Taobao Alliance Legal Statement and Privacy Policy
Updated: July 25, 2023
[Introduction]
Welcome to use our products and services! Your trust is very important to us. We know the importance of personal information to you. We will take corresponding security measures according to laws and regulations to try our best to protect your personal information in a safe and controllable way. In view of this, the Taobao Alliance platform and its product/service providers (or "us" for short) have formulated this Taobao Alliance Legal Statement and Privacy Policy (hereinafter referred to as "this privacy policy" or "this policy") to help you fully understand how we will collect, use, share Store and protect your personal information and how you can manage it so that you can make better choices. We hereby kindly remind you that:
Before using various products or services on the Taobao Alliance platform, you must carefully read and thoroughly understand this policy, especially the terms marked in bold/underlined. You should focus on reading, and use relevant products or services after confirming that you fully understand and agree. We try our best to explain the professional terms involved in this policy to you in simple and popular expressions for your understanding. If you have any questions, comments or suggestions on the content of this policy, you can go to Alibaba Mama Customer Service Center（ Please click ）Contact us.
Your consent to the privacy policy means that you have understood the functions provided by the application, as well as the necessary personal information required for the function operation, and have given corresponding collection and use authorization, but it does not mean that you have separately agreed to open additional functions, process unnecessary personal information, open relevant additional functions, process unnecessary personal information, and process sensitive personal information, We will ask for your consent separately according to your actual use.
Part I Definition and Scope of Application
1、 Definition
Taobao Alliance Platform : Refers to Taobao Alliance website (domain name: aff.alimama.com ）, client, the website where the products or services listed therein are located and the corresponding client, as well as the new forms emerging with the development of technology.
Taobao Alliance Platform Service Provider ： Hangzhou Ali Technology Co., Ltd., the Internet information service provider of Taobao Alliance Platform; The providers of various products or services under the Taobao Alliance platform are: Hangzhou Ali Mama Taolian Information Technology Co., Ltd Hangzhou Yihong Advertising Co., Ltd. The following subjects are hereinafter referred to as Ali Mama or us.
Related companies : Refers to the affiliated companies of Taobao Alliance platform service providers disclosed in the latest annual report of listed companies of Alibaba Group Holding Limited, specifically Please click 。
Alipay : refers to Alipay (China) Network Technology Co., Ltd., the main provider of Alipay services.
personal information ： Refers to all kinds of information related to identified or identifiable natural persons recorded electronically or in other ways, excluding information after anonymization.
Sensitive personal information : Sensitive personal information refers to personal information that, once disclosed or illegally used, is likely to cause the human dignity of a natural person to be violated or personal and property safety to be jeopardized, including biometrics, religious beliefs, specific identity, medical health, financial accounts, trace information, and personal information of minors under the age of 14. (In this privacy policy, we will bold Marked conspicuously).
children : Refers to minors under the age of 14.
Device Information : including the device model, operating system version, device settings, MAC address, device identifiers such as IMEI, IDFA, OAID, Android_ID, MEID, mobile device identification code (IMSI), ICCID (SIM card serial number), device serial number, network card address, mobile application list and other software and hardware and device environment information Information about the location of the device (GPS location, WLAN access point, Bluetooth and base station, gyroscope and other sensor information, list of specific types of sensors), device network environment information (IP address, WI-FI information BSSID And other network related information). The actual collection of products shall prevail.
Service log information: It includes browsing records, clicking to view records, searching query records, following and sharing information, publishing information, as well as IP address, browser type, telecom operator, language used, visit date and time, and web page records you visit.
De identification: It refers to the process in which personal information is processed so that it cannot identify a specific natural person without the help of additional information.
Anonymization: It refers to the process in which personal information cannot be identified and recovered after being processed.
