Taobao (taobao. com) is a popular online shopping retail platform in China. At present, it has nearly 500 million registered users, more than 60 million regular visitors every day, and The number of online products has exceeded 800 million, with an average of 48000 products sold per minute. By the end of 2011, the peak daily trading volume of Taobao reached 4.38 billion yuan, creating 2.708 million direct and full employment opportunities