How to Create an Amazon Seller Account?

By Adam Wood
Updated on January 5, 2024

The best way to create an Amazon seller account and get approved is to have all the relevant documents (financial , personal , etc . ) ready before applying for a Seller Central account with the global e-commerce giant.

Many sellers get stuck trying to provide the proper documents, rectify errors, or get bans removed by Amazon. Luckily, you don’t have to suffer the same fate.

I’ve included a step-by-step guide to creating a new Amazon seller account, the documents you need, and common mistakes to avoid when creating an account.

Key Takeaways

To create an Amazon seller account, you must reside in an Amazon-supported country or have a business registered.
You must provide your name and details exactly how they appear on verification documents.
There are Amazon seller tools to help newbie sellers boost their businesses and make a profit.

Requirements to Create an Amazon Seller Account

Contrary to popular belief, Amazon’s requirements to successfully create an Amazon account aren’t complicated.

Let’s discuss everything required for a new Amazon seller account. I recommend that you get them all ready beforehand to simplify the process.

An Amazon-accepted entity : You must be a resident of an Amazon-accepted country or have a business officially registered in one. Here’s a list of Amazon US marketplace-supported countries , for example.
Primary contact details : You’ll be asked to provide the ID or driver’s license of a primary contact person that Amazon can reach about the account. The primary contact can be you or anybody else. They don’t have to be in the same country as the business.
Business verification documents : Depending on the business type, you’ll be asked to send verification documents, such as a certificate of incorporation.
Business address and phone number : The business address must match the business location.
Business bank account : Unless you run an individual business, you’ll provide business bank details for payment from Amazon. It also has to match the business location.

Amazon Seller Individual vs. Professional Account? (Pros and Cons)

New sellers on Amazon can choose to create an individual or a professional Amazon seller account. Here are reasons why you may choose one over the other:

Features and Benefits	Individual	Professional
Price	$0.99 per item sold (+additional selling fees)	$39.99 per month (+additional selling fees)
Add new products to the Amazon catalog	Available	Available
Grow your business with Fulfillment by Amazon	Available	Available
Apply to sell in additional categories	Not available	Available
Access brand owner tools like A+ Content and Stores	Not available	Available
Save time creating listings in bulk	Not available	Available
Manage inventory with feeds, spreadsheets, and reports	Not available	Available
Qualify for top placement on product detail pages	Not available	Available
Increase selling efficiency with API integration	Not available	Available
Set your shipping fees for non-media products	Not available	Available
Attract shoppers with on-site advertising tools	Not available	Available
Run promotions including free shipping	Not available	Available
Add multiple users to your account	Not available	Available

5 Major Steps to Create an Amazon Seller Account

You’ve got to be very careful when creating a new Amazon seller account to avoid getting stuck in the hell of waiting forever to get verified.

Here are the 5 major stages to create an Amazon seller account hassle-free.

Stage #1: Sign Up

Visit the Amazon Seller sign-up page .
Click “ Sign up .”

Click “ Create your Amazon account .”

Fill out the form. Enter your first and last names, email, and create a new password.

Enter the OTP sent to your email address, and click “ Create your Amazon account .”

You’ll be redirected to the official page.

Stage #2: Provide Business Information

Provide where your business is located. Note that this may be different from your country of residence.

Choose your business type
Then, click “ Agree and continue .”

If you selected “ None , I am an individual ,” you’ll be prompted to enter your full name. Enter your name exactly as it appears on your official ID.

If you select any other business type, you’ll be prompted to enter the Business Name. Again, it has to appear exactly as it does on verification documents. If you can, copy and paste, and don’t format.

Next, click “ Agree and continue .”
If your business is registered, provide the Business Information. This usually includes the Registered business address and a phone number for verification. Ensure they match the business location.

Stage #3: Provide Primary Contact Details

Provide the primary contact’s information, also called seller info. You’re usually this person and can be located in a different country from the business.
An SMS will be sent to the provided phone number for verification. Complete other checks and click “ Next .”

Stage #4: Billing Information

Provide your business banking details. Use a business account number unless you’re opening an Individual Seller account.
Read through the requirements and click “ Continue .”

Select the account holder’s name from the already provided business names.
Choose the bank’s country. Amazon will automatically load the accepted financial institutions from that country.
Select one and input account details.

If you’re in a foreign country where Amazon can’t send payments, you can open an instant US bank account with Hyperwallet, recommended directly by Amazon. If you don’t need this, skip to step 30.

You’ll be redirected to Hyperwallet, where you’ll select “ Login with Amazon .”

Choose the bank account type you want to open. It should match the business type you selected on Amazon.

Enter your personal information and home address. Again, stick to providing accurate information as much as possible.

Select security questions, accept the legal agreements, and click “ Continue .”

Add the transfer method that Hyperwallet will use to send your Amazon funds to your local bank account. The options vary depending on your location.

Once you’ve chosen a method, click “ Continue .”

