Legal statement and privacy policy

 

Latest update date: November 26, 2018

 

Hint clause

Your trust is very important to us. We know the importance of personal information to you. We will take corresponding safety protection measures according to laws and regulations, and try our best to protect your personal information. In view of this, Ali mother big data marketing platform service provider (or "we") formulated this legal statement and privacy policy (hereinafter referred to as "this policy / privacy policy") and reminded you:

This policy applies to Ali mother big data marketing platform products or services. If the products or services provided by our mother company's big data marketing platform are used in the products or services of our associated companies (scope, see the definition part), there is no independent legal declaration and privacy policy.

What needs special explanation is that This policy is not applicable to the services provided by other third directions, nor is it applicable to products or services that have been independently set up by law and privacy policy in Ali Mama big data marketing platform.

Before using the products or services of Ali big data marketing platform, you must carefully read and thoroughly understand this policy, and use relevant products or services after confirming full understanding and approval. Once you start using Ali mother Mother's big data marketing platform products or services, that is, you fully understand and agree with this policy. If you have any questions, comments or suggestions on this policy, you can serve by Ali mother. Please click Contact us.

 

The first part Definition

Ali mother big data marketing platform: It refers to the website and corresponding client of products or services (marketing platform, media cooperation) listed in Ali's mother's website (domain name alimama.com), including Taobao tanx.com (domain name taobao.com), two level domain name and so on, which are not limited to alimama.com, tanx.com or marketing platform.

Ali mother big data marketing platform service provider: It refers to the provider of products or services of the big data marketing platform of Ali Mama, specifically based on the user agreement of the corresponding products or services.

Related companies: Refers to Alibaba Group Holding Ltd (Alibaba Group Holding Limited) latest listed company annual report disclosed by Ali mother big data marketing platform service providers related companies, specific Please click

Personal information: Refers to all kinds of information recorded by electronic or other means that can identify individual natural persons or reflect the activities of a particular natural person by combining information alone or with other information.

Personal sensitive information: It includes identity document number, personal biometric information, bank account number, property information, track of whereabouts, transaction information, personal information of children under 14 years old.

Delete personal information: It refers to the behavior of removing personal information in the system involved in realizing daily business functions, so that it can not be retrieved or accessed.

 

The second part Legal statement

Ownership of rights

Unless we declare otherwise. All rights, including copyright, trademark, royalty, royalty, and other related rights, including all products, technologies, software, procedures, data and other information (including text, icons, pictures, photographs, audio, video, charts, color combinations, layout, etc.) in Ali's big data marketing platform belong to Ali's big data marketing platform service provider. / Or its associated companies. Without Ali mother big data marketing platform service providers and / No one may use any mother's big data marketing platform in any way, including monitoring, copying, transmitting, displaying, mirroring, uploading, downloading, etc. through robots, spiders, and other programs or devices.

Alibaba big data marketing platform "Ali mother", "Alimama" and other words and / or logo, and Ali mother big data marketing platform other logo, emblem, product and service name are Ali mother big data marketing platform service providers and / or related companies in China and other countries trademarks, if there is publicity, display and so on any use needs, you must get Ali mother big data marketing platform service providers and / or related companies prior written authorization.

 

Limitation of liability

In view of the information dissemination service provided by Ali Mama big data marketing platform belongs to the nature of electronic bulletin board (BBS), information on Ali mother big data marketing platform (including but not limited to shop name, company name, etc.) The contact and contact information, product description and description, relevant pictures, videos, etc. are provided and uploaded by the users themselves, and the users shall bear corresponding legal liabilities for the information provided and uploaded by the users. Alibaba big data marketing platform service providers have agreed otherwise, and will be clear with you in the relevant agreements or other legal texts.

The works reproduced by Ali's mother big data marketing platform (including forum content) are intended to convey more information, which does not mean that we agree with their views or confirm the authenticity of their contents.

 

Intellectual property protection

We respect intellectual property rights and oppose and combat violations of intellectual property rights. If the intellectual property rights holder thinks that the contents of the big data marketing platform of Ali mother, including, but not limited to, the information released by Ali's big data marketing platform, the violation of its legitimate rights and interests can be achieved through the Alibaba intellectual property protection platform. Please click To make a complaint, we will deal with it in accordance with the relevant laws, regulations and platform rules after receiving the qualified notification of intellectual property rights holders.