2、 Scope of application
This policy is applicable to all products and services provided to you by Taobao Alliance platform service providers in the form of Taobao Alliance platform websites, clients and new forms emerging with the development of technology. If there is no independent privacy policy for the products or services under Taobao Alliance platform, this policy also applies to these products or services; For example, the products or services under Taobao Alliance platform have separate privacy policies (such as Yitao Privacy Policy And so on), the corresponding privacy policy applies to the corresponding products or services.
In addition to the relevant information collection and use activities described in this policy, this policy does not apply to other services provided to you by Taobao Alliance platform users (such as Taobao sellers) and other third parties, and other services are subject to the privacy policy and other personal information collection and use rules separately explained to you. For example, when you join a seller member, the use of member information by such seller is subject to the rules specially explained to you, including marketing to you.
Part II Legal Statement
1、 Ownership
Unless otherwise stated, All rights (including copyright, trademark right, patent right, trade secret and other relevant rights) of all products, technologies, software, programs, data and other information (including text, icons, pictures, photos, audio, video, charts, color combinations, layout design, etc.) in Taobao Alliance platform All are owned by Taobao Alliance platform service providers and/or their affiliates. Without the permission of the Taobao Alliance platform service provider and/or its affiliates, no one may use any content in the Taobao Alliance platform by means of monitoring, copying, spreading, displaying, mirroring, uploading, downloading, etc., including through robots, spiders and other programs or devices.
Words and/or logos such as "Taobao Alliance" on Taobao Alliance platform, as well as other logos, emblems, product and service names of Taobao Alliance platform are trademarks of Taobao Alliance platform service providers and/or their affiliates in China and other countries. If there is any need for publicity, display and other use, You must obtain the prior written authorization of Taobao Alliance platform service provider and/or its affiliates.
2、 Limitation of liability
We hereby remind you that you should abide by the laws and regulations of the People's Republic of China during the use of our services, not endanger the network security, and not use our services to engage in activities that infringe on the reputation, privacy, intellectual property rights and other legitimate rights and interests of others. Despite the above tips, we do not assume any responsibility for the purpose and purpose of your use of our services.
3、 Intellectual property protection
We respect intellectual property rights, oppose and crack down on violations of intellectual property rights. If the intellectual property right holder believes that the content of Taobao Alliance Platform (including but not limited to the information published by users of Taobao Alliance Platform) infringes his/her legitimate rights and interests, he/she can use Alibaba's intellectual property protection platform（ Please click ）For complaints, we will deal with them in a timely manner according to relevant laws, regulations and platform rules after receiving the notification of qualification of intellectual property rights holders.
Part III: Privacy Policy
This privacy policy section will help you understand the following:
1、 Information collection and use
2、 Provide information externally
3、 Your rights
4、 Storage of information
5、 Protection of minors
6、 Policy update
7、 Contact us
8、 How to update this policy
9、 How to contact us
I Information collection and use
When you use our products/services, we need/may need to collect and use your personal information, including the following two types:
In order to provide you with the basic functions of our products and/or services, you must authorize us to collect and use the necessary information. If you refuse to provide corresponding information, you will not be able to use our products and/or services normally;
In order to provide you with additional functions of our products and/or services, you can choose to separately agree or disagree with the information we collect and use. If you refuse to provide, you will not be able to use the relevant additional functions normally or achieve the functional effect we intend to achieve, which will not affect your use of our basic functions.
We hereby remind you that we are committed to creating a variety of products and services to meet your needs. Because we provide you with many kinds of products and services, and the specific range of products/services that different users choose to use is different, the basic/additional functions and the type and range of personal information collected and used will be different. Please refer to the specific product/service functions.