Fill in your local account details to set it all up.
Your new Hyperwallet account is instantly created. Click “ Download ” to get the bank statement you’ll upload to Amazon for verification. Also, copy the account details.

Back at Amazon, select your financial institution and enter the required information. If you created a Hyperwallet account, copy and paste in your Hyperwallet details.

Depending on the bank, Amazon may verify the bank account immediately or tell you to continue till the end of the process.

Provide a valid debit or credit card that Amazon will charge for fees. When you’re done, click “ Next .”

Stage #5: Create Store & Upload Documents

Create a store name. This can’t be changed , so make sure it’s something you’re sure of. If you’re planning on building a personal brand, use the name of the brand.
Finally, upload the required documents. It’s better to upload PDF scans of documents as they’re usually clearer than images. Plus, scans allow you to send the front and back of documents in single files.
Finally, wait to hear from Amazon.

Mistakes to Avoid When Opening an Amazon Seller Account

Many sellers make errors that lead to Amazon denying their Seller account application.

Here are common mistakes to avoid to speed up setting up your Seller Central account.

Don’t open an account with an unacceptable Amazon entity : Ensure you’re a resident of an Amazon-accepted country or your business is registered in one.
Don’t submit documents with mismatching details : Once the names you entered in the forms and those on the records don’t match, the Amazon team will automatically reject your application. Copy and paste in details, if possible, to avoid errors.
Ensure the bank account you include is acceptable : The business bank account you provide for your Amazon account must be located in the same country your business is in.
Upload clear documents that show the required details : Don’t upload blurry or cropped pictures that don’t clearly show names, registration numbers, and dates.
Don’t use Gmail accounts when signing up : While it’s not an explicit policy, Amazon generally frowns upon using Gmail accounts to create Amazon seller accounts. It’s better to use a business email account.
Don’t use unacceptable addresses : As with the bank details, business addresses should be in the country where they were registered.

Common Reasons Why a New Amazon Seller Account May Get Banned

Sometimes, new Amazon seller accounts get banned after they’re created.

Here are some reasons why:

Multiple Amazon Accounts

Each individual is allowed to have only one Amazon seller account.

However, operating multiple accounts is permissible if each account is associated with a separate business entity.

Buying or Soliciting Amazon Reviews

Sellers can’t purchase positive reviews or offer discounts in exchange for reviews.

Such actions lead to the outright bans of Amazon seller accounts.

Consistently Canceling Orders

As a new seller, it can be quite challenging to manage your inventory to avoid losing money. However, you should keep your products stocked as much as possible because frequently canceling orders may get your account banned or suspended.

Frequently Changing Bank Account Information

If you often change your bank information, Amazon may begin to suspect your account for illegality. Therefore, refrain from changing billing details too often.

Do New Amazon Sellers Need Any Software?

Amazon tools help new sellers quickly learn their way through the market while making a profit soon after setting up an account. Here are the best 2 tools for new Amazon sellers:

Helium 10

Helium 10 offers an all-in-one software that helps Amazon sellers find unique products and supercharge their Amazon business.

With Helium 10’s Chrome extension , for example, Amazon sellers can quickly discover potential Amazon bestsellers, track how competitor products perform, find product suppliers, and estimate profit.

New users can try Helium 10’s free tools or get a full subscription for 20% off the first three months.

Jungle Scout

Jungle Scout is another all-in-one Amazon seller software that provides easy product research, keyword research, and supplier research. It also offers tools like an easy-to-use Chrome extension, profit calculator, and competitor tracking.

Frequently Asked Questions

How Long Will It Take for My Amazon Seller Account to Get Approved?

Getting your Amazon seller account approved takes anywhere from 24 hours to up to two weeks. Once you’ve submitted all the necessary details, wait patiently for the Amazon team’s reply.

Can I Upgrade From an Individual to a Professional Amazon Seller Account?

You can upgrade from an individual to a professional Amazon seller account.

You’ll have to visit the settings section of your seller account and switch to your desired plan.

What Countries Does Amazon Allow Seller Accounts From?

Amazon allows seller accounts from over 100 countries. Even if they don’t support seller accounts from your country, you can register a business in an accepted country.

Easily Set Up Your Amazon Seller Account

As long as you provide the proper documents and follow the right steps, you can create a new Amazon seller account hassle-free. After submitting the form, have some patience to allow the Amazon team to get back to you.

Once your account gets approved, dive into what the free/risk-free trials on Helium 10 and Jungle Scout hold to improve your account’s success.

Try Helium 10 Risk-FREE!

Create a Thriving Business on Amazon with Helium 10. Start, run, and grow your business with all the tools, training, and expertise you need.

Adam Wood

Adam Wood is a seasoned E-commerce Strategist and SaaS Analyst, acclaimed for empowering Amazon sellers with actionable strategies and advanced analytics insight. His expertise in leveraging technology for market success makes him a pivotal resource for both budding entrepreneurs and established online merchants. Adam's approach combines rigorous data analysis with a deep understanding of the nuances of e-commerce, positioning him as a leading authority in the Amazon FBA sphere.