On January 30, local time in France, Tencent and the French National Museum Federation signed a memorandum of strategic cooperation at the Grand Palace in Paris. Based on the experience of "new cultural innovation" and digital capabilities, Tencent will carry out in-depth exploration with the French National Museum Federation in China France cultural exchange, traditional culture inheritance and innovation. On the day of the signing ceremony, the two sides announced the launch of the "National Treasure Global Digital Museum", "China New Cultural and Creative" theme exhibition and other projects.
Cheng Wu, vice president of Tencent Group, said: "On the occasion of the 55th anniversary of the establishment of diplomatic relations between China and France, Tencent is very happy to reach strategic cooperation with the French National Museum Federation, which is the protector of French art; As an Internet based technology and culture company, Tencent is committed to promoting the innovation and inheritance of traditional culture, and looks forward to bilateral cooperation to contribute to China France cultural exchanges and even global cultural mutual learning. Today, the "National Treasure Global Digital Museum" is also officially launched. With the power of Internet technology, more Chinese people can cross the geographical restrictions at home and abroad, feel the beauty of China's national treasures, and pass on traditional culture to the next millennium. "
Patrick DAMBRON, president of the French Chinese Culture and Arts Federation, said: "Tencent has long understood and understood how to solve the 'pain points' of the current development of museums and art institutions. It uses Internet technology to revitalize cultural heritage, and also encourages the young generation to actively give new life and vitality to the current generation and traditional culture and art."
Li Shaoping, Minister Cultural Counsellor of the Chinese Embassy in France, attended the event, He also pointed out: "This Tencent New Cultural and Creative Theme Exhibition came to Jimei Museum, showing the new face of Chinese cultural and creative, spreading Chinese culture in a dynamic, fashionable and dynamic form. Through the exhibition, the audience can appreciate the Chinese classical culture represented by cultural relics while feeling a different atmosphere of contemporary China."
Matthias GROLIER, International Affairs Advisor of the French Ministry of Culture, Chris Dercon, President of the French National Museum Federation, Sophie MAKARIOU, President of the Jimei Asian Art Museum, Honorary President of the Jimei Museum Management Committee, Olivier G é rard, Chinese cultural scholar, Louvre Museum, Pompidou Art Museum, Musee d'Orsay The Picasso Museum and other guests from the cultural and museum circles in Paris also came to the scene to witness the strategic cooperation between the two sides.
The first batch of 25 high-quality cultural relics were added to the "National Treasure Global Digital Museum" ”
On the day of signing, Tencent announced the launch of the "National Treasure Global Digital Museum". As a top cultural institution that collects Asian cultural relics, the National Museum of Asian Art in Guimei, France, has reached a cooperation with Tencent, and its selected 25 high-quality Chinese cultural relics have become the first batch of digital collections of the "National Treasure Global Digital Museum". The Baoyuan Ji blue glazed plum vase with white dragon pattern, the jade pig dragon with a history of more than 5000 years, the largest animal type statue in the world at present - elephant statue, the three color arhat statue of the Liao Dynasty, and the white jade tiger of the Western Han Dynasty are all listed here.
(Some of them are included in the first collection of "National Treasure Global Digital Museum".)
The "National Treasure Global Digital Museum" was launched by Tencent and is aimed at top museums at home and abroad, especially those overseas museums that are difficult for Chinese tourists to visit due to geographical and economic conditions. Through cooperation authorization, the Chinese treasures and cultural relics in the museum are digitized. Online tourists can understand the introduction and picture display of cultural relics through Tencent's "Museum Officer" applet, QQ browser and other display and communication platforms, and enjoy the handed down national treasures across geographical restrictions by moving their fingertips. It is reported that its first collection will be launched in the "Museum Officer" applet during the Spring Festival, and the information category of the collection will be further enriched and improved.
French museums include excellent creative works of Chinese youth
The two sides will also work together to promote Chinese youth creativity on the world stage. The Next Idea Tencent Innovation Contest, which has been held for seven consecutive times, is a platform for mining, inspiring, cultivating and incubating youth creativity and activating traditional culture. Based on the introduction of Chinese symbols such as the Forbidden City and Dunhuang, the 2018 event is the first time to cooperate with the French museum community and introduce overseas cultural IP such as the Mona Lisa to further stimulate the creative vitality of Chinese youth.
At the signing ceremony, the French National Museum Federation announced that it would be included in the award-winning work "The Silk Road Range Rover" of the judges of Tencent Next Idea Cultural Creative Design Competition; The National Asian Art Museum of Kyrgyzstan and the United States received the gold prize work "The Fifth Great Invention" from the Tencent Next Idea University Game Production Competition and the Dunhuang Flying Rock Paintings "Glory of the King". These works will have the opportunity to be exhibited in the museum in the future; Cultural and creative products based on the Mona Lisa and Dunhuang elements will also enter the cultural and creative shop of the French Museum, allowing visitors from all over the world to experience the creativity of Chinese youth.
Among them, the theme board game "Range Rover on the Silk Road" is based on the ancient Chinese game "Range Rover", taking the Hexi Corridor as the regional background, integrating classic stories of the Tang Dynasty, so that players can understand the history and culture of Dunhuang on the Silk Road. The design inspiration of the space puzzle game "The Fifth Invention" is derived from the "tenon and mortise" structure of traditional Chinese architecture, allowing players to experience the charm of traditional architectural culture in the game experience.
The theme exhibition of "China's new culture and innovation" was unveiled in the Jimei Museum
As one of the cooperation contents, Tencent and the Jimei National Asian Art Museum jointly unveiled the theme exhibition of "China's New Culture and Innovation" on the eve of the Spring Festival, displaying the cultural customs of the "Spring Festival", the creative works of Chinese youth based on traditional cultural IP, and Tencent's representative works integrating scientific and technological elements and traditional culture.
At the exhibition site, in the exhibition area of the Forbidden City, visitors will enjoy the excellent works produced by the Next Idea Music Innovation Competition of "Ancient Painting Will Sing", and appreciate the artistic conception of the combination of millennium ancient paintings and digital music; The popular cartoon "Echo of the Forbidden City" produced by the Next Idea Contest tells a moving story about the people in the Forbidden City protecting national treasures during the Anti Japanese War; In the Dunhuang exhibition area, based on the caisson murals in Mogao Grottoes, the "Dunhuang poem towel" integrates 8 theme elements and more than 200 detail elements. Users can DIY design patterns on WeChat applet, and can also produce silk scarves to wear in kind to welcome the New Year, and feel the beauty of Dunhuang in daily life; In the exhibition area of "Chinese red - the inspiration of rouge", the new vitality of the traditional "Chinese red" in cultural creativity is demonstrated with color as the theme; In the game exhibition area, the Fifth Invention, which was collected by the National Asian Art Museum in Kyrgyzstan and the United States, was also displayed.
The exhibition content of the historical customs of the "Spring Festival" is also rich. The family photo, New Year's money, New Year's Eve dinner, and the "WeChat Red Packet" created by Tencent integrating the millennium red packet culture and mobile payment, a series of interactive devices vividly display the New Year folk customs, allowing overseas Chinese and foreign friends to experience the integration and cultural connotation of the Chinese New Year.