The specific function scenarios we will provide you include:
（1） Help you become our member and account management
one Basic member service
We provide services for you based on our Taobao platform account. In order to register as our user and use our services, you need to provide Mobile phone number, member name and password to be used It is used to create or log in to Taobao platform. After you log in to the Taobao Alliance platform with your Taobao platform account, In order to provide you with data statistics, settlement support and other services, You have authorized us to choose from Taobao platform and Alipay Get the avatar, login name, nickname, account subject name, login status information, bound Alipay account and member name, account type and other basic account information of the relevant account 。 If you do not have the above account, you will not be able to become a user of Taobao Alliance Platform. You can only browse the public information published by Taobao Alliance Platform. After you have registered, you can continue to improve your information in the product account you have logged in, including but not limited to: Wangwang account, nailed account, e-mail information and mobile phone number of the relevant responsible person of the account 。
In order to ensure that we are providing services for you, we may verify your identity according to the above information provided by you. If there is a situation where it is necessary to determine your necessary identity according to law (including protecting the rights and interests of minors according to law, combating telecom network fraud, withholding taxes for you or providing them to the subject who withholding taxes for you according to law, and identifying relevant subjects in administrative law enforcement or judicial proceedings), You authorize us to obtain the necessary authentication information of your corresponding Alipay account from Alipay for the above purposes.
We will determine the current level of your account according to the usage of your Taobao Alliance account and the account level calculation rules set by the platform, and provide you with the basic rights corresponding to the corresponding account level.
two Additional member service
Real person certification: Your account needs to be authenticated when using Taobao Alliance platform services for the first time. The details will be carried out by the Taobao platform by jumping to the Taobao platform. You can submit the corresponding ID information or facial information To complete the real person certification; If you need to use the account enhanced protection function, you can also choose to submit a voiceprint perhaps Facial information, Turn on voiceprint security or scan your face to log in. After you pass the real person authentication on Taobao platform, Taobao platform will provide the authentication results to Taobao Alliance platform.
Other member role services: If you apply for registration as a service provider or other member roles with additional identity authentication requirements, you may need to actively provide us with identity information and/or enterprise related information, or authorize us to obtain the above related authentication information of your corresponding Alipay account from Alipay for verification of your identity and qualification of special member roles Registration, publicity and other purposes that we clearly inform.
（2） Show you product or service information
In order to show you the information of goods or services, we will combine the legally collected equipment information, service log information, and other information authorized by you, predict your preference characteristics through the algorithm model, match the goods, services, or other information you may be interested in, and rank the goods, services, or other information shown to you. In order to meet your diverse needs, we will introduce diversified recommendation technologies in the sorting process, expand the recommended content, avoid excessive concentration of the same type of content, and produce indirect crowd portraits based on feature tags, which are used to display and push information in the "Guess You Like" module.
We strive to ensure your browsing experience. If you do not want to accept the above information sent to you by us, you can unsubscribe or close by SMS prompt or other methods provided by us. When you use the "Guess what you like" module service provided by us, you can turn off relevant personalized recommendation through "My" - "Settings" - "Personalized recommendation", and we will not be able to recommend products for you according to your preferences, such as your hobbies, daily buying habits, etc.
（3） Product and user operation and support
In order to promote and introduce products, services and related activities to you, communicate with you in all aspects of using the platform services, launch research and other operational activities for the newly launched services and functions, incentive activities, etc, We may inform you of your contact information (such as Wangwang account, nailed account, e-mail information, mobile phone number) and contact address in the way of website message, pop-up window, SMS, telephone, etc. filled in by you in the logged in product account, so that you can successfully participate in the activity. If the activity information is sent by SMS, you can reply to unsubscribe by SMS.
When you share or receive shared information, participate in activities, etc., we will read the content of your clipboard to determine whether there are relevant passwords, sharing codes, links, so as to achieve functions or services such as jump, share, activity linkage, etc., but we only recognize that the content of the clipboard belongs to jump, share The activity linkage and other commands will be uploaded to our server, and other information of your clipboard will not be collected and stored, and the separate clipboard information cannot identify your personal identity. At the same time, we may need to read your phone album so that you can share or receive shared pictures or videos.
