On the way to explore the village, the team took a group photo with the cadres of Wumiao Township of Qianshan at the Love Pavilion of Chengchong Village. Photograph provided by respondents

In the spring of April, Guo Chun and Xiang Long visited four villages, including Heping Village, Huangpu Town, Qianshan City, Anhui Province, for half a month. During the Qingming Festival and the Grain Rain Festival, they introduced the seasonal agricultural products such as Huangpu white tea, Fengshou village potherb mustard in the camera.

One is a simple and ignorant college student, and the other is a village secretary with experience and ideas. From December 2023, Guo Chun, 20 years old, and Xiang Long, 36 years old, a pair of "contrasts", visited 22 characteristic villages in Anqing Qianshan City, Anhui Province, their hometown, by using the "Hi Qianshan" account. For more than three months, they have gained the favor of netizens in their hometown with their unique personal charm and humorous video style. With their help, the previously unknown specialties in the village increased sales, and rural cultural tourism was promoted. Netizens affectionately call them "Xiaoguoba" and "Laoxiang", urging them to make more progress every day.

"Xiaoguoba Come to Our Village", "I'm a fan of Xiaoguoba"... In the comment area of each "Village Exploration" video, Guo Chun is the focus of netizens. It is understood that Guo Chun is a junior majoring in e-commerce in the School of Economics and Management of Anqing Normal University. As early as the summer internship in 2023, Guo Chun participated in the shooting of short videos of helping farmers in his hometown. "I see that there are many specialties in the village that are not selling well. I want to use my professional expertise to promote my hometown with the help of the Internet." Guo Chun said that she had two months of internship experience in a dithering number operation team, which has accumulated experience for her to participate in the "village exploration" video shooting.

On the eve of last winter vacation, Guo Chun was invited to join the "Hi Buried Hill" team to shoot the "Village Exploration" video. When she returned to her hometown with enthusiasm, she was dumbfounded when she first filmed. "I didn't expect that my partner would be a village cadre, and suddenly became stage fright." Guo Chun recalled that because many of her lines were "playing tricks" on popular online words, she didn't dare to say anything to the village secretary who looked serious.

Guo Chun's partner Xiang Long is the first secretary of Qianshan Economic Development Zone in Chashui Village. In the video of exploring the village, he was arranged as a "slick" and funny character by the editor and director. In reality, he is very professional and kind. When he saw Guo Chun filming, he was nervous. He constantly comforted Guo Chun: "I am an ordinary villager, so you can talk boldly."

"Compared with the traditional way of shooting official videos, we want to use the style of 'contrast' combination and 'cold humor' to shoot a more 'grounded' video." He Ge, the director of the video team, told Guo Chun that you only need to act with your true colors and show your innocent and lovely side.

With the encouragement of the shooting team members, Guo Chun tried his best to adjust his state. "The key to the problem is to find the key problem, and the specific situation depends on the specific situation." In the opening video, her solemn "nonsense literature" poked many netizens' laughter. "Seeing that everyone loves the video content, I am more relaxed in the later shooting," said Guo Chun.

Dashui Village in Huangbai Town is a village rich in agricultural and sideline products. Its pillar industries include tea, edible fungi and vermicelli processing. Due to the lack of publicity, most high-quality sweet potato fans are sold in towns. "We will not use the Internet to sell, and we are afraid of unsalable sales, which leads the factory not to produce in large quantities," said Ye Yuqin, head of the Huangbai Fan Processing Park.

After the shooting team came to Dashui Village, they focused on the promotion of local famous sweet potato fans. Guo Chun and Xiang Long took live photos of eating fans in the video. Ye Zhigang, secretary of the party branch of the village, said that a week after the video of "exploring the village" was sent, several new customers came to the fan factory, and the publicity effect was immediate.

As the "village exploration" continued, it not only helped the fans of Dashui Village get rid of the sales dilemma, but also attracted netizens' attention to agricultural and sideline specialties such as morel fungus in Kunlun Village, rice frog in Advanced Village, and fructus trichosanthis in Qiuzhi Village. Xiang Long said, "According to the feedback from these villages, many new customers come to purchase after seeing the video of 'exploring the village'. This shows that every video has played a role."

In addition to promoting the sales of agricultural and sideline products in various villages, the "Hi Buried Hill" team has another "main task" - introducing rural characteristic culture and tourist attractions to attract more young people to return to their hometown for entrepreneurship. On March 12, the shooting team came to Panpu Village, Meicheng Town, introduced the village's collective economic facilities, and visited the home stay "Yuehe House" founded by Zhu Siyi, a young entrepreneur returning home.

At the scene, Xiang Long and Zhu Siyi's English picture of "raging" beside the lotus pool triggered a hot comment in the comment area. Many buried hill people who are in different places have left messages saying they want to go back to their hometown for development. "We would like to introduce more successful entrepreneurial cases, so that young people can see the rapid development of their hometown and the great potential of returning home to start businesses," said Xiang Long.

The first batch of geological and cultural villages in China, Qiuzhi Village, Longwan Village of Wanshui Shangyuan, Xiaoyi Guanzhuang, Charming Xue Jiagang... In the videos of "Hi Buried Hill" and "Exploring the Village", you can see some well-known villages, and you can also learn about unknown small mountain villages. "We plan to explore 175 villages in the whole buried hill in the future to let more people know about the buried hill," Hogg said.

Guo Chun felt that he had grown up very fast on the way of "exploring the village". "At the end of the year, when the road was closed due to heavy snow, Secretary Xiang was calm in the face of danger and asked the villagers to shovel snow collectively, which moved me very much." Guo Chun said that he not only had a certain understanding of the current situation of rural industry development, but also experienced the conscientiousness of village cadres and the enthusiasm of villagers for life.

Speaking of Guo Chun, a college student partner, Xiang Long, who has worked in the system for more than ten years, is full of praise: "He is energetic, energetic, and willing to contribute. We have to learn from her a lot." Hearing Xiang Long's praise, Guo Chun grimaced.

When talking about the impact of the "fire" on himself, Guo Chun said: "When I get busy, I often have to run back and forth in the school's buried hill on weekends, and there is no spare time." "But I have strengthened my belief in making contributions to my hometown in the future." After joking, Guo Chun said frankly.

A few days ago, Guo Chun followed the shooting team to Beijing to attend the Qianshan Investment Promotion Conference and the Agricultural Products Promotion Conference. With rich experience, Guo Chun gracefully introduced the specialties of Qianshan, such as Shiqiao tea, Tianzhu Mountain fructus trichosanthis, and "yellow mud man" fried goods. "From the land of buried hills to the heart of the motherland, what remains unchanged is the original intention, and what remains unchanged is the feelings of promoting buried hill agricultural products." At the end of the latest video, Guo Chun said with a symbolic smile.

Cheng Lu, Wang Ao, reporter of Zhongqing Daily, Zhongqing Net, Wang Haihan, Wang Lei Source: China Youth Daily

April 18, 2024 Version 04