Legal statement and privacy policy

 

Last updated: November 26, 2018

 

Presentment clause

Your trust is very important to us. We know the importance of personal information to you. We will take corresponding security protection measures according to the requirements of laws and regulations, and try our best to protect your personal information safe and controllable. In view of this, Alibaba mom big data marketing platform service provider (or "we") formulates this legal statement and privacy policy (hereinafter referred to as "this policy / this Privacy Policy") and reminds you:

This policy is applicable to Ali mom's big data marketing platform products or services. If the products or services provided by Alibaba mom's big data marketing platform are used in the products or services of our affiliated companies (see the definition section for details), but there is no independent legal statement and privacy policy, this policy is also applicable to such products or services.

It should be noted that, This policy does not apply to services provided to you by other third parties, nor to products or services that have separate legal statements and privacy policies set up in the Alibaba mom big data marketing platform.

Before using the products or services of Alibaba mom's big data marketing platform, please read and thoroughly understand this policy, and use the relevant products or services after confirming full understanding and consent. Once you start using Alima All products or services of big data marketing platform mean that you have fully understood and agreed to this policy If you have any questions, opinions or suggestions on the content of this policy, you can call Alima's customer service( Please click )Contact us.

 

Part one definition

Ali mom big data marketing platform: It refers to the websites and corresponding clients of products or services (marketing platform and media cooperation) listed in alimama website (Domain Name: alimama. Com), including but not limited to alimama.com, tanx.com, taobao.com secondary domain name of Taobao (Domain Name: Taobao. Com), etc.

Alibaba mom marketing service provider: It refers to the providers of various products or services of Alibaba mom big data marketing platform, which shall be subject to the user agreement of corresponding products or services.

Affiliated companies: It refers to the affiliated company of Alibaba mom big data marketing platform service provider disclosed in the latest annual report of Alibaba Group Holding Limited Please click

personal information: It refers to all kinds of information recorded by electronic or other means that can identify the identity of a specific natural person or reflect the activities of a specific natural person, either alone or in combination with other information.

Personal information sensitive: Including the track of account number, personal identification number and personal information of children under 14 years old.

Personal information deletion: It refers to the behavior of removing personal information from the system involved in the realization of daily business functions, so that it can not be retrieved and accessed.

 

Part two Legal statement

Ownership of rights

Unless we state otherwise, All rights (including copyright, trademark right, exclusive right, trade secret and other related rights) of all products, technologies, software, programs, data and other information (including text, icon, picture, photo, audio, video, chart, color combination, layout design, etc.) in Ali mom's big data marketing platform shall be provided by Alibaba mom's big data marketing platform Donors and / Or its affiliated companies. Without access to Alibaba mom's big data marketing platform service provider and / With the permission of its affiliated companies, no one is allowed to use any content in Alibaba mom's big data marketing platform without authorization, including monitoring, copying, spreading, displaying, mirroring, uploading, downloading, etc. through programs or devices such as robots and spiders.

The words and / or logos such as "alimama", "alimama" and other logos, emblems, product and service names of Ali mom's big data marketing platform are trademarks of Alibaba mom's big data marketing platform service provider and / or its affiliated companies in China and other countries. If you need to publicize, display, etc., you must Obtain prior written authorization from Alibaba mom big data marketing platform service provider and / or its affiliated companies.

 

Limitation of liability

In view of the fact that the information release service provided by Alibaba mom's big data marketing platform belongs to the nature of electronic bulletin board (BBS), the information (including but not limited to store name, company name, and Contact person and contact information, product description and description, relevant pictures, videos, etc.) shall be provided and uploaded by the user himself, and the user shall bear corresponding legal liability for the information provided and uploaded. If the service provider of Alibaba mom's big data marketing platform has other agreements, it will be clarified with you in relevant agreements or other legal texts.

For the purpose of transmitting more information, the works (including forum content) reproduced by Alima's big data marketing platform do not mean that we agree with its views or have confirmed the authenticity of its contents.

 

Intellectual property protection

We respect intellectual property rights and oppose and combat violations of intellectual property rights. If the intellectual property right holder thinks that the contents of Alibaba mom's big data marketing platform (including but not limited to the information released by users of Alibaba mom's big data marketing platform) infringe on their legitimate rights and interests, they can use Alibaba's intellectual property protection platform( Please click )For complaints, we will deal with them in time according to the corresponding laws and regulations and platform rules after receiving the qualified notice of intellectual property rights holders.

