"Trusted website" verification is a third-party website real identity verification service launched by Knot. It verifies the real identity of websites through strict interactive review of domain names, websites, industrial and commercial registration or organizational information.

For websites, "trusted website" verification can help websites improve phishing prevention measures and expand the display and promotion of trusted brands on websites; For netizens, "trusted website" verification can effectively improve the ability of millions of netizens to identify website authenticity and detect online fraud. (From Baidu Encyclopedia and Beilong Zhongwang)

But where is the so-called perfect phishing prevention measures to improve the ability to identify the authenticity of websites and detect online fraud prevention? As far as my personal cognition is concerned, it is almost not reflected.

  • First of all, trusted website authentication has not formed a recognized system that can be accepted by the public. For netizens, most of them may not have heard of such a certification, and even don't care about the certification marks on the website. For website owners, trusted certification needs to pay a so-called service fee every year. According to different packages, the price ranges from 1500 to 5000. Enterprise websites may not care about this fee, but for non-profit and personal websites that occupy most of the Internet, at least for myself, I should not choose to pay this fee. Therefore, an invisible wall blocks most websites from this system. How can this system be established?

  • Secondly, this third-party certification service should be undertaken by the government, or at least a non-profit organization, rather than an enterprise. The purpose of enterprise existence is not charity, but profit. Although Beilong Zhongwang boasts the technical support of the Computer Network Information Center (CNIC) of the Chinese Academy of Sciences and the supervision and guidance of the China Internet Association and the China Electronic Commerce Association, in the final analysis, it is still an enterprise. The third-party services it provides are not mainly for offsetting the network, but for making profits, On the contrary, it is a deformed product under the unhealthy development of the network environment. The problem that can be solved with money is called a problem? Is this authentication still reliable?

  • Moreover, even if we spend money to authenticate this service, and put a picture and a link on the website, we can reassure netizens and prove that it is not a phishing website? If a person can't distinguish a phishing website from an official website, can he distinguish a halal certification mark from a fake certification mark? I have seen many diamond dealers with various certification marks hanging under them. Where can such websites be certified? But these signs are more lifelike than each other.

A few years ago, Mao Wei, Chairman of China Open, said in an interview with the media that website trusted verification was never just to hang the logo of "trusted website" in the prominent position of the website, but also to provide Internet users with an omnipresent and convenient website real identity verification entrance or way. A few years later, although the pattern of its initial plan was great, it became more and more stale.
The current network is indeed full of a large number of illegal websites, but the characteristics of the Internet make it difficult to supervise. Such third-party verification services are indeed needed, but they are not trusted. At present, the most credible ones are ICP filing and network security filing, which are really supervised after all. Similar to Trustworthy and Brand Treasure, they provide marketing promotion services.

But what is distressing is that China Open is getting farther and farther away from its original intention.