
Minimalist access
Zero cost access, supplemented by complete guidance notes, practices the concept of easy to use, instant use.
 Second response
Second response
Baidu's mature distributed computing framework, massive data storage engine and other advanced technologies, data second level response.
 Strong stability
Strong stability
Hot and cold dual standby, large-scale server cluster stability guarantee, ensure the website data security, stability, real-time.
 Data export
Data export
Traffic, consumption and user business data are seamlessly connected, and open data supports users to build their own data platform.
 Massive resources
Massive resources
Rich user tags and big data user understanding help users gain insight and fine grouping of people.
Typical users
  • CSDN
  • 7k7k games
  • PP video
  • Stationmaster's house
  •  7k7k
    "Baidu statistical analysis cloud solves the analysis needs of a variety of core business scenarios"
    Baidu statistical analysis cloud enables us to quickly match the source search words of landing pages, and analyze the users of such search words from multiple dimensions of channel, behavior, label and portrait. Through the analysis results, the recommendation strategy was adjusted in time, and the recommended content was optimized. The exposure click through rate was increased from 0.2% to 0.6%.
    Consult immediately
  •  7k7k
    7k7k games coo
    Liu Xue
    "Baidu statistics can provide accurate and reliable data"
    Baidu statistics is not only powerful and easy to use, but also provides safe and stable services and accurate and reliable data, which is incomparable with any other statistical tool. 7k7k small game is based on the website statistics powerful function and reliable data, constantly optimize the website, in the content and layout control is more handy.
  •  7k7k
    Product owner of PP video website
    Zhu Yue
    "Baidu statistics can provide insight into the comprehensive browsing behavior and trajectory of visitors"
    Baidu statistics provides very accurate data for website operation, which enables us to maximize the understanding of visitors' browsing behavior and click habits, and provides the most powerful and intuitive data support for the update of pptv network TV products. Thank you for the website statistics team!
  •  7k7k
    General manager of station master's home North Branch
    Qiu song
    "Baidu statistics can greatly improve the operation ability of users"
    Baidu statistics helps Chinese webmasters understand website operation from different angles, changing the simple habit of "reading traffic" into "understanding traffic", which greatly improves the operation ability of users.
 Typical user list