 

Part three Privacy policy

This privacy policy section will help you understand the following:

1. How do we collect and use your personal information

2. How do we use cookies and similar technologies

3. How can we share, transfer and publicly disclose your personal information

4. How do we protect your personal information

5. How do you manage your personal information

6. How do we process personal information about minors

7. How is your personal information transferred globally

8. How to update this privacy policy

9. How to contact us

 

1、 How do we collect and use your information

We will collect and use your personal information for the following purposes as stated in this policy:

(1) Show and push goods or services for you

We will provide you with information, such as location, search, and service, and provide information based on your location, location, and service.

(2) Offering you products or services

1. Information you provided to us

Taobao can provide you with an account through Taobao platform. You may need to provide a contact email address, telephone number, Alipay account number and choose the payment method. If we entrust a third party to provide services to you, we will share the necessary information to the third party with your consent. If you refuse to provide such information, we will not be able to provide relevant products or services.

2. The information we collect during your use of the product or service

In order to provide you with page display and search results that are more suitable for your needs, understand product adaptability, and identify abnormal account status, we will collect information about the products or services you use and how you use them, and correlate these information

Device information: we will receive and record the information about the device you use (such as the device model, operating system version, device settings, unique device identifier and other software and hardware feature information), equipment location information (such as IP address, GPS location and Wi Fi that can provide relevant information) according to the specific permissions you granted in the software installation and use Access point, Bluetooth, base station and other sensor information).

Log information: when you use the products or services in Alibaba mom's big data marketing platform, we will automatically collect your detailed usage of our products or services and save them as relevant network logs. For example, your search query content, IP address, browser type, telecom operator, language used, date and time of visit, and page records you visited.

Please note that individual device information, log information, etc. are information that cannot identify a specific natural person. If we combine this kind of non personal information with other information to identify a specific natural person, or use it in combination with personal information, during the period of combined use, such non personal information will be regarded as personal information. Unless authorized by you or otherwise provided by laws and regulations, such personal information will be anonymous and de identified.

Keep a record of your contact information or contact us when you may have a problem and / or contact us to help you with the result of the call or other contact.

3. We collect your personal information through indirect access

In order to provide you with better, better and more personalized services, or jointly provide services for you, or for the purpose of preventing Internet fraud, our affiliated companies and partners will share your personal information with us in accordance with legal provisions or agreements with you or with your consent.

(3) Security for you

Please note that in order to ensure the authenticity of your identity and provide better security for you, you can provide us with ID card, officer's license, passport, driver's license, social security card, residence permit and other personal information, biometric information such as facial features, sesame credit and other personal sensitive information to complete real name authentication.

In order to improve the security of services provided by us, our affiliated companies and partners, ensure the security of operating environment, protect the personal and property safety of you or other users or the public from infringement, better prevent phishing websites, fraud, network vulnerabilities, computer viruses, network attacks, network intrusion and other security risks, and more accurately identify violations of laws and regulations or Alima About the relevant agreement rules of the big data marketing platform, We may use or integrate your member information, transaction information, equipment information, relevant network logs, as well as the information authorized by you or shared according to law by our affiliated companies and partners to comprehensively judge your account number And transaction risk, identity verification, detection and prevention of security incidents, and take necessary record, audit, analysis and disposal measures according to law.

(4) Other uses

We may conduct demarcated research, statistical analysis and prediction on the collected information to improve the content and layout of Ali mom's big data marketing platform, provide product or service support for business decision-making, and improve our products and services, such as machine learning or model algorithm training using anonymous data.

We will seek your prior consent to use the information for other purposes not specified in this policy or to use the information collected for a specific purpose.

(5) Exceptions to authorization

According to relevant laws and regulations, your authorization and consent are not required to collect your personal information in the following situations:

1. Related to national security and national defense security;

2. Related to public safety, public health and major public interests;

3. Related to criminal investigation, prosecution, trial and execution of judgments;

4. In order to protect the life, property and other major legitimate rights and interests of personal information subject or other individuals, but it is difficult to obtain your consent;

5. The personal information collected is disclosed to the public by yourself;

6. Collecting personal information from legally disclosed information, such as legal news reports, government information disclosure, etc;

7. It is necessary to sign the contract according to your requirements;

8. It is necessary to maintain the safe and stable operation of the products or services provided, such as discovering and handling the faults of the products or services;

9. Necessary news reports;

10. When the research results are based on the academic research results provided by the external academic institutions or the necessary processing of the research results in the public interest;

11. Other circumstances stipulated by laws and regulations.

If we stop operating Alibaba mom big data marketing platform products or services, we will stop collecting your personal information in a timely manner. We will notify you of the suspension in the form of one by one delivery or announcement, and we will delete or anonymously process the personal information we hold according to the requirements of applicable laws and regulations.