 

The third part Privacy policy

This Privacy Policy part will help you understand the following:

1. How do we collect and use your personal information?

2. How do we use Cookie and similar technologies?

3. How do we share, transfer and disclose your personal information publicly?

4, how do we protect your personal information?

5, how do you manage your personal information?

6, how do we deal with the personal information of minors?

7, how can your personal information be transferred globally?

8, how to update the privacy policy?

9, how to contact us

 

First, how do we collect and use your information?

We will collect and use your personal information for the purpose of this policy:

(1) display and push goods or services for you.

In order to improve our products or services and provide personalized service to you, we will extract your browsing, search preferences, habits and location information based on your browsing and search records, device information, location information, and order information.

(two) to provide you with products or services.

1, the information you provide to us.

We provide services for you through Taobao platform account. You need to create or bind Taobao platform accounts. You may need to provide contact mailboxes, telephone numbers, Alipay accounts and choose payment methods. If we entrust third directions to you to provide services, we will share the necessary information to the third party with your consent. If you refuse to provide such information, we will not be able to provide related products or services.

2. We collect information in the process of your use of products or services.

To provide you with more appropriate page display and search results, understand product compatibility and identify abnormal account status, we will collect information about the products or services you use and how you use them and associate them with information.

Device information: we will receive and record the relevant information of your device (such as device type, operating system version, device settings, unique device identifier, etc.), and information related to the location of the device (such as IP address, GPS location, and Wi-Fi access point, Bluetooth and base station sensor information) which you have granted in the software installation and use.

Log message: when you use products or services in the big data marketing platform of Ali Mama, we will automatically collect your detailed usage of our products or services, and save them as web logs. For example, your search query content, IP address, browser type, telecom operator, language used, access date and time, and the web page you visited.

Note that separate device information, log information and so on are unidentities of specific natural persons. If we combine this kind of non personal information with other information to identify a natural person or combine it with personal information, such non personal information will be regarded as personal information during the period of use. In addition to obtaining your authorization or other laws and regulations, we will anonymize and label the personal information.

When you contact us, we may save your communication / call records and contents, or the way of contact you left behind, so as to contact you or help you solve problems, or record the solutions and results of related problems.

3, we collect your personal information indirectly.

In order to provide you with better, better and more personalized services, or to serve you together, or to prevent Internet fraud, our affiliates and partners will share your personal information with us in accordance with the law or with your agreement or with your consent.

(three) provide security for you.

Please note that in order to ensure the authenticity of your identity and provide you with better security, you can provide us with personal identification information such as identity cards, military officers' certificates, passports, driving licenses, social security cards, residence permits, biometric information, facial recognition, and sesame credit.

In order to enhance the security of your service by using our company and our partners, ensure the safety of the operation environment, protect the safety of your or other users or the public from personal damage, we can better prevent the safety risks of phishing websites, fraud, network vulnerabilities, computer viruses, network attacks and network intrusion, and more accurately identify the violation of laws and regulations or the relevant protocol rules of the big data marketing platform of Ali Mama. We may use or integrate your membership information, transaction information, device information, web logs, and our affiliates, partners to obtain your authorization or share information according to law, to judge your accounts comprehensively. Number And transaction risk, identity verification, detection and prevention of security incidents, and take necessary records, audit, analysis and disposal measures in accordance with the law.

(four) other uses

We may conduct research, statistical analysis and prediction of the collected information to improve the content and layout of Ali's big data marketing platform, to provide product or service support for business decisions, and to improve our products and services, such as using anonymous data for machine learning or model algorithm training.

We will use information for other purposes not specified in this policy, or collect information collected for specific purposes for other purposes. We will seek your consent beforehand.

(five) exceptions granted by consent

According to the relevant laws and regulations, it is not necessary to obtain your authorization to collect your personal information in the following situations:

1, related to national security and national defense safety;

2, relating to public safety, public health and major public interests;

3, related to criminal investigation, prosecution, trial and execution of judgments;

4, for safeguarding the vital rights and interests of individuals or other individuals, such as life and property, it is very difficult for you to agree with them.

5. The personal information you collect is publicly available to the public.

6, collecting personal information from legitimate and publicly disclosed information, such as legitimate news reports, government information disclosure and other channels;

7, according to your requirements, necessary for signing the contract.

8, necessary to maintain the safe and stable operation of the products or services provided, for example, the failure of finding or disposing of products or services;

9, necessary for legitimate news reporting;

10, when academic research institutions carry out statistical or academic research on the basis of public interest and externally provide the results of academic research or description, the personal information contained in the results should be identified.

