What Is Helium 10 Title Density? (+ How to Maximize It)

By Adam Wood
Updated on January 26, 2024

Helium 10 title density tells you how many page-one Amazon listings have your target keyword in their title in the exact phrase form. You can find the title density through Helium 10 tools like Magnet, Cerebro, and Black Box.

The insights this Helium 10 metric provides can help you quickly find high-traffic keywords with minimal competition to rank your products quickly. That said, you want to avoid keywords with high title density .

But as cool as it sounds, title density won’t be your ultimate silver bullet for listing optimization . I’ve covered everything you need to know in this guide.

Key Takeaways

Helium 10 Title Density reveals how many page-one listings are optimized for your target keyword.
An ideal Helium 10 Title Density to target is a score of 5 or less .
You can find title density on three Helium 10 tools: Magnet , Cerebro , and Black Box .

How to Find Title Density on Helium 10?

You’ll find the Helium 10 Title Density on Cerebro, Magnet, or Black Box.

You can interpret the Title Density insights differently depending on the tool you find it in.

But first, you need to get a Helium 10 account. You can read my guide to the Helium 10 pricing and plans to find which ones give you unlimited access to tools with Title Density.

Hint:

It’s the Diamond and Platinum plans.

Let me show you how to find this metric using these different research tools.

#1 Get Title Density on Black Box

Black Box has many helpful search filters to help you uncover profitable keywords and products from scratch . Title Density is one of them, and here’s how to find it:

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Log in to your Helium 10 account .
Click “ Tools ,” then open “ Black Box .”

Switch to “ Keywords ” from “ Products .”

Set your keyword research filters as you want.
Enter your target keyword, categories, and other relevant metrics in the sections under “ ADVANCED FILTERS .”

Scroll to click “ Search .”

Wait for the search to complete, then look at the generated spreadsheet to locate the Title Density.

Note:

You can refine your search by setting a Title Density range in the Black Box filters before you begin your search.

#2 Get Title Density on Cerebro

Cerebro allows you to reverse engineer what’s already working for your competitors.

So, it’s like they’ve done the grunt work for you, and you can easily pick the most lucrative keywords to target.

Here’s how to find keywords with low Title Density to target from your competitor’s products:

Get a Helium 10 account if you don’t have one ( discounts here ).
Log in to your Helium 10 account .
Go to “ Tools ,” then click “ Cerebro .”

Enter competitor product ASINs you want to re-engineer. You can enter up to 10 ASINs for bulk analyses.

Then, click “ Get Keywords .” Wait for the keywords page to load.
Set your preferred minimum and maximum values under “ Title Density .” I recommend a maximum Title Density of 5 to find truly lucrative options.

Set other filters (or leave them if you want), then click “ Apply Filters .”
Scroll to the results, then click “ Customize .”
Uncheck metrics you don’t want to see for this analysis. You can uncheck most for now and leave “ Title Density ” so that it’s easily visible.

Click anywhere on the main spreadsheet to return to the results.
Find the Title Density of different keywords the products you’ve analyzed are ranking for.

#3 Get Title Density on Magnet

Magnet is a powerful brainstorming tool that uses your seed keyword to find relevant and related high-search volume keywords you might never have considered.

Luckily, you can leverage the same algorithm to find Title Density keywords related to your product. Hence, leapfrogging the competition with novel insights.

Here’s how to use Magnet to get Title Density:

Log in to your Helium 10 account .
Click “ Tools ,” then open “ Magnet .”

Choose “ Find Suggestion ” if you want the tool to brainstorm keyword ideas for you from a single seed keyword. Alternatively, select “ Analyze Keywords ” if you have a keyword list (up to 200 keywords) you want to scan through for Title Density quickly. I’ll choose “ Find Suggestion ” for this demo.

Enter a base keyword, then click “ Get Keywords .”

Open the “ Filters ” menu, then enter your preferred value under “ Title Density .” I recommend anything less than 5 to find truly profitable options.

Set any other filter(s) you want, then click “ Apply Filters .”
Scroll to the search results and click “ Customize .”

Deselect metrics you don’t need, but keep “ Title Density ” checked so you can see the scores.
Click anywhere on the spreadsheet to see the Title Density scores.

What’s an Ideal Helium 10 Title Density?

The ideal Helium 10 Title Density is a score of 5 and below . This means you should focus on keywords that appear five times or less in the product titles on the first page.

This gives you a fantastic opportunity to rank highly for the keyword and drive more traffic to your listing since only about half of the sellers on the first page have optimized for the keyword you’re targeting.

Conversely, a popular keyword with a high title density means many competitors already use it in their titles. You’ll find it challenging for your product to rank highly for that keyword.

Should You Focus Solely on Helium 10 Title Density?

While Helium 10’s title density metric is helpful, it’s not the only metric you should consider .

For example, optimizing a keyword with about ten monthly searches doesn’t make sense just because it has a keyword density of less than 5. In this case, you’ll be competing with any other listing just for ten potential clicks in a month, and that’s a lot of wasted potential for your listing.

Instead, look for high-traffic keywords with relatively low Title Density .

In the same vein, you should improve the quality of your listing to increase conversions .

You can do this via the Helium 10 Scribbles . Otherwise, your poor copy may cause buyers to leave your product page even after clicking through.

Leverage Title Density in Helium 10 Effectively

As an Amazon seller, using title density to find low-competition keywords for page-one rankings can be a game changer. It’s a proven strategy to help you uncover valuable insights, unlock new opportunities, and boost sales.

Sign up for Helium 10 today ( get discounts here ) to uncover the many hidden ranking gems you could get via the Title Density. Luckily, that’s not all. Explore our Helium 10 Review guide to see everything else you can gain for your business using this tool.

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Adam Wood

Adam Wood is a seasoned E-commerce Strategist and SaaS Analyst, acclaimed for empowering Amazon sellers with actionable strategies and advanced analytics insight. His expertise in leveraging technology for market success makes him a pivotal resource for both budding entrepreneurs and established online merchants. Adam's approach combines rigorous data analysis with a deep understanding of the nuances of e-commerce, positioning him as a leading authority in the Amazon FBA sphere.