Design Sharing | The 95th Anniversary of the Founding of China Academy of Fine Arts Visual Image Release: It is the ring of time and the clock of the times

China Industrial Design Association

Hi design is everywhere

In April 1928, Cai Yuanpei founded the first comprehensive national higher art academy, the National Academy of Arts, on the bank of the West Lake.

On April 8, 2023, China Academy of Fine Arts will be 95 years old birthday. It is reported that, The school will hold a series of courses Technical activity and 2023 "Gome Release". Yesterday, the school first released the visual image of the celebration of the 95th anniversary of the founding of the school—— In the name of design, make a gift to Gome, and start again towards the freedom of mind and creativity.

The main visual concept film for the 95th anniversary of the founding of China Academy of Fine Arts designed the script as "95 years, art pioneer" 、 "Two wheel drive, learn from the past and know the present" 、 "Boundless universe, access to the future" The third part is concept film. Under the fixed narrative framework, through the dynamic presentation, the glorious years of 95 years are described in more aspects. The concept film breaks the single narrative method, integrates frame by frame animation, CG animation, two-dimensional and three-dimensional visual effects, and strives to explore the juxtaposition style of multiple methods.

Main visual concept film for the 95th anniversary of the founding of China Academy of Fine Arts

The design is carried out with the number 95 as the main element. The gold and silver circles and lines are interconnected to form two concentric circles. The inner part contains infinity. It is the growth ring of the years and the clock of the times. It symbolizes the academic spirit of Gome's rolling wheel to forge ahead in the Yuan universe era and face the future.

The gold and silver discs are interlocked with each other, which embodies the beautiful vision of all Gome teachers and students working together for the art war, and also carries the strategic goal of the China Academy of Fine Arts of "global and local two wheel drive, and two-way communication between humanities and science and technology".

In terms of logo font configuration, Founder Guomei Jindao font is adopted, which strengthens the word weight in specific applications, and is more matching with the main logo in visual presentation.

On the extension of the logo, 12 versions of variations were designed, with line and surface comparison and virtual reality combination, to explore the inherent laws of color sense and rhythm, as well as the expression of intention transformation in logo design, to try to combine two-dimensional plane and three-dimensional visual effects, to emphasize the multiple design techniques and aesthetic sense of the number '95' through different design elements, and to implant concepts on visual richness and memory points for many times, It has the effect of deepening and expediting.

The '95' series clock in devices are designed in the main colors of gold, silver and black, and mirror acrylic materials and partial hollowing are selected to set off the campus atmosphere. In the design of customized bags, the design method of fashion labels was adopted. The module graphics extracted the '95' logo of the universe version and the words "The greatest of the great powers can forge a promising future", and added progress bars, label symbols and other elements to carry out combined design. Form a unique visual memory, and strive to strengthen the vibrant and modern atmosphere of the college in design.

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The overall visual image of "the 95th anniversary of the founding of China Academy of Fine Arts" and "Gome Release" was designed and produced by the graduate team led by Professor Zheng Chao from the School of Design and Arts of China Academy of Fine Arts.

[Design team]

Zheng Chao's team

[Design execution]

Hu Chuan, Ma Yuanning, Ma Yuanzhi, Yin Wenqi, Yang Haojiong

[Dynamic video]

Hu Chuan, Ma Yuanning, Ma Yuanzhi, Yin Wenqi, Yang Haojiong, Zhan Xinhao

[Music Acknowledgement]

Glory Oath + Blood/Iros Young-Rookie Got Moves

Small editor:

#Today's topic#

Wish the vice president unit of the Association in advance

China's first comprehensive national art university

Happy 95th birthday to China Academy of Fine Arts!

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