Original title:
2023 Internet Literature: Rooted in the Hot Land of Home and Country, Going to the World Stage
People's Daily Online reporter Wei Yanxing
The total number of works exceeds 30 million, the number of newly registered authors is nearly 2.5 million, and the total number of overseas active users is nearly 200 million... As a new literary style full of vitality and influence in the Internet era, in 2023, the vitality of online literature will continue to grow, and the process of high-quality and mainstream works will continue to accelerate, showing a steady upward trend of development.
Let a hundred flowers blossom to stimulate the positive energy of the times
The vivid and wonderful story plot, rich and unique artistic imagination, and strong sense of substitution in characterization are the important performance characteristics of network literature. After years of development, no matter what theme, boutique creation has become the consensus of the network literature industry. Contemporary China is experiencing the most grand and unique practical innovation in human history, providing inexhaustible resources for network literature.
The data shows that in 2023, the realism theme works will have a strong momentum, with about 200000 new works and a total of more than 1.6 million, continuing to maintain a high growth trend. "Shanghai Fireworks" outlines a picture of Shanghai style, "Police Order Lu" has a scene full description of details, "Gold Apprentice" has witnessed the common growth of skilled workers, vocational education and China's strength... It can be seen that more and more online writers are paying attention to reality, giving play to their imaginative advantages, and exploring new ways to write reality.
The sci-tech sci-fi theme continues to make innovations and breakthroughs, and the development of science and technology is changing with each passing day. Network writers actively integrate elements such as artificial intelligence into their creation, which reflects their sincere concern for the times and in-depth thinking about the future. The fine brushwork of historical themes restores the style and features of the dynasty, and reflects the correct view of the people's history. The creation of fantasy theme is highly mature, which is mostly integrated with popular elements and trends of thought, and has also been widely welcomed by readers.
The excellent traditional Chinese culture has also become a hotspot of creation. Many network writers seek materials and innovative expressions from the excellent traditional Chinese culture. "I Compile Ancient Books for China" focuses on the compilation of the Chinese grand ceremony and the return of lost cultural relics. "Enter the House" shows the Chinese porcelain culture, and "Luo Jiuzhen" shows the Mohist ideology with "skill" as the carrier. "'Ancient IP' cannot be separated from traditional culture. If readers are interested in ancient traditional skills through their works, they will consciously learn more about them," said Xi Xing, the author of Luo Jiuzhen.
"The waves behind the Yangtze River push the waves ahead". In 2023, the team of online writers will change significantly from generation to generation, with more than half of the "post-00s" signed authors from multiple websites. In 2023, 50% of the network writers who joined the Chinese Writers Association will be the post 90s writers. The younger writers make the network literature more integrated with popular elements.
As a new literary style based on the Internet, strong interaction is a prominent feature of online literature. Writers' creation and readers' comments influence each other. The original one-way "creation reading" mode has been transformed into multi voice, progressive co creation and interactive reading. Several online literature platforms have launched the "paragraph review" function (that is, readers' immediate comments on a paragraph in the reading process), and online literature is forming a new form of literature, showing the new literary experience brought by the media reform.
Sailing to a New World of Communication
From online novel serials to film, television, drama, animation, audio books and other forms of adaptation, in 2023, the value of online literature will continue to expand, the IP industry chain will be further integrated, and new formats such as micro drama will break out.
According to the data, in 2023, the total number of online literature adapted film and television dramas authorized will exceed 3000, and the total number of adapted animation authorized will exceed 5000. Film and television dramas adapted from online literature, such as Lotus Tower, Changxiangsi, Long Moon Shining, etc., and animations, such as The Age of Heroes, The Great Master, have become popular. The number of newly authorized mini skits was about 800, up 46% year on year, and the amount of micro skits adapted from some online literary works even exceeded 10 million.
"One click sea going", global "catch up". As an emerging force to promote the Chinese culture to go global, online literature has become a bright name card for culture going out to sea. The Ring of Destiny has won the sympathy of readers all over the world with its mature and steady writing style and meticulous humanistic care; The adaptation of "He's Standing in the Splendor of Summer Flowers", "Summer Flowers", breaks through the reality barrier of love imagination, makes it onto the multi country ratings list, and brings endless reverie to global audiences; "Kung Fu Doctor" combines elements of martial arts and traditional Chinese medicine, shows profound traditional Chinese cultural connotation, and attracts readers from different cultural backgrounds.
The continuous development of AIGC technology has also improved the speed of online literature going to sea. The efficiency and accuracy of translation have been greatly improved, and the cost has been greatly reduced, which has alleviated the translation problem that plagues online texts going to sea. Starting Point International has launched a multilingual development plan. With the help of AI translation, many languages will be launched online, and many overseas products will also use AI technology to improve translation and communication efficiency, expand target countries and regions, and expand the communication radius.
It is worth mentioning that, in addition to the works going to sea, the operation mode and narrative techniques of Chinese online literature have also been widely used for reference. By the end of 2023, each overseas platform has cultivated nearly one million overseas and local authors. Overseas platforms learn from the operation mode of Chinese online literature, open the IP transformation and industrial chain development of original content, and build a global IP ecosystem.
The tide of the times keeps surging forward. We believe that young online literature can and will do a lot in recording the great times, delivering mainstream values, and telling Chinese stories. "In the new era and new journey, the online literature community should strengthen its historical initiative, strengthen its responsibility, face various challenges, adhere to integrity and innovation, and contribute new and greater strength to the great rejuvenation of the Chinese nation," said He Hong, director of the Network Literature Center of the Chinese Writers Association.
