Nine years ago, Apple brought the first real touch screen mobile phone iPhone, and gradually made iOS the most successful mobile OS, and promoted the development of the entire mobile Internet industry. Interestingly, one year after the iPhone appeared, Google launched Android, which has now grown into the largest mobile platform.
Of course, iPhone and Android are always put together for comparison. After years of development, the two platforms also learn from each other and become more and more similar. However, we have to admit that there is still an insurmountable distance between Android and iPhone due to different development strategies and company forms in essence, as long as the following five aspects are focused:
1、 User experience
There is no doubt that the user experience of iPhones is still worth learning from mobile phone companies around the world, because Apple has fully mastered the voice of mobile phone hardware and system platform. Because of this, people can use iMessage, FaceTime, Apple Pay is a very good service. If you have other iOS devices or Macs, continuity will also make data sharing easier.
To be fair, the user experience of Android is also improved with the version update, but there are some problems that are difficult to improve. Android is an open source system. There are dozens of mainstream mobile phone OEMs, and manufacturers like to attract users through the so-called exclusive interface and functions. In other words, Samsung, LG and Sony's Android are not Google's Android. They have their own interfaces, different proprietary software functions and experiences, which results in the inconsistent user experience of Android.
A simple example: why can't Google Pay be as popular as Apple Pay? Because Samsung also has Samsung Pay.
2、 Software updates
Obviously, software updates are also Android's Achilles heel. Every year, the latest Android version will only enter the Nexus series, and the hardware product line that Google cooperates with OEMs actually has a poor global share. Even the Samsung Galaxy S series, the most popular Android model, basically needs to wait until the next year to get updated.
The latest data shows that the Android Lollipop released in 2014 is still the most popular version, with a share of 35.4%, followed by KitKat (31.6%). For Apple, each iPhone can basically get three major version updates, which is obviously impossible for Google.
3、 Security
Open source is an advantage as well as a disadvantage of Android. For example, in terms of security, trojan and virus manufacturers can easily make spyware and distribute it in unofficial app stores (even Google Play has seen spyware applications more than once). For Apple, the restrictive and strict review mechanism of iOS is obviously more difficult to break. Together with Apple's insistence in this year's iPhone cracking case, protecting user privacy has become another gold lettered signboard of Apple.
4、 Third party applications
Similar to the above aspects, strictly control the hardware and system platform, so that the App Store has a better experience. It treats developers more strictly, ensures the application's device compatibility, high quality and good use experience, and will adapt and optimize for different platforms such as iPad and Apple Watch, which is also something Android needs to strengthen.
5、 Customer service and support
Obviously, Apple is still a hardware company, with hundreds of stores around the world providing sales and after-sales services. If your iPhone has an unfortunate failure, make an appointment with the genius of the recent Apple store on the mobile app, and you can enjoy one-on-one after-sales service, often directly get a new phone. For Android manufacturers with different defects, sometimes repairing a mobile phone may drive you crazy.
The article is adapted from Rice Hull Net: http://it224.com/