11, other circumstances stipulated by laws and regulations.

If we stop operating the products or services of Ali's big data marketing platform, we will stop the collection of your personal information in time and notify you of the notice of stopping operation in the form of one by one service or announcement. We will delete or anonymously handle some personal information according to the requirements of applicable laws and regulations.

 

Two. How do we use Cookie and similar technologies?

(1) Cookie

To ensure the normal operation of the website, to get you a more relaxed experience of visiting, and to recommend what you may be interested in, we will store Cookie, Flash Cookie or other local Cookie stores that contain identifiers, site names and some numbers and characters on your computer or mobile device (collectively called "Cookie"). With the help of Cookie, the website can store data of your preferences or goods in the shopping cart.

If your browser or browser add-on service allows, you can modify the acceptance of Cookie or reject our Cookie. For details, please refer to AboutCookies.org. But if you do this, in some cases, you may affect your safe access to our website, and you may need to change user settings at every visit to our website.

(two) Cookie similar technologies

In addition to Cookie, we will also use web site beacons, pixel labels, ETag and other similar technologies on the website.

For example, the e-mail we sent to you may contain links to address links to our website. If you click on the link, we will track this click to help us understand your product or service preferences so that we can take the initiative to improve customer service experience. Web beacon is usually a transparent image embedded into a website or e-mail. With the help of pixel labels in e-mail, we can learn whether or not e-mail is being opened. If you do not want your activities to be tracked in this way, you can resubscribe from our mail list at any time.

ETag (entity tag) is the HTTP protocol header behind the Internet browser and Internet server, which can replace Cookie. ETag can help us avoid unnecessary server load, improve service efficiency, save resources and energy. At the same time, we may record your identity through ETag, so that we can better understand and improve our products or services. Most browsers provide users with the ability to clear browser cache data, and you can perform data cleaning operations in browser settings. But please note that if you stop using ETag, you may not be able to enjoy the best product or service experience.


Three. How do we share, transfer and disclose your personal information publicly?

(1) sharing

   We will not share your personal information with companies, organizations and individuals outside of Ali's big data marketing platform service provider, except in the following cases:

1. Share with clear consent. We will share your personal information with other parties after obtaining your specific consent.

2, sharing under legal conditions: we may share your personal information according to the requirements of laws and regulations, litigation dispute settlement, or according to the requirements of administrative and judicial organs according to law.

3, sharing with affiliated companies: In order to facilitate you to provide products and services based on Taobao platform account, recommend information that you may be interested in, identify abnormal accounts, protect the personal property safety of our associated companies or other users or the public, and your personal information may be shared with our associated companies and / or their designated service providers. We will only share the necessary personal information and are bound by the purpose stated in this privacy policy. If we share your personal sensitive information or the purpose of changing the use and processing of personal information by the associated company, we will again seek your authorization.

Four Sharing with authorized partners: We may authorize a partner to provide you with certain services or to perform our functions. We will only share your information for lawful, legitimate, necessary, specific, and definite purposes. Authorized partners can only access the information they need to perform their duties, and can not use this information for any other purpose.

At present, our authorized partners include the following types:

(1) authorized partners of advertising and analysis services. Unless you get your permission, we will not share your personal identity information, such as your identifiable information, such as name or e-mail, through which you can contact or identify your identity, and share partners with advertising and analysis services. We will provide these partners with information about their advertising coverage and effectiveness, without giving you personal identification information, or we can summarize these information so that it will not recognize you personally. Such partners may combine the above information with other legally acquired data for advertising or decision making.

(2) suppliers, service providers and other partners. We send information to suppliers, service providers and other partners who support our business, including providing technical infrastructure services, analyzing the way we use services, measuring the effectiveness of advertising and services, providing customer service, payment convenience or conducting academic research and investigation.

For companies, organizations and individuals that share personal information with us, we will agree on strict data protection measures to enable them to process personal information in accordance with our instructions, this Privacy Policy and any other relevant confidentiality and security measures.

(two) transfer

We will not transfer your personal information to any company, organization or individual, except in the following circumstances:

1. Transfer in case of explicit consent. We will transfer your personal information to other parties after obtaining your specific consent.

2, in case of merger, acquisition or bankruptcy liquidation of the big data marketing platform of Ali Mama or other cases involving mergers, acquisitions or bankruptcy liquidation, if the transfer of personal information is involved, we will require new companies and organizations that hold your personal information to be bound by this policy. Otherwise, we will ask the company, organization and individuals to seek permission from you again.

