two thousand and twenty-three year six month twenty-nine day - seven month one On October 1, Canon "Best Live" and Taobao Live jointly participated in the 12th Global New E-Commerce Expo held in Hangzhou, the "E-Commerce City". Both parties set up a real live broadcast room on the exhibition site, combined with the real live streaming demonstration, so that the exhibitors can intuitively feel the "good live broadcast" four K The live broadcast solution has ultra clear picture quality and high color restoration.

  Many exhibitors came to Canon The joint booth visit experience of "Best Live" and Taobao Live

five G The development of the Internet and other factors have promoted Chinese consumers to develop the consumption habit of shopping live through e-commerce. The growing market demand has put forward higher requirements for the quality of live broadcast, especially cosmetics, clothing, jewelry, alcohol, mother and baby products, which have higher requirements for restoring the details and color performance of goods, "Quality live broadcast" has become the development trend of e-commerce live broadcast industry. Seeing this trend, Canon, relying on its technical advantages and rich image product lines, launched a one-stop "Best Live" solution. The video equipment of "Best Live Broadcast" covers a wide range of models and lens selection from digital video cameras, camera and control integrated machines, professional cameras, full frame microsheets, small microsheets, etc., as well as supporting equipment switchboards and software Aputure 、 BlackmagicDesign , Boya BOYA/ Maple flute S aramonic , Lvlian UGREEN And other brands to complete the construction of a complete set of professional live broadcasting solutions to meet the needs of live broadcasting rooms with different budgets and expected effects.

  One stop exhibition "Best Live" Solution

This exhibition is held in On the joint exhibition stand of "Best Live" and Taobao Live, the "Best Live" solution uses Canon E OS R7 Special micro camera E OS R5 C and EOS C70 Canon video products, such as movie cameras, simulate the status of anchor stations and seats in different live broadcast rooms, and provide different solutions for multiple stations. Different from the sitting broadcast at a fixed point, because the anchor moves at any time during the station broadcast, there is a high requirement for the focusing performance of the image products. The outstanding performance of Canon's camera's automatic focusing makes the focus firmly locked on the anchor, and the anchor can also focus without virtual focus during the anchor's sports display of shoes and clothing. For the live broadcast room that needs to switch between sitting broadcast and station broadcast, it can be realized through the setting of Canon camera's double positions, and the pictures of the two positions can be switched with the guide station, so that consumers can have a richer visual experience and more detailed presentation and introduction of products from multiple perspectives.

  Whether it is static broadcast or sports broadcast, Canon's camera's automatic focusing capability firmly locks the focus on the anchor

  Exhibitors watch and exchange Canon High quality presentation effect of "Best Live" solution

With more and more platforms joining the ranks of e-commerce live broadcast, the competition has entered a white hot stage. Who can give consumers a better impression and experience has become the key to breaking the situation. It is a national shopping platform that is at the front end of e-commerce live broadcast and consumer market ——Taobao Live therefore launched the standardization project of the live broadcast room, hoping to help the live broadcast room upgrade the picture quality in a standardized and easy to learn way. This original intention coincides with Canon's "Best Live", laying a good foundation for cooperation between the two sides. By integrating their respective advantages in the live broadcast field, Taobao Live and Canon "Best Live" jointly launched Guide to High Picture Quality Launch of E-Commerce Live Broadcast , the guide has created five Set a scenario based scheme for beauty digital fashion products, clothing, shoes and boots, food and wine, mother and baby life, etc five A detailed and landing able equipment configuration and layout is proposed for the live broadcast scenario two 10000 one zero Ten thousand different live broadcast room solutions make it easy for users to choose flexibly based on their own budgets and scenarios. This guide has been recognized by many users of Taobao live broadcast room, Canon "Best Live" has the advantages of professional picture texture, natural and beautiful portrait skin color, accurate commodity color, more three-dimensional lighting scheme, clearer sound quality and easier picture switching and connection, so that more and more live studios choose to cooperate with "Best Live" to transform and upgrade live studios, giving the audience a better impression.

