In 2006, the Dingshanmei brand was officially established. The next year, its outlets spread all over the country, taking the first step in domestic marketing. Since its establishment, Dingshanmei has always adhered to the brand creation purpose of "top space, perfect", and pioneered the research and development of the whole room three-dimensional ceiling, clean formaldehyde water-based gusset plate, wall mounted warming dryer, high-end frequency conversion bathroom heating and air conditioning, aesthetic purification wallboard, etc., and launched high-speed rail advertising through participating in mainstream home building materials exhibitions such as Beijing, Shanghai and Guangzhou, Several star landing activities were held to promote new products and help the industry develop. It seems that the development of all these things is like flowing water, but every step has been carefully considered, and every planning has been considered from all aspects. We exclaim the rapid development of top beauty, but what is more worth learning is the brand spirit behind it.
In an interview with Mr. Wang Xiaochun, Chairman of Ding Shanmei, President Wang mentioned that in the traditional main business, suspended ceiling is his old line of work. In this regard, he will continue to innovate and deepen. To do something, he must take it step by step in a down-to-earth manner, rather than blindly seeking to be quick and big, and seeking stability and strength is the most stable.
At the beginning of 2020, affected by the epidemic, many people said that the way of opening this year was not quite right. Along the way, some enterprises disappeared in the battle, some were struggling to maintain, and some enterprises were desperate to turn the situation around. Chairman Wang also summarized this. In February, Ding Shanmei was one of the first enterprises to resume work in the town. All employees made full preparations for the resumption of work, and launched WeChat marketing and four WeChat live broadcasts. Through this year's live broadcast, all dealers of Ding Shanmei have improved their confidence in the brand. Through this epidemic, Wang Dong found that the most important thing is to have good products. Consumers pay more attention to product standards, healthy life, and green products. With the improvement of requirements when selecting products, this time, Ding Shanmei followed the needs of the public and developed sterilization products to benefit consumers.
This year, the whole era of big home furnishing has entered into fine decoration. Through market performance, Wang knows that after entering into fine decoration, if Ding Shanmei only makes integrated ceiling, it may not meet everyone's needs. Ding Shanmei was once known as purifying ceiling. Now, in the demand of the public, Most of them prefer that the roof and wall can be integrated directly. Because the roof and wall projects are relatively closely linked and can be concentrated, the top Shanmei products are formaldehyde free, have high environmental protection performance, and have the effects of fire prevention and waterproof. Compared with some latex paints and materials with other flavors, It has great advantages in solving problems by means of sunshine. After discovering the concept that the top wall can be integrated, Ding Shanmei started many investigations and discussions, and decided to increase efforts to make the background wall. Therefore, the concept of integration of the top wall, the top beauty and the top wall came into being, which is the symbiosis of the top wall.
On November 16, 2020, the name of Dingshanmei Purified Ceiling was officially changed to Dingshanmei Purified Ceiling Wall. This name has accompanied us for 14 years. With the rapid development of the industry, on the basis of professional integrated ceiling, Ding Shanmei has broadened more product categories to occupy more market shares. It seems that the integration of the top wall is just another word, but in fact, it has produced earth shaking changes. Wang Dong analyzed from four aspects. First, with more and more products now, and on the basis of meeting more customers' demands for customization, the products must be upgraded. Second, following the steps of product upgrading, the terminal SI also needs to be updated. Previously, in the 2021 core dealer annual meeting and annual new product launch conference of Topsun Meisheng, The first generation SI terminal system with integrated top and wall was released, which attracted the attention of dealers present. Third, service upgrading. The top wall pays more attention to design. It is not just a product. If you want to achieve an intuitive effect, there must be a "designer": VR. Through the intuitive visual experience and effect, customers can enjoy it personally. Of course, the most important thing is the change of brand gene. Previously, Ding Shanmei made an integrated ceiling, which belongs to the offspring of decoration. Now, the ceiling wall has become the front end, which has changed from the original finished product to customization.
In addition, Chairman Wang emphasized that in the next three to five years, Ding Shanmei will only do the project of "top wall integration", and will form a product matrix, that is, the group army will fight. In the face of the big era of top wall, we cannot be late, adhere to the top wall strategy, and persist in doing difficult and correct things! If we say that the renaming of Dingshanmei purification top wall is a key step towards the era of top wall decoration, then in 2021 and even in the longer future, Dingshanmei purification top wall will officially enter a new journey of brand development, open a new era of top wall, bring more healthy and humanized top wall products to consumers, and enrich the experience of home decoration!