 

2、 How do we use cookies and similar technologies

(1) Cookie

To ensure that the website is functioning properly, to provide you with an easier access experience, and to recommend content that you may be interested in, we store cookies, flash cookies or other local storage provided by browsers or associated applications that usually contain identifiers, site names, and some numbers and characters (collectively referred to as "cookies") on your computer or mobile device. With cookies, websites can store data such as your preferences or items in the shopping cart.

If your browser or browser add-on services allow, you can modify the acceptance of cookies or reject our cookies. For more information, see about cookies. However, if you do, it may affect your safe access to our website in some cases, and you may need to change user settings every time you visit our website.

(2) Cookie like technology

In addition to cookies, we will also use website beacons, pixel tags, Etag and other similar technologies on the website.

For example, the email we send you may contain an address link to the content of our website. If you click on the link, we will track the click to help us understand your product or service preference, so that we can actively improve the customer service experience. Website beacon is usually a transparent image embedded in a website or email. With the help of pixel tags in e-mail, we can know whether the e-mail is opened or not. If you do not want your activities to be tracked in this way, you can unsubscribe from our mailing list at any time.

Etag (entity tag) is the HTTP protocol header transmitted behind the Internet browser and Internet server, which can replace cookie. Etag can help us avoid unnecessary server load, improve service efficiency, and save resources and energy. At the same time, we may record your identity through Etag, so that we can have a deeper understanding and improvement of our products or services. Most browsers provide users with the function of clearing the browser cache data. You can clear the corresponding data in the browser settings function. However, please note that if Etag is disabled, you may not be able to enjoy the best product or service experience.


3、 How can we share, transfer and publicly disclose your personal information

(1) Share

   We will not share your personal information with companies, organizations and individuals other than Alibaba mom's big data marketing platform service provider, except for the following situations:

1. Share with explicit consent: with your explicit consent, we will share your personal information with others.

2. According to the legal requirements of our legal or administrative authorities, we will solve the disputes according to our legal requirements.

3. Sharing with related companies: In order to facilitate us to provide products and services to you based on Taobao platform account, recommend information that you may be interested in, identify account anomalies, and protect the personal and property safety of our affiliated companies or other users or the public from infringement, your personal information may be shared with our affiliated companies and / or their designated service providers. Our personal information sharing policy will only be subject to your personal information sharing purpose if necessary.

four , share with authorized partners: We may entrust authorized partners to provide you with certain services or perform functions on our behalf. We will only share your information for legitimate, legitimate, necessary, specific and explicit purposes. Authorized partners can only access the information they need to perform their duties, and cannot use this information for any other purpose.

Our current authorized partners include:

(1) Authorized partner of advertising and analysis services. Unless we get your permission, we will not share your personal identity information (refers to the information that can identify you, such as your name or email address, through which you can contact or identify you) with partners who provide advertising and analysis services. We will provide these partners with information about their advertising coverage and effectiveness, not your personally identifiable information, or we will aggregate this information so that it will not identify you personally. Such partners may combine the above information with other data legally available to them for advertising or decision-making advice.

(2) Suppliers, service providers and other partners. We send information to vendors, service providers, and other partners that support our business by providing technical infrastructure services, analyzing how our services are used, measuring the effectiveness of advertising and services, providing customer service, facilitating payment, or conducting academic research and research.

In accordance with our company's privacy policy, the right to share personal information, as well as any other measures related to the company's privacy protection, will be strictly explained.

(2) Assignment

We will not transfer your personal information to any company, organization or individual except:

1. Transfer with explicit consent: after obtaining your explicit consent, we will transfer your personal information to other parties;

2. In case of merger, acquisition or bankruptcy liquidation of Alibaba mom's big data marketing platform service provider, or other cases involving merger, acquisition or bankruptcy liquidation, if personal information transfer is involved, we will require the new company or organization holding your personal information to continue to be bound by this policy; otherwise, we will require the company, organization and individual to seek authorization from you again Right to consent.

