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Pay in person - store code promotion
For merchants who pay in person, Alipay launched a digital business promotion scheme, which includes two policies: promoting merchants' coupon investment policy and store code laying policy. Different policies can obtain different rewards.
Policy introduction
For merchants who pay in person, Alipay launched a digital business promotion scheme, which includes two policies: promoting merchants' coupon investment policy and store code laying policy. Different policies can obtain different rewards.
Reward description
Applicable service provider: domestic service provider
Applicable business scope: pay business face to face, including indirect connection+direct connection
Policy validity period: 2020.11.07-2021.3.31
Method of participation: sign relevant agreements, apply for store code materials on the material management platform, search for "Alipay service provider assistant" online and offline promotion portals on Alipay, and work according to the store code promotion requirements
Reward details
1. The service provider can obtain the merchant authorization and store code laying rewards through Alipay service provider assistant promotion tool, configure merchant coupons (excluding merchant alliance coupons) for the laying merchants, and successfully register for platform activities to obtain the platform activity coupon rewards
2. Reward for laying, and store code laying rewards can be obtained for paying stores in person after effective laying;
Reward of coupon distribution for platform activities: for merchants who lay store codes, coupon distribution and register for platform activities can obtain the reward of coupon distribution registration
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Collection code - store code push
The digital operation and promotion of merchants includes four policies: the cooperation fee policy for promoting investment attraction business, the cooperation fee policy for store code laying, the cooperation fee policy for collecting money to pull new business, and the cooperation fee policy for the material laying of Huabei products. Different policies can obtain different rewards.
Policy introduction
The digital operation and promotion of merchants includes four policies: the cooperation fee policy for promoting investment attraction business, the cooperation fee policy for store code laying, the cooperation fee policy for collecting money to pull new business, and the cooperation fee policy for the material laying of Huabei products. Different policies can obtain different rewards.
Reward description
Applicable service provider: the service provider who signed the Policy Scheme for Cooperation Fee of Digital Operation and Promotion of Store Code Merchants
Applicable business scope: small, medium-sized and micro businesses (small shops at the gate, catering stores and other businesses)
Policy validity period: October 1, 2020 to December 31, 2020
Mode of participation: sign relevant agreements
Reward details
1. Policy of cooperation fee for promoting investment promotion
2. Business cooperation fee policy for store code laying
3. Policy of cooperation fee for new business of collection code
4. Policy of cooperation fee for Huabei product publicity material laying business
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Pay basic rewards in person
The service provider helps merchants access the Alipay payment solution, and after the application is approved, the service provider will obtain the corresponding rewards and official support.
Policy introduction
The service provider helps merchants access the Alipay payment solution, and the service provider will get corresponding rewards and official support after the application is passed
Reward description
Applicable service provider: domestic service provider
Applicable business scope: the whole industry
Mode of participation: sign relevant agreements
Reward details
Reward standard: Reward amount=effective transaction amount * basic cooperation fee rate (merchant signing rate - 0.2%). If the rate is lower than five thousand after deduction, the basic business cooperation fee rate is calculated as five thousand.
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Face to face fund authorization award
The service provider helps merchants access the Alipay payment solution, and after the application is approved, the service provider will obtain the corresponding rewards and official support.
Policy introduction
The service provider helps merchants access the Alipay payment solution, and the service provider will get corresponding rewards and official support after the application is passed
Reward description
Applicable service provider: domestic service provider
Applicable business scope: the whole industry
Mode of participation: sign relevant agreements
Reward details
Policy reward standard: reward amount=effective transaction amount * basic cooperation fee rate (merchant signing rate - 0.2%). If the rate is lower than five thousand after deduction, the basic business cooperation fee rate is calculated as five thousand.
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New blue ocean of catering (direct connection)
After the service provider completes the agent registration for the merchant, the merchant will get a preferential rate of 0.2%; The service provider completes the configuration of IoT devices, and obtains commission rebates based on the transactions generated on the devices.
