Recently, the Information Office of the State Council issued an activity logo to celebrate the 70th anniversary of the founding of the People's Republic of China.
The logo of the event takes the number "70", the five stars of the national emblem representing the national image and Tiananmen Gate as the core design elements, closely following the theme of the celebration of the 70th anniversary of the founding of the People's Republic of China.In the logo of the activity, "70" is designed as a visual effect to turn a new page in history, highlighting the new image of the cause of the Party and the country, implying that under the strong leadership of the Party Central Committee with Comrade Xi Jinping at the core, socialism with Chinese characteristics has entered a new era, and the Chinese nation has worked hard to write a new chapter.The shape of "7" is also like the colorful ribbon of the festival. Its floating effect, the striking five stars of the golden three-dimensional national emblem and the circle where Tiananmen Gate is located form a dynamic and static interaction relationship, which not only reflects the profound sense of history, but also contains the festive atmosphere of major festivals.
The activity logo can be widely used for the environmental layout of activities held by various departments in various regions to celebrate the 70th anniversary of the founding of the People's Republic of China and the production of educational products with mass themes.
This logo is the only designated logo for celebrating the 70th anniversary of the founding of the People's Republic of China.
Instructions for the use of the logo for the celebration of the 70th anniversary of the founding of the People's Republic of China
1、 Scope of use
1. It is used to celebrate the 70th anniversary of the founding of the People's Republic of China and other related activities.
2. It is used for the layout of the celebration environment and the production of invitations, certificates, instructions, attendance books and other supplies.
3. It is used for the production of background plates, signs, colored flags, sunshades, hats, handbags, cultural shirts, etc. for mass theme education activities.
4. It is used for the production of special columns of news reports, special pages and promotional materials, promotional foldouts, promotional slogans, public service advertisements, posters, etc.
5. It is used to make post it notes, badges, armbands, etc. for celebration activities for people to wear as souvenirs.
2、 Usage requirements
1. The use of the celebration logo should be serious and solemn. It should not be arbitrarily modified, deformed or discolored. It should not damage the integrity of the logo due to enlargement or reduction.
2. The celebration logo shall not be used for commercial advertising, trademark production or any other commercial purposes, and shall not be used for private celebrations and condolence activities.
3. Articles made with celebration logo as the element shall be closely related to the theme of celebrating the 70th anniversary of the founding of the People's Republic of China, and shall not be misused or abused.
4. The use of the celebration logo should be combined with the actual situation and vary from time to place, properly grasp the relationship with the surrounding environment, and pay attention to the overall effect. It should not only help to create a strong social atmosphere, but also pay attention not to damage the existing human and natural landscape, and ensure that it is coordinated with the urban and rural environment.
3、 Usage management
1. The ownership of the celebration logo belongs to the Information Office of the State Council.
2. The market supervision and administration department should do a good job in the trademark registration management of the celebration logo, prevent the logo from being commercially registered, and strengthen the market supervision and management of the logo use.
3. All regions and departments shall supervise the activities within their jurisdiction and hosted by their supervisors, and take timely targeted measures to deal with problems such as the use of signs that do not meet the requirements.
Information Office of the State Council June 3, 2019
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