（4） Help you complete the payment
To complete the fee payment/withdrawal, you need to provide an Alipay account and select a payment method. We will share your account member name, corresponding Alipay account member name, payment/withdrawal related information, payment/withdrawal security related equipment information and other necessary information required by anti money laundering laws with Alipay through the Alipay software tool development package embedded in the application (software tool development package is referred to as "SDK" in this privacy policy) and other ways. If you choose other financial institutions to provide you with payment services, we will also share your bank card payment information, including bank card number and validity period, with the corresponding financial institutions you choose.
You can request others to pay for you, then you need to provide Third party payment account and/or mobile phone number such as Alipay account of the payer 。
In order to let us know and confirm your payment progress and status in a timely manner, and provide you with after-sales and dispute resolution services, you agree that we can collect information related to the payment progress from the trading partner you choose, Alipay or other financial institutions you choose.
(V) Customer service and dispute settlement
When you contact us or apply for dispute resolution, in order to ensure the security of your account and system, We need you to provide the necessary personal information to verify your membership.
In order to contact you easily, help you solve the problem as soon as possible or record the solution and results of related problems, we may save your communication, communication/call records and related content (including account information, order information, other information you provide to prove the relevant facts, or contact information you left) with us. We will use your account information and order information if you make inquiries, complaints or suggestions about specific orders.
In order to provide services and improve the reasonable needs of service quality, we may also use your other information, including the relevant information you provided when you contacted customer service, and the questionnaire reply information sent to us when you participated in the questionnaire survey.
（6） Provide you with security
In order to improve the security of your use of services provided by us, our affiliated companies and partners, protect your or other users' or the public's personal and property security from infringement, better prevent phishing websites, fraud, network vulnerabilities, computer viruses, network attacks, network intrusion risks, more accurately identify violations of laws and regulations or Taobao Alliance platform product/service related agreements In the case of rules, we embed the application security SDK developed by our affiliated companies in the application to collect your device information, service log information, and may use or integrate your member information, transaction information, device information, service log information and our affiliated companies Information that partners have obtained your authorization or shared according to law (among which, we may apply Collect during background run MAC address, IMEI and others Device Identifier Risk verification) to comprehensively judge your account and transaction risks, conduct identity verification, detect and prevent security incidents, and take necessary recording, auditing, analysis and disposal measures according to law.
（7） Additional services for you
one 、 be based on Additional services for system permissions
In order to provide you with the service you choose to use, or to ensure the quality and experience of the service, you may need to authorize the permission to open the operating system. If you do not agree to authorize the App to obtain the relevant operating system permissions, it will not affect your use of the basic business functions provided by us (except for the necessary operating system permissions on which the basic business functions depend), However, you may not be able to obtain the user experience brought to you by the additional services.
You can view the status of the above permissions item by item in your device settings or "My Settings System Permission Management" of Taobao Alliance client, and you can decide whether to turn these permissions on or off at any time.
Please note that the above permissions are turned off by default. When you turn on any permission, you authorize us to collect and use relevant personal information to provide you with corresponding services. When you turn off any permission, you cancel your authorization. We will no longer continue to collect and use relevant personal information based on the corresponding permission, nor can we provide you with the services corresponding to this permission. However, your decision to close the authority will not affect the collection and use of information previously based on your authorization.
You can Click here View the application permission application and usage description.
two 、 Cookie Services with similar technologies
Cookie Information identification technology with similar equipment is widely used in the Internet. When you use our services, we may use relevant technologies to send one or more cookies or anonymous identifiers (hereinafter referred to as "cookies") to your device to collect, identify and store information when you access and use this product. We promise that we will not use cookies for any purpose other than those stated in this privacy policy. Cookies are mainly used to ensure the safe and efficient operation of products and services. They can enable us to confirm the security status of your account and transactions, check the abnormalities related to crashes and delays, and help you avoid repeating the steps and processes of filling out forms and entering search content.
At the same time, we may use cookies to show you information or functions you may be interested in, and optimize your choice of advertising. Most browsers provide users with the function of clearing browser cache data. You can perform corresponding data clearing operations, or modify the acceptance of cookies or reject our cookies. Because of these modifications, you may not be able to use services or corresponding functions that depend on cookies.
