What are the settings related to site plotting, log notes/protocols, and how to use them?

1、 What is Open Graph Protocol

The Open Graph Protocol itself is a set of Metatags specifications, which is used to mark the page type and describe the page content. It was announced by Facebook at the F8 meeting in 2010.

2、 How to participate in the Open Graph Protocol

The og tag is a new http header tag, namely Open Graph Protocol. Adding this protocol to the page can make the page a "rich media object", which means that you agree that the content of the page can be quoted by other social websites.

At present, SNS websites such as Facebook and Renren support the protocol. As long as any webpage complies with the protocol, SNS website can extract the most effective information from the page and present it to users; It also enables SNS websites to present the content specified by the og tag on the page to users.

3、 Benefits of participating in the Open Graph Protocol

Can correctly share your content to SNS website, help your content more effectively spread in SNS website.

4、 Whether it will affect Baidu's inclusion

The added og tag can be found and evaluated by search engines. That is to say, you can use the original meta information optimization methods in the og tag at the same time to enhance the content of meta information optimization; It is very beneficial for weight promotion and ranking.

At present, Baidu supports the OG protocol. Adding og tags according to Baidu's standards is one of the prerequisites for participating in Baidu Spark Program.

Benefits of participating in the OG protocol for Baidu's inclusion:

Can be correctly crawled by spiders to Baidu web search, help your content more effectively structured display in Baidu.

Examples are as follows:

- This field is fixed and mandatory, indicating that the current page type conforms to the article work type in the OG protocol

- The earliest publishing time. This field is mandatory and can not be displayed on the page. The content format should conform to the UTC format of ISO8601. The standard format should be "YYYY-MM-DDTHH: MM: SS+Time Zone"

- Author signature field is required and needs to be displayed on the page

*If the article is completed by multiple authors, you can add another line of author signature code:

- Original media name and link, used to distinguish original and reprint, this field is optional. When original, the link is the same as itself; When reprinting, the link is a different address.

5、 How to add an og tag?

Add the og tag in the page, that is, add the meta Property=og tag.

Main og tag attributes:

 Og: type indicates the type of the page. Common values: article, news, book, movie, product Og: title The title of the page Og: description Og: url page address Og: image thumbnail address Og: site_name Site name of the page Og: videosrc video or Flash address Og: audiosrc audio address

Reference link: http://ogp.me/