In order to share insights on design trends, ISUX studied design trends from 2019 to 2020.It is unnecessary to follow the annual design trend report, but it is very important for designers to be aware of this trend.First of all, we summarized the general trend of graphic design, and also studied the recently expanded IP image design and role design trends from Zepeto app and Memoji.
In this article, we want to share the first part of the ISUX Design Trend Report, "Graphic Design Trends".In this part, we show the current cases of various brands and dynamic graphics, and summarize 12 noteworthy graphic design trends.
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Powerful and variable typesetting
Typography has always been an important element of design, and also a means to convey strong brand information.Since last year, bold sans serif font and powerful typesetting have been applied to many brand designs, which makes it a part of the trend of graphic design.In addition, more and more brands adopt dynamic 3D font layout design that reflects the 3D trend.
This dynamic typesetting poster does not simply place graphics and text, but places the moving 3D text on the fixed graphics to convey a new visual impression.These graphics are mainly shared in the form of short loop video through SNS.
Uber has developed a sans serif font for the redesign of the brand logo, and it runs through the whole brand system.The dynamic posters with these brand fonts convey Uber's brand information more effectively.
Nike's sports ads, which support women's subjective activities by Korean artists, also use bold Gothic fonts.These fonts designed by Guteform Design Studio have basic extension forms, and there is a system that can be extended to a wider form to adapt to the proportion of media.This dynamic and strong typesetting conveys activity information, interacts with other design elements, and maximizes the graphic effect.
Sharp colors and gradients
With Instagram using color gradients as brand colors, the gradient trend has continued for several years.Recently, the graphic design of brands, UI and packaging all use bright and strong contrast colors. This trend applies not only to design, but also to photography.Strong color combinations, dreamy tones and color gradients are expected to be applied to the overall design in 2019.
1. APP icon design
More and more mobile phone APP icons use gradient colors
Recently, many mobile applications have applied color gradients to their icon designs.
2. European sports – brand recognition of 2018 Pingchang Winter Olympics
The broadcast of the 2018 Pyeongchang Winter Olympics on Eurosport also uses strong contrast and gradient colors in most scenes, including signs, graphics and photography.The contrast between fluorescent graphics and deep background highlights the feeling of winter sports.
The design methods used by the NBA News Broadcasting Company brand remodeling project, such as color gradient and bold typesetting, also reflect the latest trends.They created a system that can produce various graphic outputs through the application of various colors, fonts and layouts.
The talent show "Son of Tomorrow" jointly produced by Tencent Video and Wa Haw Haw Wa expresses the talents of different players with a variety of gradient circles.As the program progresses, the graphic theme will also change with the changes of the players.
Asymmetric layout
Compared with the layout based on fixed grid system in the past, the asymmetric layout that only displays part of the image is increasingly used recently.Although it seems that only a part of the whole image is displayed, the designer can extend each image in a large system indefinitely.You can think that the balance has been broken, but designers can more freely apply graphic elements, present a stronger visual impression, and have cool graphic composition.
Vasjen Katro has designed a variety of graphics, and the shape, color and layout of the constantly trying also reflect the latest trends, especially asymmetric and open layout.
Easy Peasy is an independent cosmetics brand launched by Amore, a famous cosmetics company in South Korea. Based on the brand keywords of ease, activity, fun and boldness, Easy Peasy tries to make users feel more simple and friendly.The brand runs through the whole graphic design with seemingly free hand drawn wavy lines, creating the beauty of asymmetry and showing the image of freedom and closeness.
Evolving recognition
Mobile icons have become a trend for many years, and now there are many brand cases applying interactive elements.Compared with the powerful, flexible and simple interactive icons that can respond and change with the content, it has become a new trend.
1. Brand recognition of the International Light and Shadow Festival
This is one example of interactive icons, which use simple squares as the basis to extend various shapes and patterns.These basic elements keep the interactive image effect simple and maximized.
SM Entertainment, the largest entertainment company in South Korea, has developed a new brand identity to reflect its expanding business.It changes the basic circle into different shapes to associate with the small and medium.Flexible symbols and circular patterns of various colors are the core of SM entertainment visual recognition.
3. Brand identity of the 59th Thessaloniki International Film Festival
This is an interesting identification case of the film festival. The ordinary film festival logo is replaced by an image wrapped on a scroll.It is not fixed, but complex and disordered. It arranges various faces and figures in a complex way, expressing the purpose of the film festival - to convey a variety of stories and emotions through films.
It transmits the core information of the exhibition and repeatedly copies it to the basic rectangle of three-dimensional space, showing the characteristics of the exhibition.In the whole exhibition hall, you can see that it is applied in various forms, and also in various scenes in different shapes.
