one thousand six hundred and eighty-eight Description of platform algorithm principle and data processing
Explanations of Algorithms and Data Processing on 1688 Platform
In order to protect users' right to know and choose the basic principle, purpose and main operation mechanism of algorithm recommendation service according to law, users should be informed one thousand six hundred and eighty-eight Basic information of algorithm recommendation service provided by the platform, one thousand six hundred and eighty-eight Platform service provider (or short for “ We ” ）Special edition《 one thousand six hundred and eighty-eight Description of Platform Algorithm Principle and Data Processing to help users fully understand one thousand six hundred and eighty-eight In the process of platform products or services, learn how we can fully protect the legitimate rights and interests of users by providing information or services to users through the use of personalized push class, search filter class, sorting and selection class algorithm technology.
For the purposes of protecting users’ right to know the basics, purposes and operating mechanism of algorithmic recommendation services of 1688 Platform and their right of choice under laws, these Explanations of Algorithms and Data Processing on 1688 Platform (these “Explanations”) are hereby formulated by 1688 platform service providers (“we”, “us” or “our”) to help users know what algorithmic recommendation services we provide on 1688 Platform and fully understand how we provide them with information or services by algorithmic technologies, such as those for personalized push notifications, retrieval and filtering, or ranking and selection, in their use of products or services on 1688 Platform, so as to fully protect their legitimate rights and interests.
1、 Scope of application
I. Scope of Application
This instruction applies to one thousand six hundred and eighty-eight The platform provides you with various products or services in the form of website, client, applet, etc.
These Explanations shall apply to all products or services provided by 1688 Platform to you through its websites, applications, applets, etc.
2、 Description of algorithm principle
II. Explanations of Algorithms
one Personalized push algorithm
Algorithms for Personalized Push Notifications
Algorithm name Name | one thousand six hundred and eighty-eight Personalized push class algorithm Algorithms for Personalized Push Notifications of 1688 Platform |
Basic principle of algorithm Basics | To one thousand six hundred and eighty-eight The platform e-commerce users display the information of goods or services, including the user's access footprints and historical search information, and we will collect and use the information of users' access or use one thousand six hundred and eighty-eight Browse and search records when. We will combine the legally collected device information, service log information, and other information authorized by users to predict the preference characteristics of the population through the algorithm model. Based on the preference characteristics of the population one thousand six hundred and eighty-eight The application pushes commercial advertisements and other information that users may be interested in to relevant people. We will collect and use the browsing and search records of e-commerce users on 1688 Platform generated in their visit or use of 1688 Platform, in order to show them information on commodities or services, including their browsing and search histories. Combined with the legally collected device information, service log information and such other information as authorized by users, we will predict the preferences of each user group by algorithmic models, and push to each user group commercial advertisements and other information in which they may be interested through 1688 applications. |
Algorithm operation mechanism Operating Mechanism | Personalized push algorithm will predict the preference characteristics of the crowd based on the model, match the goods, services or other information that the crowd may be interested in, and sort the goods, services or other information displayed to users. We will give real-time feedback to the recommendation model according to the user's browsing behavior in the process of using the product, and constantly adjust and optimize the recommendation results. In order to meet the diverse needs of users, we will introduce diversified recommendation technologies in the sorting process, expand the recommended content, and avoid excessive concentration of the same type of content. The algorithms for personalized push notifications will, based on models, predict the preferences of each user group, match with them the commodities, services or other information in which they may be interested, and rank the commodities, services or other information to be displayed to them. We will keep optimizing the recommendation results based on the real-time feedback of browsing behavior of users to the recommendation models in their use of products. In order to satisfy the diversified needs of users, we will introduce diversified recommendation technologies into the ranking process, thus expanding the scope of recommended contents, and avoiding excessive concentration of the same type of contents. If the user does not want to see the goods or services we recommend to the user on the home page or on the order page, the user can select to block the category of similar goods or goods or services according to the prompt in the pop-up window after long pressing the picture of the recommended goods or services; If the user wants to manage the personalized content we push to the user, the user can “ my - set up - Privacy - Recommendation management - Personalized content recommendation settings ” Set in. If a user does not want to see any commodity or service recommended by us to him/her on the homepage or order page, he/she may long press the image of such recommended commodity or service, and follow the instructions on the pop-up window to block either similar commodities or a category of commodities or services. If a user intends to manage the personalized contents pushed by us to him/her, he/she may do so through “My - Settings - Privacy - Recommendation Management - Settings of Personalized Recommendations.” |
