SWOT, short for Strengths, Weaknesses, Opportunities, and Threats, is a strategic planning technique that evaluates those four elements of an organization, project or business venture. SWOT analysis provides a powerful means for leveraging an organization's strengths, improving weaknesses, minimizing threats, and taking the greatest possible advantage of opportunities.
The SWOT Analysis example here shows the SWOT of company that wants to enter the renewable energy market. As a new entrant, SWOT analysis helps the company:
Recognize its advantages in renewable energy market
Identify its business weaknesses
Discover the opportunities like government subsidies and optimistic market status
Identify threats like the high waste management cost and high market competition
