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Why are users not interested in your APP? -ios learn from entry to master.

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At P C times , user Active search information Information explosion Is in The result of his search is presented. In the mobile era, users are not patient to find what they want to see in complicated information, but depend on them. content Entrepreneurship People rely on platform Take the initiative to find Own target Users and put the content that best suits his interests in front of the user.

 07b93f8f22ee4d57967edd4300598044.jpg

Today, information APP relies on " Not feeling Interest " function Popular, but Development personnel What to make use of mechanism Can accurate Orientated what users want to see in front of the user, not at the beginning of user login. provide Some categories make it Choice This is too simple and crude. Recommend mode Obviously unable to satisfy users. demand

A few years ago, algorithm Immaturity makes machine Recommendation becomes very unreliable. Then, "machine learning" and "artificial" Intelligence "Not yet popular", "not interested" is not known to the public.

What is "not interested"?

The surging band of mobile terminal equipment penetration rate Coming It's hard to get a large group of users. website They began to work on content platforms, because with the popularity of smart phones, brush them in their spare time. App Watching news and passage has become a way of relaxation for many people.

Yes People like Entertainment news, some people are only interested in serious news. How to accurately display the information that caters to users' preferences in feed stream Lee has become a problem for developers. So, under the background of "a large number of content, a large number of users", "no interest". Button I had to be popular.

Two, why There will be "Not interested"?

By the end of 14, the search for Baidu might be just a "dislike" button, which means "stepping" and "not interested" in the Chinese Internet world are not known to the public. "Not interested" sat on the bench in the PC era. Reason There are many information platforms that rely heavily on PGC. On the one hand, in this case, what the website should obey is editors' arrangement, and the content recommended is more in line with the editors' preferences, which limits the scope of users to a certain extent.

Three, what are the advantages of "no interest"?

1, "no interest" button can retain users, personalized recommendation content and good user experience are the key to win the content platform.

2, "no interest" can help the platform achieve precision. Advertisement Same content as content delivery. author I also hope that my articles can be delivered to my target audience. group Through high conversion rate, we can accumulate loyal fans. In short, "no interest" is equivalent to a two-way screening. Users exclude the content that they do not like, and advertisers and content writers exclude the target group.

Three, what are the disadvantages of "not interested"?

1, we can see clearly in Phoenix News. today Headlines And other information class app click Not interested after the button appears. Label Actually in Number They differ from each other in classification. There may be ten labels behind an article. It is not easy to pick out tags that best reflect the voice of users. Moreover, in many cases, "guaranteed volume" and "no interest" are conflicting. The platform always has some demand for security, which adds a lot of difficulty to the recommendation mechanism.

2, advertisers are the gold masters of information platforms, and the authors are the hematopoietic cells of the platform. But not every platform is like today's headlines. There are countless advertisers and headlines to provide resources to explore, and powerful technical teams provide algorithms behind them. strategy Support. So it's not difficult to understand why many news platforms except headlines can block news, but they can't go to advertisements. It's not hard to see why the effects of different platforms are different.

3, the existence of "no interest" often reduces the lower limit of the platform, and also limits the upper limit of the platform. The lower limit is lower, it can accommodate more users, and the upper limit is lower, its high-quality users will be reduced. So we can see LV. Will be in Advertising on surging news does not cost a little bit of energy on the more massive headlines of users. The number of users in the former is small but high enough. The latter has a large number of users, but it does not match the tonality of luxury goods.

Four, information class APP's "not interested".

The headlines can be directly shielded from the top. Phoenix News will let them choose the reasons, while others like Sina. NetEase Daily Express can not use this function. Both headlines and Phoenix news can block advertisements, but users like many other platforms have to be forced to accept advertisements. The difficulty of clicking the Phoenix News is very large. It often goes to the news. In headlines, Phoenix News and NetEase news, we can block the original authors. They have a large number of headlines, Phoenix, and NetEase to provide a continuous stream of content. By contrast, Sina News without "Sina" can not shield content providers.

"No interest" is not a golden rule. Its strategy behind it is extremely complicated. For users, "no interest" brings more personalized "customized services" to users. For the platform, "no interest" brings more benefits.

IOS Study from Introduction reach Master As far as possible Woman Long letter

Why are users not interested in your APP? -ios learn from entry to master.

share Hottest Of information

At P C times , user Active search information Information explosion Is in The result of his search is presented. In the mobile era, users are not patient to find what they want to see in complicated information, but depend on them. content Entrepreneurship People rely on platform Take the initiative to find Own target Users and put the content that best suits his interests in front of the user.

