This is not the first time Lenovo Moto has publicly announced its shelving plan on smart watch products.
According to The Verge, Lenovo Moto confirmed that it will not launch Android based products at the beginning of next year The new smart watch of Wear 2.0. Earlier, Moto also publicly announced that it would not launch a new version of Moto 360 this year - this is the same as Moto launched Moto in the middle of last year After 360's second-generation watch, Moto deliberately shelved the development plan of smart watch products.
The first generation Moto 360 was released in the summer of 2014. Like other manufacturers, it is also based on Android Wear's smart device. Lenovo Moto released Moto only a year later 360's second-generation product is full of fighting power and will be introduced into the Chinese market. Since 2016, Moto has not updated the smart watch products for the time being, and continues to shelve the new product plan.
Shakil Barkat is Moto's global product development leader. He believes that the smart watch market may not be attractive enough at present, and will review this market again when the time is ripe in the future.
The smart watch industry has a big background. Last year Apple Since Watch joined, the media began to report that 2015 has become a year of rapid development of smart wearables, and various mobile phone manufacturers have also followed Moto to launch Android based mobile phones Wear's smart device. The competition is fierce. Moto 360 was once called the most beautiful Android smart watch.
The smart watch industry is also very interesting - even though many companies have been promoting smart watch products throughout the year last year, watch consumers may not think that this is a "useful thing".
Since 2016, the wearable industry has reached a low point. Even Google itself may have found some problems - Google has announced that the launch of Android Wear 2.0 will be postponed to the beginning of next year. This may be related to Google's current business planning process, but Google has not explained the specific reasons.
However, an article released by BI shows that Google insiders told them that Google is still interested in Android Wear, and that Google is likely to continue to launch its own brand smart watches like Pixel series phones.
IDC just released a Report on the Global Wearable Device Industry in October. It announced that the global smart watches shipped 2.7 million in the third quarter, a 51.6% year-on-year decrease and 5.6 million in the same period last year.
This may also give some warning to Chinese wearable manufacturers. Huawei, which has a branch of smart watch products, also intends to shelve the development plan of smart watches. In this special period, it is particularly important for Huami, InWatch, and other start-ups to go out and ask about their hardware business structure.
However, there are still aggressive manufacturers, such as Fitbit. As an American smart watch giant, Fitbit is preparing to acquire Pebble at a price between 34 million and 40 million dollars.
Wearable products are more like a macro concept. Although the R&D of watches and bracelets has slowed down, VR and AR industry products have begun to rise. Although the products themselves are not mature, we can probably imagine a trend of computing devices - computing is ubiquitous in the future, and it may be hidden in various positions of the body. This should be a new concept of wearability.
The convergence of functions and the slowdown of growth are problems faced by all manufacturers. Since last year, some manufacturers have changed their products into the concept of fashion fitness. Of course, this has not improved the sales of products.
The next question is, what other functions can be just needed by smart watches?
The article is adapted from Rice Hull Net: http://it224.com/
