Xiaomi's hunger marketing failed in the UK, and the apology is still unacceptable

In fact, Xiaomi has always had a say in how to improve the sales of its products. After all, Xiaomi is the first company in China to develop hunger marketing. With this means, Xiaomi can hype its new products into the hottest products every time. However, Xiaomi was boycotted in the UK market this time, mainly because the flash buying activity held by Xiaomi in the UK angered British consumers. These consumers believe that Xiaomi is deceiving consumers and not carrying out real promotional activities. Therefore, Xiaomi's practice of building an open plank way and sneaking around in secret is feasible in China, but not necessarily in foreign countries.

 Xiaomi's hunger marketing failed in the UK, and the apology is still unacceptable

Xiaomi is a technology company. In terms of mobile phone manufacturing, Xiaomi has its own unique means. It can always be more attractive than other brands in terms of selling points. So in the past few years, we can see that OV has always been suppressed by Xiaomi, and other domestic mobile phone brands cannot be compared with Xiaomi.

 Xiaomi's hunger marketing failed in the UK, and the apology is still unacceptable

Until the emergence of Huawei mobile phones, although Xiaomi has always maintained its strength, Huawei has seized on Xiaomi's weakness, which is also the fundamental reason why Xiaomi can feel the pressure. The main reason is that Xiaomi cannot compare with Huawei in terms of technology, so after losing its advantages in China, Xiaomi has gradually moved overseas. Recently, Xiaomi has also achieved the first good result in the Indian market, which seems to be the state of the rise of smart phones in our country a few years ago. Therefore, Xiaomi continues to continue its glory in foreign markets by relying on its own marketing model.

 Xiaomi's hunger marketing failed in the UK, and the apology is still unacceptable

However, this method will not work in any country, especially in countries like Europe and the United States, where there are obviously many people with one mind, so these people often do not hit the south wall or turn back. This is why foreign superheroes are so popular, and why there are fewer people abroad. In fact, mainly because of cultural differences, foreign countries advocate freedom more, whether freedom of speech or freedom of activities, in some public places, people rarely play tricks. So it seems relatively fair. Therefore, it is expected that Xiaomi will miss out in England.

 Xiaomi's hunger marketing failed in the UK, and the apology is still unacceptable

When Xiaomi was in Taiwan, he was fined NT $600000 for such things. It is also because of Xiaomi's promotional methods. It can be said that Xiaomi has learned from the past in this game. However, Xiaomi still doesn't take this experience as a lesson, but rather wants to gamble on luck. Therefore, the hunger marketing method in the UK this time was questioned a lot, and it was on its debut in the UK market, which can be said to be a bad start, although Xiaomi later clarified. But such reasons cannot be accepted by British consumers. After the British tricks are exposed, Xiaomi may become more honest later.

 Xiaomi's hunger marketing failed in the UK, and the apology is still unacceptable

All enterprises hope that their products can sell well, but when Xiaomi's method is used twice at a time, people will be alert. Even if they are not alert, they will certainly be afraid of Xiaomi's brand in the future. So I hope that Xiaomi can be more sincere and less routine in the future, so that its products can really be in the international market, which is to be able to go out of its own characteristics. Rely on your own real strength, rather than relying on playing the sidelines or doing something else.

 Xiaomi's hunger marketing failed in the UK, and the apology is still unacceptable
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