2、 How do we share, entrust, transfer and disclose your information
（1） Share
We will not share your personal information with companies, organizations and individuals other than Taobao Alliance platform service providers, except for the following circumstances:
one 、 Sharing necessary for fulfilling legal obligations: We may share your personal information externally in accordance with laws and regulations, litigation dispute resolution needs, or the requirements of administrative and judicial authorities according to law, as well as other legal obligations (including tax treatment).
two 、 Share with your consent: With your explicit consent, we will share your personal information with other parties.
three 、 Sharing necessary for the conclusion and performance of the contract to which you are a party: If you entrust others to promote or promote for others by using relevant products and services on Taobao Alliance platform, we will share the necessary information related to promotion in your order information to relevant partners according to your choice, so as to meet your promotion service needs.
four . Sharing with related companies: In order to facilitate us to jointly provide services to you based on the associated account, recommend the information you may be interested in, identify the abnormality of the member account, or protect the personal and property safety of the associated companies of Taobao Alliance platform or other users or the public from infringement, your personal information may be shared with our associated companies 。 We will only share necessary personal information, and are bound by the purpose stated in this privacy policy. If we share your personal sensitive information or the affiliated company changes the use and processing purpose of personal information, we will ask for your authorization and consent again.
Please note that the information you voluntarily share or even publicly share when using our service may involve your or others' personal information or even sensitive personal information. Please consider and make a decision more carefully.
You can Click here View the partner data of Taobao Alliance Platform.
（2） Delegated processing
We may authorize authorized partners to process your personal information in order to authorize partners to provide certain services or perform functions on our behalf. We will only entrust it to process your information for the legitimate, legitimate, necessary, specific and clear purposes of this policy statement, and authorized partners can only access the information necessary for them to perform their duties, and we will require them not to use this information for any other purposes beyond the scope of the entrustment through the agreement. If authorized partners use your information for purposes not entrusted by us, they will obtain your consent separately.
At present, the authorized partners we entrust include the following types:
one 、 Authorized partners for advertising and analysis services. We will entrust these partners to deal with the information related to advertising, coverage and effectiveness on the premise of adopting the common security technology in the industry. We will not entrust your personally identifiable information to partners for processing.
two 、 Suppliers, service providers and other partners. We entrust information to suppliers, service providers and other partners who support our business. These supports include technical infrastructure services provided by us, analysis of the use of our services, provision of customer services, payment facilitation or academic research and investigation.
In order to ensure the stable operation and function realization of our clients, so that you can use and enjoy more services and functions, our applications will embed SDKs of authorized partners or other similar applications. We will conduct strict security inspection on the application program interface (API) and software tool development kit (SDK) for authorized partners to obtain relevant information, and agree with authorized partners on strict data protection measures, so that they can handle personal information in accordance with this policy and any other relevant confidentiality and security measures.
You can Click here to view Details of our access to authorized partners' SDKs 。
（3） Assignment
We will not transfer your personal information to any company, organization or individual, except for the following circumstances:
one Transfer with explicit consent: after obtaining your explicit consent, we will transfer your personal information to other parties.
two . In case of merger, acquisition or bankruptcy liquidation of Taobao Alliance platform service providers, or other situations involving merger, acquisition or bankruptcy liquidation, if personal information transfer is involved, We will tell you the name or name and contact information of the receiver. The receiving party will continue to perform this policy and other legal obligations. If the receiver changes the original processing purpose and processing method, it will obtain your consent again.
（4） Public disclosure
We will only publicly disclose your personal information under the following circumstances:
one With your explicit consent or based on your active choice, we may publicly disclose your personal information;
two 、 If we determine that you have violated laws and regulations or seriously violated the relevant agreement rules of Taobao Alliance Platform, or in order to protect the personal and property safety of Taobao Alliance Platform and its affiliated company users or the public from infringement, we may disclose personal information about you in accordance with laws and regulations or relevant agreements and rules of Taobao Alliance Platform ， Including relevant violations and the measures taken against you by Taobao Alliance Platform.