Policy introduction
After the service provider completes the agent registration for the merchant, the merchant will get a preferential rate of 0.2%; The service provider completes the configuration of IoT devices, and obtains commission rebates based on the transactions generated on the devices.
Reward description
Applicable service provider: payment service provider
Applicable business scope: catering customers who participate in the catering new blue ocean action, sign Alipay to pay for products face to face, configure and bind IoT devices
Policy validity period: 2020.11.01-2021.10.30
Reward details
1. The service provider can obtain the business cooperation fee agreed in this scheme if it continues to provide high-quality services to customers within the validity period of this scheme and meets the agreement of this scheme.
2. Business collaboration fee standard:
For catering customers expanded by service providers, participating in the direct connection to the new blue ocean action, and configuring and binding IoT devices at the same time, the effective transaction actually paid amount occurred in the current month through the IoT devices designated by Alipay (see the attachment for the device type) × 0.15% × The coefficient (the coefficient is temporarily 1), and the business cooperation fees incurred at each customer of the service provider's cooperation are calculated independently and cumulatively.
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New Blue Ocean of Catering (Inter company)
The service provider signs up for the new blue ocean action in the catering industry on behalf of the merchant, configures IoT equipment, and returns the commission to the service provider based on the transactions generated on the equipment.
Policy introduction
The service provider signs up for the new blue ocean action in the catering industry on behalf of the merchant, and configures IoT devices. Based on the transactions generated on the devices, the commission will be returned to the service provider.
Reward description
Applicable service provider: payment service provider
Applicable business scope: catering customers who participate in the catering new blue ocean action, sign Alipay to pay for products face to face, configure and bind IoT devices
Policy validity period: 2020.11.01-2021.10.30
Reward details
1. If the service provider provides customer expansion and business cooperation services that meet Alipay's requirements according to this reward scheme, and realizes the successful connection and operation of the customer's cashier system and Alipay interface, Alipay will give the service provider a reward fee (business cooperation fee) according to the following standards.
2. Business collaboration fee standard:
The effective transaction amount of Alipay for catering customers expanded by service providers who participate in the new blue ocean action of agent acquiring and configure and bind IoT devices through the IoT devices designated by Alipay in the current month (see the attachment for the device type) × 0.2% × Coefficient (temporarily 1)
The business collaboration fees incurred at each customer of the service provider are counted independently and cumulatively.
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Scan code and order meal incentive (direct connection)
Incentive will be given to the number of small program orders and H5 page orders. The higher the number of orders, the more commission will be returned, and the incentive will be given to direct service providers.
Policy introduction
Incentive will be given to the number of small program orders and H5 page orders. The higher the number of orders, the more commission will be returned, and the incentive will be given to direct service providers.
Reward description
Applicable service provider: directly connected SaaS service provider
Applicable businesses: catering industry
Policy validity period: August 1, 2020 to March 31, 2021
Mode of participation: sign relevant agreements
Reward details
Basic reward=the cumulative number of effective meal ordering transactions of customers served by the service provider in the current month * 0.1 yuan * coefficient. For a single customer subject, the maximum reward that the service provider can obtain based on this policy is 150000 yuan/month
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Scan code and order meal incentive (consecutive)
Incentive will be given to the number of small program orders and H5 page orders. The higher the number of orders, the more commission will be returned, and incentive will be given to connected service providers.
Policy introduction
Incentive will be given to the number of small program orders and H5 page orders. The higher the number of orders, the more commission will be returned, and incentive will be given to connected service providers.
Reward description
Applicable service provider: connected SaaS service provider
Applicable businesses: catering industry
Policy validity period: August 1, 2020 to March 31, 2021
Mode of participation: sign relevant agreements
Reward details
Basic reward=the cumulative number of effective meal ordering transactions of customers served by the service provider in the current month * 0.1 yuan * coefficient. For a single customer subject, the maximum reward that the service provider can obtain based on this policy is 150000 yuan/month
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Fast cancellation - IoT cooperation fee of digital direct train (direct connection)
For direct connected merchants who participate in the fast cancellation digital express train action, configure Alipay's designated IoT device and complete the three binding of the device, the service provider will be rewarded with the cooperation fee according to the transactions generated through the device.
