Suning became the "first crab eater"
Previously, Suning E-Commerce launched an information flow advertising trial on the UC Headline advertising platform for its 818 store celebration. During the entire launch period, UC has brought its exposure to 6.28 million, click throughs to more than 440000, and CTR to more than 7%, far above the industry average. According to the statistics after the advertiser, the order cost on the UC Headline advertising platform is 22.3% lower than that of similar platforms, and the order amount generated per UV is larger than the average level (that is, the customer unit price is higher), which not only further verifies the effect of accurate delivery of UC, but also proves from another aspect that users on the UC platform have stronger consumption capacity and higher value for a single user.
Just like the new brand concept of UC Browser, "It's better to understand me than to give more", UC Headline Advertising Platform will also understand users and advertisers better. To build a more intelligent information bridge between advertisers and users and achieve more valuable services, this is what UC Headline advertising platform wants to do.