（5） Exceptions to obtaining prior authorization for sharing, transferring and publicly disclosing personal information
In the following cases, sharing, transferring and public disclosure of your personal information do not require your prior authorization:
(1) Necessary for the conclusion and performance of the contract to which you are a party;
(2) Necessary for performing legal duties or obligations;
(3) It is necessary to respond to public health emergencies or protect the life, health and property safety of natural persons in emergencies;
(4) Implement news reporting, public opinion supervision and other behaviors for the public interest, and process your personal information within a reasonable range;
(5) Dispose of your personal information disclosed by yourself or other legally disclosed personal information within a reasonable range according to legal provisions;
(6) Other circumstances stipulated by laws and regulations.
Please be informed that under applicable law, if we If technical measures and other necessary measures are taken to process personal information, so that the data receiver cannot re identify specific individuals and cannot recover them, the sharing, transfer and public disclosure of such processed data do not need to be notified to you and your consent.
3、 Your rights
You can view and manage your information in the following ways:, We will respond to your request in compliance with laws and regulations:
（1） Inquiries, corrections and supplements
You have the right to inquire, correct or supplement your information. You can do it yourself in the following ways:
one . Log in to the background of relevant products on Taobao Alliance platform, click to enter the account function area, query and manage (change and delete) the basic information submitted when using our services (such as the person in charge of promotion and their contact information). If you need to further query, correct and supplement your account information (such as personal profile information and payment information, change your password, add security information or close your account, etc.), you need to log in to the website registered with the original account for relevant operations.
two You can view the information about your use of our products and services (such as the services you have opened, order information, etc.) in the background of each product on the Taobao Alliance platform.
three If you are unable to access such personal information through the above path, you can contact us at any time through Ali Mama's customer center. For other personal information generated during your use of our products or services, we will provide it to you according to the relevant arrangements in "(V) Respond to your above requests" of this article.
（2） Delete
You can delete some of your personal information in the way listed in "(I) Query, correct and supplement your information".
In the following cases, you can request us to delete your personal information by contacting Alimama's customer service:
one . If we deal with personal information in violation of laws and regulations;
two If we collect and use your personal information without your explicit consent;
three . If our handling of personal information seriously violates the agreement with you;
four . In addition to our illegal and default use of your personal information, if the following conditions are met at the same time, you can request to delete your personal information:
(1) You only use Alimama Taobao Alliance Platform Any product or service (Taobaoke, tanx, etc.) is not used in the marketing platform of Ali Mama other Any product or service (including but not limited to Taobao/Tmall Express);
(2) You don't use Alimama anymore Taobao Alliance Platform Any product or service within, and you have actively logged off your Taobao account at the same time;
(3) There are no disputes related to your rights and obligations in performance, arrears and so on;
(4) You use Ali Mama Taobao Alliance Platform During the period of any product or service within, if the score is deducted due to violation, the deducted score shall not be more than 0;
five If we stop providing products or services, or the storage period has expired;
six If we decide to respond to your request for deletion, we will also notify the subjects who have obtained your personal information from us as far as possible and require them to delete it in a timely manner (unless otherwise stipulated by laws and regulations, or these subjects have independently obtained your authorization).
When you or we assist you to delete relevant information, because of applicable laws and security technology, we may not be able to delete the corresponding information from the backup system immediately. We will securely store your personal information and isolate it from any further processing until the backup can be cleared or anonymous.
（3） Change the scope of authorization
Each business function may require some basic personal information to complete. In addition, for the collection and use of additional personal information, you can give or withdraw your authorization by modifying account settings or changing the settings of your smart mobile devices on the relevant clients of Taobao Alliance platform.