 07b93f8f22ee4d57967edd4300598044.jpg

Today, information APP relies on " Not feeling Interest " function Popular, but Development personnel What to make use of mechanism Can accurate Orientated what users want to see in front of the user, not at the beginning of user login. provide Some categories make it Choice This is too simple and crude. Recommend mode Obviously unable to satisfy users. demand

A few years ago, algorithm Immaturity makes machine Recommendation becomes very unreliable. Then, "machine learning" and "artificial" Intelligence "Not yet popular", "not interested" is not known to the public.

What is "not interested"?

The surging band of mobile terminal equipment penetration rate Coming It's hard to get a large group of users. website They began to work on content platforms, because with the popularity of smart phones, brush them in their spare time. App Watching news and passage has become a way of relaxation for many people.

Yes People like Entertainment news, some people are only interested in serious news. How to accurately display the information that caters to users' preferences in feed stream Lee has become a problem for developers. So, under the background of "a large number of content, a large number of users", "no interest". Button I had to be popular.

Two, why There will be "Not interested"?

By the end of 14, the search for Baidu might be just a "dislike" button, which means "stepping" and "not interested" in the Chinese Internet world are not known to the public. "Not interested" sat on the bench in the PC era. Reason There are many information platforms that rely heavily on PGC. On the one hand, in this case, what the website should obey is editors' arrangement, and the content recommended is more in line with the editors' preferences, which limits the scope of users to a certain extent.

Three, what are the advantages of "no interest"?

1, "no interest" button can retain users, personalized recommendation content and good user experience are the key to win the content platform.

2, "no interest" can help the platform achieve precision. Advertisement Same content as content delivery. author I also hope that my articles can be delivered to my target audience. group Through high conversion rate, we can accumulate loyal fans. In short, "no interest" is equivalent to a two-way screening. Users exclude the content that they do not like, and advertisers and content writers exclude the target group.

Three, what are the disadvantages of "not interested"?

1, we can see clearly in Phoenix News. today Headlines And other information class app click Not interested after the button appears. Label Actually in Number They differ from each other in classification. There may be ten labels behind an article. It is not easy to pick out tags that best reflect the voice of users. Moreover, in many cases, "guaranteed volume" and "no interest" are conflicting. The platform always has some demand for security, which adds a lot of difficulty to the recommendation mechanism.

2, advertisers are the gold masters of information platforms, and the authors are the hematopoietic cells of the platform. But not every platform is like today's headlines. There are countless advertisers and headlines to provide resources to explore, and powerful technical teams provide algorithms behind them. strategy Support. So it's not difficult to understand why many news platforms except headlines can block news, but they can't go to advertisements. It's not hard to see why the effects of different platforms are different.

3, the existence of "no interest" often reduces the lower limit of the platform, and also limits the upper limit of the platform. The lower limit is lower, it can accommodate more users, and the upper limit is lower, its high-quality users will be reduced. So we can see LV. Will be in Advertising on surging news does not cost a little bit of energy on the more massive headlines of users. The number of users in the former is small but high enough. The latter has a large number of users, but it does not match the tonality of luxury goods.

Four, information class APP's "not interested".

The headlines can be directly shielded from the top. Phoenix News will let them choose the reasons, while others like Sina. NetEase Daily Express can not use this function. Both headlines and Phoenix news can block advertisements, but users like many other platforms have to be forced to accept advertisements. The difficulty of clicking the Phoenix News is very large. It often goes to the news. In headlines, Phoenix News and NetEase news, we can block the original authors. They have a large number of headlines, Phoenix, and NetEase to provide a continuous stream of content. By contrast, Sina News without "Sina" can not shield content providers.

"No interest" is not a golden rule. Its strategy behind it is extremely complicated. For users, "no interest" brings more personalized "customized services" to users. For the platform, "no interest" brings more benefits.

IOS Study from Introduction reach Master As far as possible Woman Long letter

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This article is composed of Ji Chang Xin Creation, article address: Https://blog.isoyu.com/archives/20566.html
Use Knowledge sharing signature 4 The international license agreement is licensed. In addition to the reprint / provenance, all originals or translations of this site must be signed before retransmission. The final edit time is October, 10, 2017 at 11:26 PM.

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