Core demands
In the era of AI intelligence, traditional shopping centers have problems such as imperfect member experience, high member data and push marketing costs, so they need to optimize and adjust their models.
1. Members do not need to carry their membership cards with them, nor do they need to enter their account numbers like the traditional shopping guide screen. They can log in to receive coupons, exchange prizes and so on with one face;
2. By collecting the usage trace data of members, we can provide targeted and accurate push content for users;
3. Through big data analysis of user data, statistics and analysis, shopping centers and brand businesses can purposefully design the content of activities and promote the direction.
Solution
Hangzhou Xitiancheng Shopping Center, through the use of the intelligent marketing solution of Hangzhou Big Frog Technology Information Co., Ltd., realizes the identification of membership and accurate content push, thus reducing operating costs and providing user experience.
Highlight 1: Follow the prompts to complete face registration in front of the terminal
Highlight 2: Sign in and push marketing gifts
Highlight 3: Voice dialogue for shops
Highlight 4: Accurate coupon push
Highlight 5: Novel voice interaction activity - price guessing king
Highlight 6: Comprehensive background system, full knowledge of user data