(3) Public disclosure

We will only disclose your personal information in the following circumstances:

1. With your explicit consent or based on your active choice, we may disclose your personal information publicly;

2、 If you violate the laws and regulations of Alibaba's big data platform or its related laws and regulations, you will not be infringed by the laws and regulations of Alibaba's big data platform or its related laws and regulations Disclosure of personal information about you Including the relevant violations and the measures taken by Alibaba mom's big data marketing platform for you. For example, if you promote fake goods and seriously violate the rules of Alibaba mom in marketing products or services related to big data platform, we may publicly disclose your subject information and punishment.

(4) Exception of prior authorization for sharing, transferring and public disclosure of personal information

In the following circumstances, your authorization and consent are not required to share, transfer and publicly disclose your personal information:

1. Related to national security and national defense security;

2. Related to public safety, public health and major public interests;

3. Related to criminal investigation, prosecution, trial and execution of judgments;

4. In order to protect your or other personal life, property and other major legitimate rights and interests, but it is difficult to obtain my consent;

5. Personal information that you disclose to the public by yourself;

6. Collecting personal information from legally disclosed information, such as legal news reports, government information disclosure and other channels.

According to the law, sharing and transferring personal information that has been demarcated, and ensuring that the data receiver cannot recover and cannot re identify the subject of personal information, does not belong to the external sharing, transfer and public disclosure of personal information. The storage and processing of such data will not need to notify you and obtain your consent.

 

4、 How do we protect your information

(1) We have taken reasonable and feasible security measures in line with industry standards to protect your information from unauthorized access, public disclosure, use, modification, damage or loss. For example, when exchanging data (such as credit card information) between your browser and the server, it is protected by SSL (secure socket layer) protocol encryption; at the same time, we provide HTTPS (Hyper Text Transfer Protocol over secure socket) for Ali mom's big data marketing platform We will use encryption technology to improve the security of personal information; we will use trusted protection mechanisms to prevent malicious attacks on personal information; we will deploy access control mechanisms to ensure that only authorized personnel can access personal information; and we will hold security and privacy protection training courses to strengthen the protection of employees The importance of personal information.

(2) We have an advanced data security management system focusing on data life cycle, which improves the security of the whole system from the aspects of organization construction, system design, personnel management and product technology. At present, our important information system has passed the evaluation of network security level protection and ISO27001 certification.

(3) We will take reasonable and feasible measures to avoid collecting irrelevant personal information. We will only retain your personal information for the period required to achieve the purpose stated in this policy or as required by law, unless there is a mandatory retention requirement by law.

(4) The Internet is not an absolutely safe environment, When using Alibaba mom big data marketing platform services, we strongly recommend that you do not use the communication methods not recommended by Alibaba mom big data marketing platform to send your information. You can connect and share with each other through our services. When you create communication, transaction or sharing through our services, you can choose the object of communication, transaction or sharing, as the third party who can see your transaction content, contact information, exchange information or sharing content and other related information.

If you find that your personal information, especially your account number or password, is leaked, please contact Alima's customer service immediately so that we can take corresponding measures according to your application.

Please note that the information you voluntarily share or even publicly share when using our services may involve personal information or even sensitive personal information of you or others. Please be more careful to consider whether to share or even publicly share relevant information when using our services.

We will try our best to ensure the security of any information you send to us. If our physical, technical or management protection facilities are damaged, resulting in unauthorized access, public disclosure, tampering or destruction of information, resulting in damage to your legitimate rights and interests, we will bear corresponding legal liabilities.

(5) We will update and publish the security risk, personal information security impact assessment report and other relevant contents from time to time, which you can obtain through the announcement of Alibaba mom's big data marketing platform.

(6) After an unfortunate personal information security incident occurs, we will inform you of the basic information and possible impact of the security incident, the disposal measures we have taken or will take, the suggestions that you can independently prevent and reduce the risk, and the remedial measures for you, etc. We will inform you of the relevant information by e-mail, letter, telephone, push notification and so on. When it is difficult to inform the personal information subject one by one, we will take a reasonable and effective way to release an announcement. At the same time, we will report the disposal of personal information security incidents in accordance with the requirements of regulatory authorities.

