Yeahmobi Introduction

Yeahmobi is an international intelligent marketing service company driven by technology. It is committed to providing customers with accurate global marketing and promotion services, helping enterprises to efficiently acquire users, enhance brand awareness and realize commercialization in the world.

As the world's leading third-party independent advertising service provider, Yeahmobi has rich global media resources. The platform data covers more than 200 countries and regions around the world. After years of continuous accumulation, Yeahmobi has established a long-term stable cooperation relationship with the heads of major platforms around the world and medium and long tail high-quality media, and built a mobile media matrix with high-quality head traffic, vertical domain segmentation traffic, and medium and long tail aggregation traffic.

Yeahmobi business scenario introduction

As Yeahmobi's launch business covers the world, in the process of implementation, we found that advertisers from all over the world and in all industries have different needs for different market segments. In order to better realize the implementation of precision marketing, it is necessary to connect upstream and downstream data technically, complete cross region data collection and management, and ultimately effectively form a sustainable optimization algorithm model, which ultimately feeds back business decisions.

Three business difficulties

In the implementation of digital marketing advertising business, Yeahmobi often needs to face the following different challenges in order to achieve the unified governance of global digital assets

Localized deployment of native data and unified recovery and governance become difficult problems
Due to the wide range of countries served, in order to achieve consistency in service quality, it is necessary to implement localized deployment in different regions. But what follows is that the primary data will be distributed in different regions of the world when it is generated. To achieve unified data governance, it is necessary to complete the unified collection and management of transcontinental data, which puts forward higher requirements for network, storage and other aspects.

The business covers more than 4 billion users, and different usage habits lead to difficulty in elastic resource allocation
Since its business covers more than 4 billion Internet users worldwide, Yeahmobi needs to bear millions of business requests per second during peak business hours. Therefore, the concurrent processing capability of each data center and node is a severe test. At the same time, because users in different countries and regions around the world have different Internet usage habits, we also need to reduce the local service volume when the business volume is relatively small to achieve cost savings.

Data acquisition is only the first link. How to make rational use of the value brought by data
Under the goal of data-driven business itself, data collection is only one of the links. After data collection, data needs to be used for calculation and anti capture to help businesses make decisions. Therefore, under such a huge data scale, how to effectively carry out real-time and offline data operations to support businesses and related intelligent systems is also a crucial link.

Alibaba Cloud Data Lake Solution

Alibaba Cloud has built a one-stop data lake solution for Yeahmobi, which needs to manage data assets uniformly and provide highly concurrent and resilient storage services in its global business.

Yeahmobi's data service architecture is divided into data collection layer, storage layer and computing layer.

Data collection layer solution: Yeahmobi needs to collect data from countries and regions around the world and conduct unified governance. Alibaba Cloud provides Yeahmobi with data centers distributed in multiple regions around the world to facilitate multi-party data access, collection and centralized computing.

Data storage tier solutions: Alibaba Cloud Object Storage OSS can help Yeahmobi easily write 200000 levels of data per second and store 17TB of data every day, and provide 12 nines of data reliability. The multi version function of OSS can even "rewind time", effectively prevent business logic errors, and further improve Yeahmobi's application level anti risk capability. At the same time, the transmission acceleration and cold/hot storage separation functions provided by Alibaba Cloud OSS can help Yeahmobi save costs to the greatest extent without affecting data reading.

Data computing layer solution: Alibaba Cloud's data lake storage and computing decoupled architecture features a rich, flexible and cost-effective flexible processing mode for Yeahmobi. OSS can support a wealth of computing engines. By combining DLA Serverless Spark and EMR, it can easily support 20TB of new daily logs per day, more than 10 billion requests per day, and 30 million data cleaning per hour for Yeahmobi. Online interactive query is easily supported through DLA Serverless SQL.

Achieved effect

Alibaba Cloud's data lake solution helps Yeahmobi improve time, cost, security, and computing efficiency in the whole chain of data collection, data storage, and data analysis. The comprehensive operation cost is reduced by about 50%.