If you are unable to change the scope of your authorization and consent through the above channels, you can further contact Alibaba Mom's customer service center for modification. but Please note that for some types of personal information, such as information necessary to realize the basic functions of Taobao Alliance platform products or services or information necessary for us to perform our obligations under laws and regulations, we may not be able to respond to your request to change the scope of authorization (see (V) Responding to your above request for details).
When you withdraw your consent, we will no longer process the corresponding personal information. However, your decision to withdraw your consent will not affect the previous personal information processing based on your authorization 。
（4） Account cancellation
We provide you with Alimama products or services through our Taobao platform account. If you need to cancel your account, you can apply for cancellation of your account through the following ways:
one Submit an account cancellation application to your account application registration platform; For example, if you use Taobao account to use Taobao Alliance platform products or services, you can apply for account cancellation on Taobao platform in the following ways:
(1) Log in to the mobile Taobao client and submit an account cancellation application through "My Taobao - Settings - Account and Security - Account Cancellation";
(2) Log in to Taobao and choose to contact customer service, or log in to the mobile Taobao client and select "My Taobao - Customer Service Honey" (7 * 24 hours) for help to help you apply for cancellation of your account.
two Contact the customer service center of Alimama to help you apply for cancellation of your account.
After you voluntarily cancel your account, we will stop providing you with products or services, delete your personal information or make it anonymous according to the requirements of applicable laws.
（5） Respond to your request above
For you or your possible guardians, close relatives and other authorized subjects to make the above request to us, as well as your relevant personal information rights under the laws of the People's Republic of China and other applicable laws, you can lodge a complaint directly to our personal information protection professional department through Alimama customer service. We will reply within 15 days.
To ensure Your account security and your personal information Security, When you make the above request to us, We may ask you to verify your identity first (such as increasing account verification, requiring you to provide a written request or other reasonable ways) And then process your request.
In principle, we do not charge for your reasonable request, However, for repeated requests that exceed reasonable limits, we will charge a certain cost as appropriate. We may reject any information that is not directly related to your identity, or that is repeatedly applied for without reasonable reasons, or that is unprovoked, requires too many technical means (for example, needs to develop new systems or fundamentally change the current practices), brings risks to the legitimate rights and interests of others, or is very unrealistic.
4、 Storage of information
（1） Storage location
The personal information collected and generated in our operations in the People's Republic of China will Stored in China 。 Under the following circumstances, we will provide your personal information to overseas entities after fulfilling our obligations under the law:
1 Applicable laws have clear provisions;
2 . Obtain your explicit and separate consent; or
3 . You conduct cross-border transactions and other personal initiatives through the Internet.
In view of the above situations, we will ensure that your personal information is protected to the extent not less than that specified in this policy through contracts and other forms.
（2） Storage life
We will only retain your personal information for the period necessary to achieve the purpose described in this policy, unless there is a mandatory retention requirement by law 。 We judge the storage period of personal information mainly based on the following criteria:
1 . Complete the transaction purpose related to you, and maintain the corresponding transaction and business records to respond to your possible inquiries, complaints or litigation;
2 . Ensure the safety and quality of our services for you;
3 . Do you agree to a longer retention period;
4 Whether there are other special agreements on the retention period.
After the retention period expires, we will delete your personal information or make it anonymous according to the requirements of applicable laws.
（3） Storage security
one 、 Technical measures for data protection
We have taken reasonable and feasible security measures in line with industry standards to protect your information from unauthorized access, public disclosure, use, modification, damage or loss. For example, we will use encryption technology to improve the security of personal information. When exchanging data between your browser and server, it is protected by SSL protocol encryption. We provide HTTPS protocol security browsing mode; We will use a trusted protection mechanism to prevent personal information from being attacked maliciously; We will deploy an access control mechanism to ensure that only authorized personnel can access personal information. At present, our important information systems have passed the evaluation of three or more levels of network security level protection.
