Many friends sometimes see some Marketing website Title of key word The separators used are usually different. Some use underscores, some use horizontal bars, and some use commas. Some also use separators such as "|". Many novices will feel headache when encountering similar problems.
In fact, we all know that computer programs are composed of English words, and this "-" symbol is indeed a separator between some words in English grammar. But in practice, we can generally find that some large websites, such as Baidu, Tencent, etc., use this "_" symbol as the title separator, while in Google, the symbol "-" is used as the keyword separator.
Therefore, many SEO optimization The common practice of teachers in operation is: if it is aimed at optimizing search engines such as Baidu or other domestic search engines, you can use the underscore symbol "_" as the separator of keywords; If the optimization is aimed at Google or other foreign search engines, "-" can be used as the separator of keywords.
In fact, many novices in China should be doing Baidu optimization at the beginning. In fact, many SEOERs on this issue generally do not consider much, because many of them use the underscore "_", no matter whether the optimization object is a domestic search engine represented by Baidu or a foreign search engine represented by Google. If the novice wants to have a good ranking in Google and Baidu, it is recommended to use the "_" underscore symbol as the keyword separator.
In addition, many websites use the "|" symbol as the keyword separator. I don't want to explain this too much. I used to think this method is not very good, but now from the perspective of observation, it should not matter too much. There are still some good Baidu optimized rankings with this symbol. Many websites use this "|" symbol, and keyword ranking is still very good.
It is better to use underline or horizontal bar as the separator of the title keyword of marketing websites. I believe novices will have their own opinions after reading this article.
