In recent days, Fujian, Shandong, Zhejiang, Shanghai, Guangdong and other provinces have successively released the implementation plan and operating rules of consumer goods trade in. The program specifies the support scope and subsidy rules for consumers to participate in the trade in of cars, household appliances, etc.
At a trade fair in Zibo, Shandong Province, smart and connected new energy vehicles became the choice of many young consumers, with manufacturers dropping up to 30000 yuan and various replacement subsidies.
In Shanghai, major shopping malls launched more than 80 consumer promotion activities, and street shopping malls launched various online and offline full discount and coupon issuance activities, with an overall profit margin of more than 100 million yuan.
Driven by the old for new policy, on May 1, the flow of people in key offline business districts in Yunnan Province exceeded 8 million, with a year-on-year growth of about 10%. Offline consumption continues to rise, while online sales become more popular. According to the data from various platforms of comprehensive online shopping, during the May Day holiday, more than 400 household appliance brands and more than 1000 businesses participated in the trade in, and more than 55 categories of products were available for free.
The relevant person in charge of the Ministry of Commerce said recently that, in the principle of respecting consumers' wishes and responding to consumers' demands, the Ministry of Commerce will work with multiple departments and take multiple measures to make consumers feel more satisfied. In terms of exchanging old cars for new ones, it is more affordable to buy cars, more convenient to use cars, and easier to sell cars; In terms of household appliances, home decoration, kitchen and bathroom renovation, we highlighted the convenience of consumption, transparency of information, and environmental optimization, organized and carried out actions such as "putting home appliances into communities with confidence", and improved after-sales service of household appliances.
It is understood that driven by the government, enterprises, merchants and other subsidies and preferential policies, the enthusiasm for the purchase of cars, home appliances and household appliances in many places has continued to rise. Green, intelligent and energy-saving home appliances have been favored by consumers. The number and amount of orders for offline home appliances to trade in old ones have increased significantly, and the implementation of the policy has shown initial results.
Zou Yunhan, deputy director of the Macroeconomic Research Office of the National Information Center of the National Development and Reform Commission, said that consumers have changed their focus from "whether there is something" to "whether it is good or not", and there is huge potential for intelligent and green demand. Trade in meets the needs of consumption upgrading, accelerates the introduction of high-quality durable consumer goods into daily life, and meets the people's yearning for a better life.
[Editor in charge: Zhao Jing]