Policy introduction
For the direct connected merchants who participate in the fast cancellation digital express train action, configure the IoT device designated by Alipay and complete the three binding of the device, the service provider will be rewarded with the cooperation fee according to the transactions generated through the device
Reward description
Applicable service provider: payment service provider
Applicable business scope: FMCG retail
Policy validity period: 2020.10.1-2021.9.30
Way of participation: sign relevant agreements, register for the quick cancellation digital through train action, configure IoT equipment of the specified model, and complete the equipment binding
Reward details
1. The service provider can obtain the business cooperation fee agreed in this scheme if it continues to provide high-quality services to customers within the validity period of this scheme and meets the agreement of this scheme.
2. Business collaboration fee standard:
For FMCG customers expanded by service providers, participating in the direct digital direct train action, and configuring and binding IoT devices at the same time, the effective transaction actual payment amount occurred in the current month through the IoT devices designated by Alipay (see the announcement for the device type) × 0.05% × Coefficient (temporarily 1)
The business collaboration fees incurred at each customer of the service provider are counted independently and cumulatively.
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FMCG digital through train IoT cooperation fee (inter connected)
For the connected M4 merchants who participate in the fast cancelling digital express train action, configure the IoT equipment designated by Alipay and complete the three binding of the equipment, the service provider will be rewarded with the cooperation fee according to the transactions generated through the equipment.
Policy introduction
For the connected M4 merchants who participate in the fast cancellation digital through train action, configure the IoT device designated by Alipay and complete the three binding of the device, the service provider will be rewarded with the cooperation fee according to the transactions generated through the device
Reward description
Applicable service provider: payment service provider
Applicable business scope: FMCG retail
Policy validity period: 2020.10.1-2021.9.30
Way of participation: sign relevant agreements, register for the quick cancellation digital through train action, configure IoT equipment of the specified model, and complete the equipment binding
Reward details
1. If the service provider provides customer expansion and business cooperation services that meet Alipay's requirements according to this reward scheme, and realizes the successful connection and operation of the customer's cashier system and Alipay interface, Alipay will give the service provider a reward fee (business cooperation fee) according to the following standards.
2. Business collaboration fee standard:
The effective transaction amount of Alipay in the current month through the IoT equipment designated by Alipay (see the announcement for the type of equipment) for the FMCG customers expanded by the service provider who participate in the agent acquiring digital direct train action and configure and bind IoT equipment × 0.05% × Coefficient (temporarily 1)
The business collaboration fees incurred at each customer of the service provider are counted independently and cumulatively.
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FMCG - digital direct train business cooperation fee
For merchants participating in the FMCG digital through train action, the preferential acquisition rate (minimum 0.2%) for pay in person products is provided. The service provider needs to sign this scheme to obtain rewards.
Policy introduction
For merchants participating in the fast cancellation digital through train action, the preferential acquisition rate (minimum 0.2%) for pay in person products is provided. This part of merchants is not covered by the original pay in person product basic business collaboration fee reward. The service provider needs to sign this scheme to obtain the reward
Reward description
Applicable service provider: payment service provider
Applicable businesses: FMCG retailers
Policy validity period: 2020.10.1-2021.9.30
Method of participation: sign relevant agreements and complete the signing of preferential rates for products paid in person by merchants
Reward details
Reward amount=effective transaction amount * business cooperation fee rate (merchant signing rate - 0.2%). If the rate is lower than five thousand after deduction, the business cooperation fee rate will be calculated as five thousand.
Among them, if the signing rate is lower than 0.3%, and the merchants are in the designated list of Alipay, 50% of the reward amount will be cashed in the form of operating points.