(three) public disclosure

We will disclose your personal information only in the following circumstances:

1, with your clear consent or your choice, we may disclose your personal information publicly.

2. If we confirm that you have violated laws or regulations, or seriously violated the relevant protocol rules of Ali mother's big data marketing platform, or to protect the personal and property safety of Ali mother's big data marketing platform and its associated company users or the public, we may disclose your personal information in accordance with laws and regulations or the relevant protocol rules of Ali's big data marketing platform. , Including related irregularities and Ali mother big data marketing platform has taken measures to you. For example, if you promote fake products and seriously violate the rules of Ali's marketing big data platform related products or services, we may publicly disclose your main information and penalties.

(four) the sharing, transfer and disclosure of personal information is the exception of prior authorization.

In the following cases, sharing, transferring, and disclosing your personal information do not require prior authorization.

1, related to national security and national defense safety;

2, relating to public safety, public health and major public interests;

3, related to criminal investigation, prosecution, trial and execution of judgments;

4, for safeguarding your or other personal life, property and other major legitimate rights and interests, but it is very difficult for me to agree.

5, you personally disclose personal information to the public.

6, collect personal information from legitimate and publicly disclosed information, such as legitimate news reports, government information disclosure and other channels.

According to the law, sharing and transferring personal information that is identified and processed, and ensuring that the data receiver can not be recovered and can not re identify the main body of the personal information, does not belong to the external sharing, transfer and public disclosure of personal information. The preservation and processing of such data will not be notified to you without further notice and your consent.

 

Four, how do we protect your information?

(1) we have adopted protective measures that meet the industry standards and are reasonable and practicable to protect your information and prevent personal information from being unauthorized access, public disclosure, use, modification, damage or loss. For example, when you exchange data (such as credit card information) between your browser and server, you are protected by SSL (Secure Socket Layer) protocol; we also provide HTTPS (Hyper Text Transfer Protocol over Secure over) protocol security browsing mode to Ali Mama big data marketing platform; we will use encryption technology to improve the security of personal information; we will use trusted protection mechanism to prevent personal information from being attacked by malicious means; we will deploy access control mechanism to ensure that only authorized personnel can access personal information; and we will organize safety and privacy protection training courses to enhance employees' awareness of the importance of protecting personal information.

(two) we have advanced data security management system around data lifecycle based on data, and enhance the security of the whole system from many aspects such as organization construction, system design, personnel management, product technology and so on. At present, our important information system has passed the evaluation of network security grading protection and ISO27001 certification.

(three) we will take reasonable and feasible measures to avoid collecting unrelated personal information. We will retain your personal information only within the time limit required for the purpose of the cost policy or within the time limit required by the law, unless the law has mandatory retention requirements.

(four) the Internet is not an absolutely safe environment. Using Ali mother big data marketing platform services, we strongly advise you not to use non Ali mother big data marketing platform recommended communication mode to send your message. You can establish contacts and share with each other through our service. When you create communication, trading or sharing through our service, you can choose the object of communication, transaction or sharing independently, as the third party that can see your transaction content, contact mode, exchange information or share content.

If you find out your personal information, especially your account or password, please contact your mother at once, so that we can take corresponding measures according to your application.

Please note that the information you voluntarily share or even share publicly when using our services may involve personal information or even personal sensitive information of you or others. Please be more careful in considering whether to share or even share information publicly when using our services.

We will try our best to protect the security of any information you send to us. If our physical, technical or management protection facilities are damaged, resulting in unauthorized access, disclosure, tampering or destruction of information, resulting in damage to your legitimate rights and interests, we will assume corresponding legal responsibilities.

(five) we will update and disclose the contents of safety risk and personal information security impact assessment report and so on. You can get the announcement through Ali mother's big data marketing platform announcement.

(six) after the personal information security incident happened unfortunately, we will inform you in accordance with the requirements of laws and regulations: the basic situation and possible impact of security incidents, the disposal measures we have taken or will take, the advice you can take to prevent and reduce risks, and your remedial measures. We will inform you by e-mail, letter, telephone, push notice and so on. We will publish the announcement in a reasonable and effective way when it is difficult to tell the subject of personal information one by one. At the same time, we will also report the handling of personal information security incidents according to the requirements of regulatory authorities.

 

Five, how do you manage your information?

You can access and manage your information in the following ways:

(1) inquire about your information.

You have the right to inquire about your information except exceptions provided by laws and regulations. Specific query path is based on Ali mother big data marketing platform corresponding products or services provided.

