"Public Welfare on the Chain", co sponsored by Alibaba Public Welfare and Ant Blockchain, is an Internet public welfare innovation platform with the goal of tracing the direction of donations through the whole link and improving the transparency of fundraising. The platform effectively certifies and displays the whole link information such as the user's donation record, donation destination, implementation results and beneficiary feedback, improving the fund efficiency during the implementation of public welfare projects, and enhancing the confidence and motivation of public participation.