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Digital Transformation (DT) Policy 2.0
Service providers can obtain rewards by configuring coupons on behalf of merchants and writing off them
Policy introduction
Service providers can obtain rewards by configuring coupons on behalf of merchants and writing them off.
Reward description
Reward target range: agent operators
Applicable merchant scope:
1. Contracted products: those who use Alipay's face-to-face payment series products or Alipay's new face-to-face fund authorization product services, have an agent acquiring merchant with a unique Alipay account (PID) or directly cooperate with Alipay. At the same time, business transactions must also be completed through face-to-face payment or new face-to-face fund authorization product services.
2. Business scope: The business category covers offline businesses in industries such as FMCG/catering/brand retail/hotels/scenic spots, and the transactions of the above businesses are included in the statistical scope of vouchers verification and cancellation awards for agency operation in this incentive scheme.
3. Reward threshold: the total number of [effective transaction orders] written off with coupons (configured by the same service provider on behalf) by the service provider in the accounting month is greater than or equal to 15.
Service provider participation mode:
1. Service providers sign digital transformation (DT) policies on Alipay service provider platform (p.alipay.com).
2. The service provider and eligible Alipay merchants shall sign the authorization relationship of "agent operation marketing" on Alipay service provider platform.
3. The service provider makes coupons on behalf of the merchants on the Alipay service provider platform. The application scope of coupons only includes direct coupons (single coupons), direct coupons (full coupons), sales coupons (single coupons), and sales coupons (full coupons) on the Alipay platform.
4. The write off reward is calculated according to the write off results of coupons prepared by service providers on behalf of merchants.
(The configuration and write off of coupon agency operation must comply with other provisions of this scheme before they can be included in the calculation range of the voucher preparation and write off reward for the service provider's agency operation. For details, see the policy: https://opendocs.alipay.com/p/repo-00a7yz )。
Reward details
Coupon write off scenario:
(1) Write off scenario rewards in the applet. See detailed reward rules after login
(2) Non applet offline write off scenario rewards, see detailed reward rules after login
Reward coefficient: At present, the reward coefficient of coupon write off is 1, and the reward coefficient may be adjusted separately. The actual adjustment is subject to the announcement.
Effective transaction: the write off deduction amount of a single coupon is ≥ 1 yuan, and the user's actual payment amount of a single order transaction is ≥ 1 yuan. The maximum number of transaction orders written off by the same user at the same merchant for a single day coupon is 5, and the orders of the same user exceeding 5 are not considered as valid transactions.
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Huabei installment business promotion reward
By recommending merchants to use Huabei installment and related marketing capabilities to improve GMV and dynamic sales of merchants, basic rewards and additional incentives of "Fengdeng Plan" can be obtained.
Policy introduction
As a characteristic consumer financial product, Huabei installment can effectively improve the order conversion rate, user customer price and user coverage of merchants. By recommending merchants to use Huabei installment products, service providers can obtain basic rewards for Huabei installment and additional incentives for "Fengdeng Plan" by improving installment trading volume and dynamic sales.
Reward description
Applicable service providers: service providers who sign the Business Promotion Cooperation Fee agreement and apply the relevant promotion policies of Huabei installment.
Applicable business scope: some industries
Participation mode: sign an agreement, meet the policy requirements and successfully apply
Reward details
1、 Huabei basic domestic service return policy by stages
Basic commission rebate=effective transaction amount of the period * commission rebate ratio of the corresponding period.
2、 Fengdeng Plan: a benefit sharing plan launched by Huabei and aimed at the vast number of ecological partners, taking the meaning of Wugufengdeng, aims to encourage service providers and merchants to combine Huabei's phased marketing ability with their own business, and fully use digital financial technology to achieve better sales, operation and development.
1. Promotion and cooperation fees of connected merchants:
(1) The "effective transaction amount of Huabei installment user interest payment" * commission rebate ratio of corresponding periods generated by Alipay 2.0 transaction in person.
