1、 Definition and function of page title
1.1 Definitions
The title of a web page is a high generalization of a web page; For example, the title of the homepage of a website is the official name of the website.
1.2 Role
By reading the title, users can understand the main content of the page and have a preliminary perception of the page.
2、 Definition of title cheating
The title cheating mainly refers to the false content of the title, or deliberately piling up in the title key word Etc.
The false content of the title means that the content of the title is inconsistent with the content of the web page, which is suspected of cheating the user.
Intentional stacking of titles refers to repeated and excessive stacking of keywords in titles.
3、 Cheating common titles Example
three point one The title content is false
3.1.1 False official websites are described as official websites by unofficial websites.
3.1.2 TXT download is included in the title description, but the page does not provide download service.
3.1.3 The title describes a novel download, but the download is an APP.
3.1.4 The title indicates that Baidu Cloud downloads and supports online viewing, but the page can neither be downloaded nor viewed online.
3.1.5 The description in the title is partially false. For example, the title of the web page indicates that there is a university ranking in Jiangsu, but the page only has the university list, and there is no ranking related content.
three point two Title repetition and stacking
3.2.1 A large number of duplicate title keywords
3.2.2 Title Lots of Stacked Labels
4、 High quality title writing suggestions
1. There are no typos in the title.
2. The title is smooth in meaning, free from ill sentences and unclear expressions.
3. The title shall be neatly written, free of disorderly code, impurities, clauses and truncation, and keyword accumulation.
4. The title is not recommended to be too long. The page title can be summarized as "core word+appropriate modifier". The core word is the core content, and the modifier is placed behind the core word, avoiding redundant expression.
5. The title is written around the main content of the page, related to the content of the page, and can highlight the core content of the page.
6. It is recommended that the title be described in the language familiar to the user (it is not recommended to mix traditional Chinese and multi language). If the website has both Chinese and English website names, try to use the one familiar to users as the title description.
5、 Suggestion of page type title
A good page title can not only clearly express the main purpose of the page, but also guide search users and attract target users to click. The following are suggestions for high-quality page titles:
5.1 Home page
5.1.1 definition
The home page is the most important entrance of the whole website.
The core words in the title of the home page are brand words/website names, and modifiers include official websites, official websites, home pages, home pages, website slogans, etc.
5.1.2 format
Title format: "site name/brand name _ homepage/official website/slogan"
5.1.3 Examples of reasonable titles:
5.2 List/Channel Page
5.2.1 definition
The title of the channel/list page in the site is the content of the core word list/channel direction, and the modifier can be the site name, brand word or slogan.
5.2.2 format
Title format: "List/Channel Name_Superior Channel (can be saved) _Site Name"
5.2.3 Example of a reasonable title
5.3 Topic Aggregation Page
5.3.1 definition
The main body aggregation page is a collection of content aggregated around various attributes of a topic.
The core word of this kind of page is the theme around, and the modifier can be the attribute of the theme, site name, brand word or slogan.
5.3.2 format
Title format: "Theme_property1_property2_superior channel (can be saved) _site name"
Suggestion: core words only appear once, attributes appear on the page, and there are no more than 3 attribute words
5.3.3 Examples of reasonable titles:
5.4 Content page
5.4.1 definition
Content page refers to specific content pages, such as article details page, product details page, specific video playing page, etc.
The core word of this page is the main description of the content, such as the title of the article, the name of the video, the name of the commodity/store, etc. The modifier can be the content of the superior channel, the brand word of the site, or the slogan, etc.
5.4.2 format
Title format: "Content title _ list/channel name (can be saved) _ site name"
Suggestion: the content should be processed as far as possible, instead of directly reusing a paragraph of text in the content; Especially for food recipes, repeat no more than 3 times
5.4.3 Examples of reasonable titles: