As the May Day holiday approaches, on April 25, tens of millions of merchants across the country jointly launched the "Spring Consumption Festival" with Alipay. To help boost consumption, Alipay invested 1 billion red packets and further Open platform Ability, Travel , catering, retail, etc industry All businesses and institutions can obtain more customer consumption by laying red envelope codes offline, or issuing coupons online, live broadcast and other ways, to jointly create a more smoky consumption festival.
Since its launch in 2017, Alipay's "red envelope code" has become a popular digital tool for businesses by means of consumers scanning the code to receive discounts and businesses earning rewards. During this "Spring Consumption Festival", more than 10 million offline businesses can participate only by applying for "making money red envelope", and consumers can get up to 888 yuan red envelope by scanning the "red envelope code" before paying.
Online merchants are also ready. From April 25 to May 5, users can participate in Alipay by searching for "Spring Consumption Festival", and obtain red packets, coupons and hundreds of benefits jointly provided by Alipay and merchants.
For example, Alipay video With more than 85 million yuan invested in live broadcast, users can receive red packets by watching videos, browsing live broadcast and other ways. At present, live broadcast businesses that have signed up to participate in this consumption festival have increased four times compared with last year; On Alipay's "Daily Grab" and "Consumer Circle" channels, Leshi, Haidilao, McDonald's and other businesses have also adopted low-priced products, limited second kill Applet Coupons and other means to provide consumers with cost-effective goods.
In order to meet the May Day travel craze, businesses and institutions all over the country also showed their own ingenuity. Through small programs and live broadcast, Alipay issued 50% discount tickets for hotels, bus and subway tickets, and rent full or reduced tickets and other benefits.