(2) "Effective transaction amount of interest payment of Huabei installment merchants" * commission rebate ratio of corresponding periods generated by Alipay 2.0 transaction
2. Collection code merchant promotion cooperation fee:
Collaboration fee for installment retail merchants=number of new installment retail merchants * 10 yuan/household * monthly city coefficient (with rebate ceiling)
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Chengjin Plan
If the service provider provides technical services related to the "Chengjin Plan", it can get the commission reward paid by Alipay to the service provider.
Policy introduction
Alipay "Chengjin Plan" is an official function upgrade plan based on the payment completion page provided by Alipay
Reward description
Applicable service providers: domestic inter connected service providers, ordinary payment service providers
Applicable business scope: the whole industry
Policy validity period: 2020.08.01 - 2020.12.31
Mode of participation: sign relevant agreements
Reward details
Reward for commission return (yuan)=the promotion income of the paid page flow rate of the bonus plan. Note: The details are subject to the bill settlement amount.
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Rewards for laying of locally pushed materials
Service providers help merchants lay materials and conduct business promotion, and can obtain Alipay material laying rewards.
Policy introduction
Service providers help merchants lay materials and promote business, and can get Alipay material laying rewards
Reward description
Applicable service providers: contracted service providers in designated cities
Applicable merchants: merchants in designated cities
Policy validity period: April 1, 2020 to September 30, 2020
Mode of participation: sign relevant agreements
Reward details
Within the validity period of the policy, target merchants in designated cities will be paved with effective materials, and will receive ladder rewards according to their transactions
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Incentive plan for education and training industry
Service providers expand the access of education and training industry merchants to pay in person, and increase industry rebates on the basis of service providers' rebates policy.
Policy introduction
Service providers expand the access of education and training industry merchants to pay in person, and increase the industry commission rebates in the basic commission rebates policy of service providers, with the proportion of 0.1%.
Reward description
Applicable service provider: domestic service provider
Applicable business scope: education and training industry
Policy validity period: January 1, 2021 to December 31, 2021
Mode of participation: sign relevant agreements
Reward details
Service providers expand the access of education and training industry merchants to pay in person, and increase industry rebates in terms of basic rebates policy.
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Rewards for new trading members of hotel applet
Based on the fact that the service provider opens the Alipay hotel applet for customers, and brings new customers, the service provider will be rewarded.
Policy introduction
Based on the fact that the service provider opens the Alipay hotel applet for customers, and brings new customers, the service provider will be rewarded
Reward description
Applicable service provider: applet service provider
Applicable merchants: merchants in the hotel industry, opening Alipay hotel applet
Policy validity period: December 1, 2020 to March 31, 2021
Mode of participation: sign relevant agreements
Reward details
Monthly reward amount=the number of real name users of Alipay with valid transactions through Alipay hotel applet under the name of a single customer * 2 yuan * coefficient (the coefficient of the current policy version is 1)
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ETC applet service provider recruitment
Help high-speed issuers develop and operate small programs, undertake ETC handling and after-sales related services, and apply if they meet the industry service standards.
Policy introduction
In order to better promote the ecological issuance of high-speed ETCs and improve the service experience of users using Alipay to enjoy high-speed related services, service providers that meet the industry service standards and requirements are now recruited to participate in the construction of high-speed ecological small programs
Reward description
Applicable service providers: service providers that meet the service standards of high-speed ETC industry
Applicable business scope: high-speed ETC issuer
Policy validity period: 2020.6.8-2021.3.31
Participation method: Enrollment
Reward details
1. Have experience in high-speed industry and can meet relevant service standards and requirements:
(1) Have the ability of ETC issuance and related after-sales and customer service, and provide full process services including but not limited to ETC user application, activation, review, shipment, passage, deduction, payment, inquiry, invoice, after-sales, service notice, equipment procurement, quality control, etc; At the same time, the overall business service standards shall meet the relevant requirements in point (1) of Article 2;
(2) Maintain the consistency and uniformity of the whole process of ETC issuance, develop and operate the whole process of ETC issuance customer service system, and establish a unified customer service center to provide services for ETC users; At the same time, the overall customer service standard shall meet the relevant requirements of Article 2 (2);
(3) Undertake the target of the number of ETC issuing users, and the developed ETC users need to sign up for Alipay withholding service and pay service fees to Alipay according to the activation count of user's equipment;
(4) Organize the small programs undertaken by resource promotion, and be responsible for the landing of materials in the promotion process;
(5) Have experience in service operation for two or more issuers, and need to provide cooperation agreements with issuers;
(6) Agree to the business policy requirements of Alipay Express and strictly abide by the industrial norms of Alipay Express.