 

5、 How do you manage your information

You can access and manage your information in the following ways:

(1) Inquire about your information

You have the right to inquire about your information, except for the exceptions provided by laws and regulations. The specific query path is subject to the corresponding products or services provided by Alibaba mom's big data marketing platform.

(2) Correct or supplement your information

When you find that there is an error in the information we handle about you, you have the right to ask us to make corrections or supplements.

(3) Delete your message

You can request us to delete personal information in the following situations:

1. If we deal with personal information in violation of laws and regulations;

2. If we collect and use your personal information without your explicit consent;

3. If our handling of personal information seriously violates the agreement with you;

4、 In addition to our illegal use of your personal information, you may request to delete your personal information if the following conditions are met:

(1) You only use any product or service (Taobao alliance, Taobao guest, TaNx, etc.) in Alima's media cooperation platform, and do not use any product or service in Alima's marketing platform.

(2) You no longer use any products or services in the Alibaba mom media cooperation platform, and you actively cancel your Taobao account.

(3) There is no dispute related to your rights and obligations in the performance, debt and so on.

(4) During the period of cooperation, you will not be penalized for using any product or service by Alibaba.

If we decide to respond to your request for deletion, we will also inform the subject who obtained your personal information from us and ask them to delete it in time, unless otherwise stipulated by laws and regulations or with your independent authorization.

When you delete information from our services, we may not delete the corresponding information from the backup system immediately, but will delete it when the backup is updated.

(4) Change the scope of your authorized consent

Each business function needs some basic personal information to complete (see "part III, Article 1" of this Privacy Policy). In addition, for the collection and use of additional personal information, you can contact Alima's customer service to give or withdraw your authorization.

When you withdraw your consent, we will no longer process the corresponding personal information. However, your decision to withdraw your consent will not affect the previous processing of personal information based on your authorization.

(5) Automatic decision making of constraint information system

In some business functions, we may only make decisions based on non manual automatic decision-making mechanisms including information systems and algorithms. If these decisions significantly affect your legitimate rights and interests, you have the right to ask us to make an explanation. We will also provide a complaint method on the premise of not infringing the business secrets or other users' rights and interests of Alibaba mom's big data marketing platform and the social and public interests.

(6) Respond to your above request

For security, you may need to provide a written request or other means to prove your identity. We may ask you to verify your identity before processing your request.

We will respond within 15 days. If you are not satisfied, you can also make a complaint through Alima's customer service.

We will charge you a reasonable fee if you ask for more than one time. We may refuse requests for information that is not directly related to your identity, unprovoked duplicate information, or requests that require excessive technical means (for example, the need to develop new systems or fundamentally change existing practices), pose risks to the legitimate rights and interests of others, or are impractical.

We will not be able to respond to your request under the following circumstances:

1. Related to national security and national defense security;

2. Related to public safety, public health and major public interests;

3. Related to criminal investigation, prosecution, trial and execution of judgments;

4. There is sufficient evidence to show that the subject of personal information has subjective malice or abuse of rights;

5. Responding to your request will cause serious damage to the legitimate rights and interests of you or other individuals and organizations;

6. Involving trade secrets.

 

6、 How do we process personal information about minors

If you are a minor, we suggest that you ask your parents or guardians to read this privacy policy carefully and use our services or provide information to us with the consent of your parents or guardians.

For collecting personal information of minors by using our products or services with the consent of parents or guardians, we will only use, share, transfer or disclose such information as permitted by laws and regulations, with the explicit consent of parents or guardians or necessary for the protection of minors.

 

7、 How is your personal information transferred globally

Personal information collected and generated in the course of our operations in the people's Republic of China is stored in China, except for the following circumstances:

1. There are clear provisions in laws and regulations;

2. Obtain your explicit authorization;

3. You conduct cross-border transactions through the Internet.

This policy will provide you with sufficient protection for your privacy.

 

8、 How to update this privacy policy

Our privacy policy may change.

We will not limit your rights under this privacy policy without your explicit consent. We will inform you in advance of any change of privacy policy through Alibaba's big data marketing platform.

 

9、 How to contact us

You can contact us in the following ways and we will reply to your request within 15 days:

1. If you have any questions, opinions or suggestions on the content of this policy, you can contact us through Alima's customer service;

2. If you find that personal information may be leaked, you can use ali110( Please click )Complaints and reports;

3. We also set up a professional department for personal information protection. You can pipwg@service.alibaba.com Contact them.