Canon "Best Live" and Taobao Live jointly launched the "Guide to High Picture Quality Launch of E-Commerce Live" to give the audience a better impression

Canon "Best Live" and Taobao Live launched the transformation plan of the live broadcast room and transformed five A representative live broadcast room. "Best Live Broadcast" is selected for Converse Live Studio, a sports brand of sports casual shoes EOS R5 C Digital cine camera dual position, matching RF15-35mm F2.8 L IS USM Lens and RF70-200mm F4 L IS USM The lens can achieve delicate and oily picture quality and improve the overall quality of the live broadcast room, no matter when showing the anchor's dressing effect or product details. "Best Live" is a well-known beauty brand A HC Design E OS R7 Double stands, Let the anchor in the live broadcast The skin is white, transparent and soft, Two cameras collocation RF24-105mm F4 L IS USM and RF70-200mm  F4 L IS USM camera lens To meet the needs of two anchors appearing on the screen at the same time, and to show the product details in detail, equipment upgrading and lighting layout optimization make the anchor's facial makeup more three-dimensional and advanced. In addition, "Best Live" also uses Canon EOS M50 Mark II Help hair care brands Forvil Windsor Forest Broadcast Room Clearly present the anchor's Hair details ； In well-known liquor brands R IO 's broadcast room 4K Canon Digital Cinema Camera EOS C70 as well as RF15-35mm F2.8 L IS USM The color of the anchor is more textured, and the display of details is greatly improved. With multiple lighting schemes, the atmosphere of the live broadcast room is filled. adopt Design Canon EOS R10 Double stand , help well-known jewelry brands   TSL tsl The broadcast room of the TV studio has got rid of the problem of plastic feeling when shooting jewelry in the past, and clearly carved the details and quality requirements of small jewelry. Help through one-on-one team service Beauty care, food and wine, jewelry , clothing and other categories of brand transformation studio, not only from a professional point of view to design Canon video products and accessories, but also from a visual point of view, including display equipment, studio background, product layout and other suggestions, to comprehensively improve the experience presented to the audience in the studio.

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Canon "Best Live Broadcast" X Taobao Live Booth Information: six month two nine Day to seven month one Hangzhou International Expo Center C shop C309 。 Welcome to the booth to learn about the cutting-edge technology and information of e-commerce live broadcast.

Introduction to Canon Group

Canon Self one thousand nine hundred and thirty-seven Started business in. Inheritance With the enterprise concept of "symbiosis", Canon aims to create world-class products and constantly develops towards diversification and globalization. At present, Canon's business focuses on optical technology, covering a wide range of fields such as office products, image system products, medical system products, industrial equipment and other products. The group headquarters in Tokyo is closely linked with regional headquarters in the Americas, Europe, Asia, Oceania and Japan, and has built a business system that organically combines globalization and localization. one thousand nine hundred and ninety-six In, Canon launched the "Conception of Global Excellent Enterprise Groups". (Data as of two thousand and twenty-three year three Month)

Introduction to Canon (China) Co., Ltd

Canon's Chinese business began in the last century seventy Age. From the initial technical cooperation to the establishment of a sole proprietorship factory to the establishment of a sales company, it has experienced the exploration of a variety of business models. one thousand nine hundred and ninety-seven year three In June, Canon (China) Co., Ltd. was established to take full charge of Canon's sales in the Chinese market. After years of efforts, it has basically built three regional headquarters in North China, East China and South China thirteen Branches, exhibition halls, quick repair centers, quick service stations, etc. have formed a nationwide sales and service network. At present, the business scope involves image system products, office products, industrial equipment and intelligence IT Solutions and other fields, and is constantly expanding new businesses that meet the needs of Chinese consumers. Canon (China) is deeply rooted in the Chinese market and is committed to becoming an enterprise trusted and respected by the Chinese people. (Data as of two thousand and twenty-three year three Month)