2. The qualified service providers can apply for the recruitment plan, and the registration and follow-up process are as follows:
(1) Service providers who intend to register can go to Alipay service provider platform to learn about service provider standards and access rules, and complete the registration (registration link: https://p.alipay.com/policy/policyDetails/0/12 )。
(2) After registering on the Alipay service provider platform, send the qualification materials and business operation plan (see the list of qualification materials for details) to the email address: gaosu_isv_app@service.alipay.com , the application will be deemed successful when the email receives the information.
(3) After successful registration, the industry qualification and technical ability will be pre approved, and the business of Alipay industry will be discussed to confirm the business terms.
(4) After completing the registration and business negotiation, the service providers with complete information, qualified qualification and passed the technical ability evaluation will enter the review process of the conference.
1. After technical evaluation, technical efficiency scores are given, and those who pass the evaluation enter the review process of the meeting
2. One rectification opportunity for those who fail to pass and propose rectification requirements to the service provider
3. After the completion of the rectification, the secondary technical evaluation can be applied, and if the secondary evaluation is not passed, it cannot be selected
(5) Review and investigate the service provider's corporate qualification (issuer qualification materials shall be provided for ETC issuance), service capability, team requirements, middle office capability, technical capability, business capability, business capability and project marketing capability of customer service and merchant service.
(6) Review results
1. The jury selects the service providers cooperating with the high-speed industry.
2. The Supervisory Committee shall confirm whether the selection results are carried out according to the established process.
3. The result is publicized, and the result email is sent to enter the service provider cooperation process.
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Parking industry access incentive
Service providers help parking lot owners access Alipay parking solutions and obtain high incentive fees.
Policy introduction
Service providers help parking lot owners access Alipay parking solutions and obtain high incentive fees.
Reward description
Applicable service provider: domestic service provider
Applicable business scope: domestic service providers
Policy validity period: 2020.7.1 - 2021.03.31
Mode of participation: sign relevant agreements
Reward details
1. New access sites that meet the standard will receive 300 yuan of access incentive;
2. The commission rebate is calculated by (merchant's actual acquiring rate - 0.2%) * total effective transaction amount.
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Operation incentive of parking industry
The service provider helps parking lot owners access Alipay's parking operation activities and materials to obtain high incentive fees.
Policy introduction
The service provider helps parking lot owners access Alipay's parking operation activities and materials to obtain high incentive fees.
Reward description
Applicable service provider: domestic service provider
Applicable business scope: parking lot
Policy validity period: 2020.10.1 - 2021.03.31
Mode of participation: sign relevant agreements
Reward details
The site that meets the standard for new access operation will receive 200 yuan of access incentive
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Service area industry incentive
The service provider helps the service area owner to complete the service area store registration and obtain high incentive fees.
Policy introduction
The service provider helps the service area owner to complete the service area store registration and obtain high incentive fees.
Reward description
Applicable service provider: domestic service provider
Applicable merchants: merchants in high-speed service area
Policy validity period: 2020.10.1 - 2021.03.31
Mode of participation: sign relevant agreements
Reward details
If a new registered store meets the standard, you can get 10 yuan access incentive