Source: Media headlines
For thousands of years, the Spring Festival has hosted the most profound and intense feelings of the Chinese people in a year. Various celebration ceremonies and lifestyles around this festival constitute the most warm and moving part of Chinese culture. Since the founding of the Spring Festival Gala, as a concrete expression of this sense of ritual, it has created the memory of the Spring Festival that Chinese people have continuously shared for more than 40 years.
Since the establishment of CCTV, the combination of "Spring Festival Gala" and "culture" has been more and more concerned and discussed. The annual CCTV Spring Festival Gala is not only the background sound of the festive New Year's Eve, but also more high-quality cultural programs worthy of repeated appreciation and careful reading have stepped onto the Chinese television stage with the largest number of viewers in the world. The newly successfully held Spring Festival Gala of the Year of the Dragon has reached 200 National and regional More than 2300 Media live broadcast and report, overseas videos of the Spring Festival Gala reached 331 million 。 As foreign media have said, the Spring Festival Gala has become a high-level cultural event and an important platform to show the inheritance and development of Chinese excellent culture, which has a profound impact on the improvement of Chinese people's aesthetic quality and cultural taste, as well as the understanding and respect of the world for Chinese culture.
The cultural theme of the Spring Festival Gala continues to improve
Surprise and high taste are the important features of the theme of the Spring Festival Gala in recent years. Not only did the annual popular dance drama excerpts such as "Only Green", "Five Stars Out of the East" and "Wing Chun" appear on the stage of the Spring Festival Gala on the main stage in recent years, but this year's Spring Festival Gala also quietly incorporated traditional cultural elements into many original programs, and many creative programs seek traditional cultural echoes from daily life, It represents the vitality and influence of Chinese excellent traditional culture in real life.
In the programs such as the Spring Festival Gala of the Year of the Dragon, "Nian Jin" and "Yong Chun", the beauty of clothing patterns and the charm of ink and wash silhouettes in the excellent traditional Chinese culture are vividly displayed. One of the two programs is the combination of creation, performance and show, and the other is the "combination of dance and martial arts", which is an invisible shock of primitive simplicity, The performances of different styles and the nine states of Chinese culture are integrated and diversified, forming the overall temperament of the cultural programs of the Spring Festival Gala of the Central Television Station, which combines hardness and softness, movement and stillness, and is suitable for the past and the present. At the same time, more cultural "eggs" can be interpreted for the whole Spring Festival Gala with the spirit of rigorous and meticulous creation.
A piece of "New Year Brocade" reveals that the traditional patterns have been passed down to the present, and the good wishes carried by them remain unchanged. In the program, only a large sleeved Ru skirt of the Tang Dynasty can be found from the cuff, top, skirt waist and skirt hem, which are auspicious patterns from Dunhuang Sutra Cave, Famen Temple and other cultural relics. "Double Intangible Cultural Heritage" combination of Yongchun Boxing and Xiangyun yarn dyeing and finishing techniques in Yongchun adds an introverted and quiet color to the "hot" confrontation. The dignified and festive crimson cloud gauze's dyeing process reflects the ancient Chinese philosophy of "harmony between man and nature".
At the Spring Festival Gala of the Year of the Dragon, the Xi'an branch venue presented the annual popular movie "Chang'an 30000 Miles", which organically combined poetic romance with excitement. A large number of high-quality original programs that have both traditional Chinese aesthetic connotation and show the style of the times lead the trend in new cultural tracks such as traditional clothing, health and wellness. The three heroes' epics, folk songs and other programs, in the form of warm and simple performances, show the integration of the Chinese national cultures, enjoy singing, and show the vitality of the Chinese excellent traditional culture in the new era.
On the stage of the Spring Festival Gala, the main line of culture dances under the guidance of the flowing dragon in the No. 1 Studio Hall of CCTV, connecting many wonderful programs slowly imbued with the traditional cultural background, and pushing the artistic expression and cultural appeal of songs and dances and other programs to a new height with scenes of poetic and heroic visual symbols. As the culture has become the protagonist of the Spring Festival Gala year by year, the stereotype and funny expectations of Chinese people for the Spring Festival Gala are also changing, and they have higher expectations for the cultural connotation and aesthetic taste of the Spring Festival Gala. This kind of cultural orientation of the Spring Festival Gala and the resulting shaping of culture and elegance for all people is of historic significance and awe inspiring.
The Spring Festival Gala has become a show and spread
Important symbols of Chinese culture
The main line of culture is refined and strengthened by the front desk, making the Spring Festival Gala a high-level annual cultural event. The "cultural confidence" of the screen under many popular programs highlights the "two-way rush" of the Spring Festival Gala and the audience in terms of aesthetic quality and cultural taste. This "golden card" of Chinese culture is also the Chinese style romance that the Head Office Spring Festival Gala hopes to share with global audiences.
Since 2018, a number of national treasures, as well as many programs with cultural relics and national treasures as the core, have appeared on the stage of the Spring Festival Gala on the main stage, adding weight to the cultural meaning of the Spring Festival Gala. This year's Spring Festival Gala songs, dances, martial arts, operas and many other programs tell us from different sides how the excellent traditional Chinese culture has become the inspiration for the creation of the audio-visual feast of the Spring Festival. The "cultural opening" of the Spring Festival Gala depicts the cultural life and spiritual world of the Chinese people in many ways, and composes the inheritance and development of the excellent traditional Chinese culture into a common poem. On the occasion of the 60th anniversary of the establishment of diplomatic relations between China and France and the year of cultural tourism between China and France, the Spring Festival Gala also staged the musical "Notre Dame de Paris" excerpt "Beauty", which sang the highlight moment of China and France in the gala. Creating an international boutique program every year, in which Chinese and foreign artists express the beauty and common among different cultures, is a must for the main station to "strike a chord", and is also a cultural gift for the new year given by the main station's Spring Festival Gala.