two 、 Organizational measures for data protection management
We have established an advanced data security management system with data as the core and around the data life cycle in the industry to improve the security of personal information from the dimensions of organization construction, system design, personnel management and product technology. We have set up a special department for personal information protection and designated a special person to be responsible for the protection of children's personal information. Through training courses and examinations, we constantly strengthen employees' awareness of the importance of protecting personal information.
three 、 Response to personal information security incidents
If our physical, technical or management protection facilities are damaged, resulting in unauthorized access, public disclosure, tampering or destruction of information, which results in damage to your legitimate rights and interests, we will promptly launch the emergency plan and take reasonable and necessary measures to minimize the impact on your personal. In the event of a personal information security incident, we will also inform you of the basic situation and possible impact of the security incident, the disposal measures we have taken or will take, the suggestions that you can independently prevent and reduce risks, and the remedial measures for you in accordance with the requirements of laws and regulations. We will inform you by SMS, phone, push notification and other reasonable channels. If it is difficult to tell one by one, we will take a reasonable and effective way to publish announcements. At the same time, we will also report the disposal of personal information security incidents according to the requirements of the regulatory authorities.
four 、 Prevention of account security risks
When using Taobao Alliance platform services, if you inevitably need to disclose your personal information to the counterparty or potential counterparty, or you choose to establish communication, exchange information or analyze content with a third party through the services of us or our affiliated companies, please properly protect your personal information and only provide it to others when necessary, Don't trust to trade through other trading tools to avoid information theft or even telecom network fraud.
If you are worried about the disclosure of your personal information, especially your account or password, please contact Ali Mama customer service immediately so that we can take corresponding measures according to your application.
5、 Protection of minors
The products and services of Taobao Alliance platform are mainly for adults. Without the consent of parents or guardians, minors are not allowed to create their own user accounts 。 If you are a minor, we suggest that you ask your parents or guardians to read this privacy policy carefully, and use our services or provide information to us with the consent of your parents or guardians 。
In the case of collecting personal information of minors by using our products or services with the consent of parents or guardians, we will only use, share, transfer or disclose this information when laws and regulations permit, parents or guardians explicitly agree or it is necessary to protect minors.
6、 Policy update
In order to bring you a better product and service experience, we continue to strive to improve our products, services and technologies. When new services and business processes change, we may update our privacy policy to inform you of specific changes. However, without your explicit consent, we will not limit your rights under this policy. We will be on the special page（ Please click ）Publish any changes to the privacy policy on.
For major changes, we will also provide more significant notices (including our solicitation of opinions, announcement notices and even pop-up tips to you through Taobao Alliance platform publicity or on site letters).
Major changes referred to in this policy include but are not limited to:
one Our service model has undergone significant changes. For example, the purpose of processing personal information, the type of personal information processed, and the use mode of personal information;
two Significant changes have taken place in our control. For example, changes in information controllers caused by mergers and acquisitions;
three . The main objects of personal information sharing, transfer or public disclosure have changed;
four . Your right to participate in personal information processing and the way you exercise it have changed significantly;
five . Our department responsible for handling personal information security, contact information and complaint channels have changed;
six The personal information security impact assessment report indicates that there are high risks.
We will also put the old version of this policy on the special page of Taobao Alliance（ Please click ）Archive for your reference.
7、 Contact us
You can contact us in the following ways, and we will reply to your request within 15 days:
one . If you have any questions, comments or suggestions on the content of this policy, you can contact us through Ali Mama's customer service center;
two We have also set up a special department for personal information protection. If you find that personal information may be leaked, you can pipwg@service.alibaba.com Contact us, office address: Legal Service Desk, Floor 1, Building 4, No. 969, Wenyi West Road, Yuhang District, Hangzhou City. Please note that we may not respond to questions unrelated to this policy or your personal information rights.
If you are not satisfied with our reply, especially if you think our personal information processing has damaged your legitimate rights and interests, You can also seek solutions by filing a lawsuit to the competent court in the defendant's domicile 。