Algorithm application scenarios Application Scenarios | one thousand six hundred and eighty-eight Platform (Alibaba（ one thousand six hundred and eighty-eight ） APP 、 one thousand six hundred and eighty-eight industrial products APP 、 one thousand six hundred and eighty-eight Website) Display of goods or service information such as home page payment completion page Homepage, successful payment page and other pages of 1688 Platform (including 1688 application, 1688 industry application and 1688.com) |
Purpose and intention of algorithm Purpose | Show users information about goods or services To display information on commodities or services to users |
Filing No Filing No. | Network information computing 330108445385802220019 number Wang Xin Suan Bei No. 330108445385802220019 |
two Content security algorithm
Algorithms for Content Safety
Algorithm name Name | one thousand six hundred and eighty-eight Content security algorithm Algorithms for Content Safety of 1688 Platform |
Basic principle of algorithm Basics | Based on the analysis of a large number of sample data, we have formed a content security algorithm model one thousand six hundred and eighty-eight platform Published on Text, picture, audio, video To identify and dispose of such information content as obscenity, pornography, gambling, violence, terrorism, instigation of crime, fraud, falsehood, insult, slander, intimidation, feudal superstition and other information in violation of relevant laws and regulations, as well as the release and dissemination of information that may infringe on the privacy, intellectual property and other legitimate rights and interests of others. We have created algorithmic models for content safety based on the analysis of a large size of sample data, to identify and handle the texts, images, audios, videos and other information that are published on 1688 Platform in accordance with laws, in order to prevent the publishing and spread of information on, amongst others, obscenity, pornography, gambling, violence, terror, instigation of crime, fraud, falsehood, insult, defamation, intimidation and feudal superstition that is in violation of applicable laws and regulations, and information that may infringe upon the privacy, intellectual property rights or other legitimate rights and interests of others. |
Algorithm operation mechanism Operating Mechanism | The operation process of content security algorithm includes data source access, algorithm identification, review, disposal decision, etc. We are right one thousand six hundred and eighty-eight platform Text, pictures, audio, video and other information are added to identify security risks through risk classification models such as deep learning, knowledge map reasoning, time series model and fusion model to form different risk confidence levels. For information with high confidence, the algorithm will directly complete the audit, and for information with low confidence, manual audit will be introduced, Finally, complete the disposal decision of illegal information. The operating process of the algorithms for content safety includes, amongst others, data source access, algorithmic identification, review and decision-making. We identify safety risks in texts, images, audios, videos and other information on 1688 Platform through risk classification models, such as deep learning, knowledge graph inference, time series model and integration model, so as to classify such information into different levels of risk confidence. Information with a high confidence level will be reviewed by algorithms directly, while that with a low confidence level will be subject to manual review, following which a final decision will be made in respect of non-compliant information. |
Algorithm application scenarios Application Scenarios | Alibaba（ one thousand six hundred and eighty-eight ） APP and one thousand six hundred and eighty-eight All scenes related to the release of goods, evaluations, Q&A, forums and other information on the website All scenarios relating to the publishing of information on 1688 application and 1688.com, such as commodities, comments, Q&A and forums one thousand six hundred and eighty-eight industrial products APP All scenarios related to the release of goods, evaluations, Q&A and other information on All scenarios relating to the publishing of information on 1688 industry application , such as commodities, comments and Q&A |
Purpose and intention of algorithm Purpose | Timely discover and handle information content that violates laws, administrative regulations or social morality, public order and good customs. To promptly identify and handle information that is in violation of laws, administrative regulations, social morality, public order or social customs |
Filing No Filing No. | Network information computing 330108445385805220017 number Wang Xin Suan Bei No. 330108445385805220017 |
three , retrieval algorithms
Algorithms for Retrieval
Algorithm name Name | one thousand six hundred and eighty-eight Search class algorithm Algorithms for Retrieval of 1688 Platform |
Basic principle of algorithm Basics | To one thousand six hundred and eighty-eight platform The user displays the goods or services information that is more consistent with the retrieval intention. The retrieval algorithm will use the algorithm model to predict and match the relevant goods or services information that may be of interest to the user for the search term input, and finally complete the display of the retrieval results. To provide the users of 1688 Platform with information on commodities or services that better meet their purposes of retrieval, we use algorithmic models to predict and match information on commodities or services in which the users may be interested, based on the keywords input by them, and display the final results of retrieval. |