The data shows that the total number of all media reached 20 billion 374 million Person times, up from last year twenty-five point six % All communication data set new records.
The Reference News quoted Spanish media comments that the Spring Festival Gala of the Year of the Dragon provided a window for people all over the world to learn about China's rich culture. It showed how Chinese traditional culture has become a source of inspiration, creativity and innovation in various fields, and reflected the essence of traditional culture in music, dance, drama and other programs. Peru, Singapore and other media reported that the Spring Festival Gala of the Year of the Dragon demonstrated China's cultural self-confidence. The article on the website of Diplomatic Scholar of the United States believes that the Spring Festival Gala of the Year of the Dragon provides the world with an excellent window to understand China. These reports of overseas media, coincidentally, use words such as "cultural symbols" and "symbolic elements", and interpret the overseas influence of the Spring Festival Gala from the perspective of promoting cultural understanding and promoting cultural exchanges.
The cultural display of the Spring Festival Gala has also caused a warm response among Chinese people. "Every cultural program contains a unique beauty of China. Some of this beauty spans thousands of years, and some of it has gone through many hardships. The Spring Festival Gala has presented us with grand audio-visual feast, and it is hard for the audience not to be moved." "From this year's Spring Festival Gala, we really feel the cultural self-confidence, great rivers and mountains, traditional culture, national strength, beauty and common" "The cultural and traditional characteristics have painted each program with creative paint, the arrogance rises from the program, and the self-confidence rises from the exclamation, which is wonderful"
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The Spring Festival Gala is the epitome of the cultural programs of the main station
Since the establishment of the Central Radio and Television Station, it has made many explorations and practices in promoting the creative transformation and innovative development of Chinese excellent traditional culture. The constant improvement of the cultural theme of the Spring Festival Gala is not a day's work, but a gradual process. The Spring Festival Gala is the epitome of the exploration and practice of the front desk.
In recent years, there has been an obvious change in the Spring Festival Gala: Many song and dance programs, with their exquisite artistic expression and profound cultural heritage, have provoked the Spring Festival Gala to become the highlight of the whole evening The excellence of language programs is still widely concerned, but the concept of "as long as the sketch is funny, the Spring Festival Gala will be a success" has gradually changed to "give the traditional culture its due layout". More and more Spring Festival Gala programs or string songs rich in Chinese cultural factors have become the first destination for the public to pay attention to and praise the Spring Festival Gala.
The concern of CNTV Spring Festival Gala for culture has already begun to appear since a series of high-quality programs created by CNTV caused a cultural upsurge at home and abroad. Since the establishment of the main station, a large number of high-quality programs, represented by "China in Ancient Books", "China Poetry Conference", "National Treasure" and so on, have promoted and inherited the excellent traditional culture of China, making more audiences, especially young people, feel the lasting charm of cultural classics. On this basis, Let more programs with cultural connotations play the leading role in the large-scale gala, especially the Spring Festival Gala, and become the urgent expectation of the masses of audiences for the innovation of the Spring Festival Gala.
On June 2, 2023, General Secretary Xi Jinping pointed out at the symposium on cultural inheritance and development that "only by comprehensively and deeply understanding the history of Chinese civilization can we more effectively promote the creative transformation and innovative development of Chinese excellent traditional culture, more vigorously promote the construction of socialist culture with Chinese characteristics, and build the modern civilization of the Chinese nation."
How to promote the "innovation and entrepreneurship" of Chinese excellent traditional culture and show the grand atmosphere and pattern of openness and inclusiveness of Chinese culture since ancient times? A large number of high-quality programs, such as "China in Ancient Books", "Search for Ancient China", "Chinese Calligraphy Conference", "Master Lie Chuan, Eight Masters of Tang and Song Dynasties", "Wen Wen Chun Qiu", "Bamboo Slips Exploring China" and so on, were directly planned and produced by the main person in charge of the main station. The golden signboard "Produced by the main station" constantly answered this question. The following Spring Festival Gala in the Year of the Dragon has become the most appropriate destination for the essence of the year-round cultural programs of the Head Office, and further engraves the main line of culture in every detail of program creation.
As the epitome of the platform's prosperity of cultural creation and production with "all screens are exquisite products", the cultural innovation of the Spring Festival Gala has constantly made the 5000 year old Chinese culture bloom with lasting brilliance, and has become a veritable grand event of Chinese cultural revival.
The light boat has passed over the mountains. On the stage of the Spring Festival Gala, performances, costumes and props can all become carriers of cultural transmission. On a global scale, there is no better stage than the Spring Festival Gala to spread the excellent traditional Chinese culture, with stronger, broader, deeper and more lasting influence. It is believed that with the powerful "culture brings goods" and the firm core of cultural confidence of the gala, this grand event of Chinese cultural renaissance and an elegant gathering of different cultural exchanges will continue to attract global audiences to attend the gala, and we look forward to "inviting again next spring".
Prepared by the Chief Supervisor: Yang Huadou Xiaowen
Supervised by Xu Chao clear
Editor in chief: Hu Shushu, Bi Tong, Zhang Yadong
Edit Zhang Siqi Sun Jiatong, Ma Mengyao, Li Yalei
Zhang Xinyi, Yan Xuanlin