The characteristic town ushers in the peak of inbound tourism

On the tourist bus in Dongxing, Guangxi, Vietnamese tour guides are popularizing some basic Chinese expressions to the tourists on the bus. Tourists took the bus to punch card cultural market and food city to start a journey of different customs of China Vietnam border.

Vietnamese tourist Liang Wenxiong: I think Dongxing is not only fun, but also prosperous. Dongxing's food is very delicious. We have roast duck and braised pork for lunch, which are very delicious.

According to the prediction of Guangxi Entry Exit Frontier Inspection Station, during the May Day holiday this year, the number of inbound and outbound passengers at Dongxing, Nanning, Youyi Pass and other three ports in Guangxi will exceed 196000.

The reporter learned in the interview that many tourists will choose the new mode of "border tour+cross city tour" to visit China in depth after entering the country. Vietnamese tourists are enthusiastic about coming to China, mainly due to the improvement of transportation infrastructure and many facilitation measures launched by China.

Vietnamese tourist Wu Qiuzhuang: We went to Nanning by high-speed rail. The high-speed rail felt very comfortable and the service was very good. I have a dream this time that I can learn how to be a tour guide in the future and often travel to China.

This "May Day" holiday, all over the country to facilitate foreign tourists to take measures one after another. At Heihe Entry Port in Heilongjiang Province, tourists from Russia are using the new China Russia communication software launched locally. This software can not only switch between Chinese and Russian with one button, but also can call a car with one button as long as the destination is entered, and the waiting time and driving route can be displayed in real time.

Russian tourist Ismoilov Vyacheslav: With this software, it is easy to find a car. You can directly see where the driver is on the software, chat with the driver, and go to a far place in the Heihe River.

The software has also created a new model of barrier free services at the border, which can solve cross-border travel problems such as translation, payment, emergency, and transportation in a one-stop manner relying on platform computing.

Russian tourist Kalashnikina Yekaterina: It's more convenient to buy things in China. I didn't understand Chinese before and it's difficult to communicate. I used the translation function of this software, and today I successfully bought what I wanted.

According to the travel platform data, during the May Day holiday, inbound travel booking orders increased by 130% year on year. Overseas tourists have begun to "do as the Romans do" when they go to traditional popular destinations, go deep into characteristic towns, and experience a more colorful China.

Not only does inbound tourism become popular, but also outbound tourism continues to grow in popularity. According to the travel platform data, Chinese tourists spread all over 1035 cities in the world during the May Day holiday. The increasingly rich consumption demand of Chinese tourists is injecting new vitality and business opportunities into the global tourism market.

This year's "May Day" holiday, the visa free destination that can leave as soon as possible has become the first choice for many tourists to travel abroad. Thailand will welcome 230000 Chinese tourists this holiday, up 75% year on year, and is expected to create 9.1 billion baht, about 1.8 billion yuan of tourism revenue, up 144% year on year. However, compared with the past "buy buy buy", more Chinese tourists now prefer the new consumption scene of cultural tourism integration, and cultural consumption such as wearing Thai clothes, learning Thai boxing, and clocking in with the filming place of Thai TV dramas is the most popular.

Front desk reporter Yang Tanli: In the ancient city of Siam in Thailand, you can see the classic buildings of Thailand in various historical periods. In order to immerse themselves in Thai culture, many Chinese tourists wear traditional Thai clothes and take photos while visiting. Thai businesses have also taken the opportunity to launch Thai service leasing in various scenic spots, even a one-stop service of service oriented, photo editing and film repair.

During the interview, the reporter found that this year's "May Day", young tourists and "mini" team tours are gradually becoming mainstream. Compared with traditional attractions, they are more inclined to "punch in" local online celebrity food and specialty stores, and go to "niche" destinations for sightseeing. This change also opens up a broader consumer market for the local people. During the May Day holiday, many airlines in China and Thailand added flights according to the diversified travel needs of Chinese tourists. Many travel agencies have launched "mini tour", "customized tour" and other services.

Sidiwa Chivaradanapong, President of Thailand Tourism Association: Now the tourism mode of Chinese tourists to Thailand is diversified. There are also traditional tourism modes and many new tourism modes. While developing major tourism cities, Thailand is also actively building second tier cities to provide tourists with richer consumption experience.

According to the travel platform data, during the May Day holiday this year, the number of tickets booked for several visa free destinations exceeded 2019, and the number of tickets booked for flights to Thailand and Malaysia exceeded 30%; The number of air tickets booked to Singapore and Georgia has more than doubled; The number of air tickets booked to Kazakhstan and the United Arab Emirates has more than doubled. More outbound tourists are looking at small cities abroad to deeply experience the charm of foreign cultures, such as 26 destinations in France, such as Burgundy, Val, Lorraine, and 70 destinations in Britain, such as Oxford, Nottingham, and Windsor. Overseas and local guide orders increased by 90% year on year.

The "international style" of the "May Day" holiday is not only hidden in the popularity of cross-border travel, but also in the world-class business circles at home. As an important starting point for expanding domestic demand and promoting consumption, the building of an international consumption center city is accelerating its upgrading. The reporter found that Shanghai, Chongqing and other international consumption center cities are cultivating new scenes and new business types to enhance the global influence of the consumer market.

This "May Day" holiday, Chongqing Longxing General Airport welcomed the first couple and opened an air wedding. This is the low altitude flight consumption week activity being built by Chongqing, an international consumption center city. New low altitude consumption projects such as aerobatics, skydiving, seaplanes and airship cruises have been unveiled in many places in Chongqing, attracting a large number of tourists to experience.

Flight instructor Li Hechuan: bring you different types of aircraft, different ways of flight experience, let you feel that aviation flight is not as far as we imagine.

Low altitude flight movement, low altitude sightseeing experience, low altitude education services, all kinds of low altitude consumption new scenes, new business types, bring tourists unprecedented new experience.

Fan Lixin, Deputy Director of the Office of the Civil Military Integration Development Committee of the Chongqing Municipal Committee of the Communist Party of China, said: Let the low altitude flight project change from "small crowd experience" to "mass consumption", forming a positive cycle of airspace consumption investment.

Shanghai, also one of the first international consumption center cities, has deeply integrated digital consumption with the first store economy. During the holiday, the first domestic AI immersive experience project was opened to the public in Shanghai. This innovative AI+smart cultural tourism project integrates AI dialogue, scene interaction, plot experience and other elements, making the immersive cultural tourism experience full of a sense of technology.

Fei Apple, the chief designer of an AI immersive experience project in Shanghai: I can do it here. No matter how many audiences, everyone has their own AI, which realizes a different experience for the audience.

During the holiday, Shanghai's major business districts launched more than 80 consumer promotion activities around digital products and services. On the Bund, the offline market of the "Bund New Product Festival" attracted many tourists. More than 100 online brands of new products were first landed in the physical business districts. Food, cultural and creative products, time limited specials, and live streaming brought goods, providing consumers with the integration of data and reality New online and offline consumption experience.

Constantly upgrade and refresh the consumption experience, adding to the magnetic attraction of international consumption center cities. The big data of air travel shows that Shanghai, Beijing, Guangzhou, Tianjin and Chongqing, five international consumption centers, have become popular destinations for entry this year's "May Day". Among them, the inbound passenger volume of Chongqing, Shanghai and Guangzhou grew rapidly, with year-on-year growth of 50%, 48% and 24% respectively.

(CCTV reporter Wu Yongjun, Zhang Yijin, Yang Yaoyu, Li Tang)

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