Algorithm operation mechanism Operating Mechanism | After the search term entered by the user, we will use the inverted index of text matching and the vector matching recall algorithm based on neural network, according to the characteristics of search keywords, product characteristics, and the user's one thousand six hundred and eighty-eight Recall goods and services, and ensure that the product results displayed on the results page are related to the keywords searched in combination with the relevance model. At the same time, in order to meet the diverse needs of users, we will introduce a diversity dispersion mechanism in the sorting process, expand the content displayed, and avoid excessive concentration of the same type of content. After a user inputs a keyword, we will use the inverted indexing based on text matching and the vector fitting & matching algorithm based on neural network to match commodities and services based on, amongst others, the characteristics of keyword, characteristics of commodities and user behavior, and will guarantee that the commodities displayed as results on the result pages will be relevant to the keyword based on relevance models. In addition, in order to satisfy the diversified needs of users, we will introduce a mechanism of shuffling into the ranking process, thus expanding the scope of displayed contents, and avoiding excessive concentration of the same type of contents. When users use the website search service provided by us, they need to view the ranking that is not specific to their personal characteristics. You can click on the search results page “ screen ” , select “ sales volume ”“ Price ”“ Universal sorting ” Make settings, etc. If a user needs to view the search results in an order that is not specific to his/her personal characteristics when using the retrieval service provided by us on 1688 Platform, he/she may click “filter” on the search result page, and sort the results by choosing, amongst others, “sales volume”, “price” or “general”. |
Algorithm application scenarios Application Scenarios | one thousand six hundred and eighty-eight Platform (Alibaba（ one thousand six hundred and eighty-eight ） APP 、 one thousand six hundred and eighty-eight industrial products APP 、 one thousand six hundred and eighty-eight Website) Search of goods or services such as home page search box Retrieval of commodities or services through the search box, amongst others, on the homepage of 1688 Platform (including 1688 application, 1688 industry application and 1688.com) |
Purpose and intention of algorithm Purpose | Help users quickly find the products or information they want To help users quickly find the commodity or information they need |
Filing No Filing No. | Network information computing 330108445385804220011 number Wang Xin Suan Bei No. 330108445385804220011 |
four . Generate composite algorithms
Algorithms for Generation and Synthesis
Algorithm name Name | 1688 A Niu intelligent customer service algorithm A’niu Smart Customer Service Algorithm of 1688 Platform |
Basic principle of algorithm Basics | 1688 The platform uses natural language processing technology to locate the knowledge required by users according to the user consultation content and in combination with the customer service knowledge base of Annu Intelligent, and provides corresponding solutions case ; After the user obtains the solution, use the statistical analysis of the historical consultation data to predict Evaluate the problems that may be asked in the next stage to help users solve problems more quickly and conveniently. According to the inquiries from users, 1688 Platform will locate the knowledge required by users, and provide corresponding solutions using natural language processing technologies and A’niu smart customer services repository. Afterwards, 1688 Platform will conduct statistical analysis of the historical inquiry data of users to predict their future possible inquiries, so as to help them solve problems more quickly and conveniently. |
Algorithm operation mechanism Operating Mechanism | The user consulted through customer service, and the content of the consultation was de identified Processing. If the user's identity cannot be recognized, one thousand six hundred and eighty-eight The platform takes the problem as the dimension Line sampling is used to train intelligent customer service algorithm model and continuously improve user experience. During the user's acceptance of intelligent customer service, we will give the user a significant prompt Continuously improve the service quality of customer service in terms of the use of intelligent customer service. Inquiries from users will be de-identified and sampled by 1688 Platform for training the smart customer service algorithm models, in order to continuously improve user experience. When users use the smart customer service, we will give them prominent prompts, and based on their use of such service, we will continuously improve the smart customer service quality. |
Algorithm application scenarios Application Scenarios | 1688APP 、 one thousand six hundred and eighty-eight industrial products APP 、 1688PC A Niu intelligent customer service on the page A’niu smart customer service in 1688 application and 1688 industry application and on 1688.com |
Purpose and intention of algorithm Purpose | Respond to user inquiries more efficiently and quickly than manual customer service To respond to user inquiries more efficiently and conveniently |
Filing No Filing No. | Network information computing 330108445385801230017 number Wang Xin Suan Bei No. 330108445385801230017 |