(two) correct or supplement your information.

You have the right to ask us to make corrections or additions when you find that we are dealing with errors in your information.

(three) delete your message.

In the following circumstances, you can ask us for a request to delete personal information:

1, if we deal with personal information violations of laws and regulations;

2, if we collect and use your personal information, we do not get your explicit consent.

3, if we deal with personal information behavior seriously violates the agreement with you.

4. In addition to using your personal information in violation of laws and regulations, and at the same time meeting the following conditions, you may submit a request to delete personal information:

(1) You only use any product or service (Taobao Union, Taobao customer, TaNx, etc.) of Ali mother media cooperation platform, and do not use any product or service of Ali mother marketing platform.

(2) You no longer use any product or service from Ali Mama media cooperation platform, and you actively cancel your Taobao account.

(3) There is no dispute about the rights, obligations, arrears and other related issues in your performance.

(4) When you use any product or service in the media platform of Ali Mama, the penalty points should be no more than 0 points due to violation.

If we decide to respond to your request for deletion, we will also notify you as much as possible of the subject of your personal information from our department, and request it to be deleted in time unless otherwise provided by laws or regulations, or these entities are authorized by you.

When you delete information from our service, we may not immediately delete the corresponding information from the backup system, but delete the information when the backup is updated.

(four) change the scope of your authorization agreement.

Each business function requires some basic personal information to be completed (see the privacy policy "third part 1"). Besides, for the collection and use of additional personal information, you can contact your mother or customer to give or reclaim your authorization.

When you withdraw your consent, we will no longer process personal information. However, your decision to withdraw your consent will not affect the personal information processing that has been done on the basis of your authorization.

(five) constraint information system automatic decision making

In some business functions, we may decide only on the basis of the non manual automatic decision mechanism, such as information system and algorithm. If these decisions significantly affect your legitimate rights and interests, you have the right to ask us to make an explanation. We will also provide a complaint method without infringing on the mother's big data marketing platform business secrets or other user interests and social public interests.

(six) respond to your request.

In order to ensure safety, you may need to provide written request or to prove your identity in other ways. We may ask you to verify your identity first and then process your request.

We will reply within 15 days. If you are not satisfied, you can also initiate complaints through Ali mother's customer service.

For your reasonable request, we do not charge any fees in principle, but we will charge a certain cost for the requests which are repeated repeatedly and beyond reasonable limits. We may refuse to have any information that is not directly related to your identity, unwarranted duplication of information, or excessive technical means, such as the need to develop new systems or fundamentally change existing practices, to bring risks or impractical requests to others' legitimate rights and interests.

In the following circumstances, we will not be able to respond to your request in accordance with the requirements of laws and regulations:

1, related to national security and national defense safety;

2, relating to public safety, public health and major public interests;

3, related to criminal investigation, prosecution, trial and enforcement of judgments;

4, there is ample evidence that subjective information exists in a subjective malice or abuse of rights.

5, in response to your request, you will cause serious damage to the legitimate rights and interests of you or other individuals and organizations.

6, involving business secrets.

 

Six, how do we deal with the personal information of minors?

If you are a minor, it is recommended that you invite your parents or guardians to read this privacy policy carefully and to use our services or provide information to us with the consent of your parents or guardians.

For cases where parents or guardians agree to collect personal information of minors by using our products or services, we will only use, share, transfer or disclose such information when the laws and regulations permit, parents or guardians explicitly agree or protect minors.

 

Seven, how can your personal information be transferred globally?

The personal information collected and produced in the operation of People's Republic of China is stored in China, except in the following circumstances:

1, laws and regulations clearly stipulate.

2, get your specific authorization;

3, you conduct cross border transactions through the Internet and other personal initiatives.

In view of the above circumstances, we will ensure that you provide adequate protection for your personal information according to this privacy policy.

 

Eight, how to update the privacy policy?

Our privacy policy may change.

Without your explicit consent, we will not restrict your rights in accordance with this privacy policy. Any changes to the privacy policy will be announced to you in advance by Ali mother's big data marketing platform.

 

Nine, how to contact us

You can contact us through the following ways: we will reply to your request within 15 days.

1, if you have any questions, comments or suggestions about this policy, you can contact us by Ali mother's customer service.

2, if you find personal information may be leaked, you can pass Ali 110. Please click Complaints and reports;

3. We also set up a full-time Department of personal information protection. Pipwg@service.alibaba.com And its connection.