BIFF2019 cheers for art home furnishing and cheers for original design
Art and design, originated from and higher than life, this deep-rooted concept has almost become an invisible wall, which has always been between artists, businesses and consumers. However, in recent years, household aesthetics has been paid more and more attention by consumers. Through the magic link of household, design and art have gradually entered people's lives, and consumers are more willing to pay for high-quality original design of household and household art.
The 3rd Beijing International Home Furnishing Exhibition and New Retail Expo (BIFF2019 for short), which will be unveiled in the new hall of China International Exhibition Center on June 21-23, 2019, will closely follow the trend of home design and home art, and start a wonderful journey of art home furnishing with the leading domestic and foreign brands in the home furnishing circle.
In order to give full play to the theme of design art, BIFF2019 has created four professional exhibition halls in different fields. Among them, there are many international first-line brands W1 and W2 international furniture museums, which catch up with foreign classic designs and directly shorten the distance between them and consumers; The E1 original furniture museum, which gathers domestic leading design brands, and the E3 art home museum, which gathers the strength of original art and original design, have made great efforts on the road of art being people-oriented.
Catch up with international top brands and keep up with the cutting-edge design trend
How to integrate art design into ordinary people's homes? Many international first-line household brands have their own opinions and experience on this point. In their opinion, the design must be fashionable, but also have an attitude. A home product that can become a vane is not only won by vision, but also by life and values.
Therefore, BIFF2019 has taken out two exhibition halls, W1 and W2, as international home furnishing halls. Here, visitors can not only see the new international brands with the most attitude, but also explore the cutting-edge design trends. These two pavilions have gathered more than 100 international brands, with a total area of 30000 square meters and an estimated number of exhibits of nearly 10000 pieces.
Poltrona Frau、Cassina、Roche-Bobois、Fama、Chateau d’AX、Natuzzi、Vispring、H? Stens, Himolla, Schramm, Mustering, Moosburger, Simmons, Serta, Sealy, Nobailia, KIC and other international first-line design brands will appear here, bringing a global home design carnival to everyone.
At this exhibition, visitors can not only have close contact with the world's top household design products, but also quickly grasp first-hand global design information and predict future household fashion trends.
Original art should not be underestimated. It has a different style and is moving
With the awakening of consumer awareness, the demand for spiritual culture has become increasingly prominent. Nowadays, original art has become a major consumer hot spot in the home market.
BIFF2019 has taken out a whole exhibition hall of Hall E3 to build an art home museum that gathers original art and design. A total of more than 50 brands with original art as the core driving force have gathered here, bringing together the original art works of nearly 100 famous artists, and it is expected that nearly 1000 works will be exhibited.
Legendary culture, Poly Art, Jinping Korean Art Museum, Moguyu Art Artmore, Baozhenwang, Xuyuan, Fangyuan Art Museum and other brands focusing on the field of original art will jointly bring you a group of outstanding young original artists' excellent works.
In fact, a number of original art platforms have already emerged in China, such as the cuttlefish art Artmore. They connect talented original artists to deliver more mature works of art to the market; On the one hand, we face consumers and select more valuable designs for the public. In the long run, these platforms have become more and more "professional, affordable, and high-quality" in the field of original art.
This time, BIFF2019 is not only determined but also considerate in terms of artistic home furnishing. Because many of the exhibited artworks have stories that can't be missed, the organizer of the exhibition has specially set up a two-dimensional code beside each work. At that time, the audience can learn the relevant information and stories of each work by scanning the code, and even can place an order with one click to bring the beautiful original artworks directly home.
In fact, as the sponsor of BIFF, Unimaginable Home has been testing the field of original art since last year. The passed down culture of Fantasia has not only created exclusive "Original Artist ArtHome" area in the stores of Fantasia in Beijing's North Fifth Ring Road, Shilihe, Lize Business District.
With the vigorous promotion of Fantasy Home and BIFF, the original art works that were far away from daily life have gradually entered into millions of households, becoming a veritable "art commodity", and further promoting the commercialization process of Chinese original art circles.
Original design is rising and will become a big thing in time
In recent years, a number of brands with original design as the core driving force have emerged in China's home furnishing industry. Regardless of their seniority and scale, these local brands focusing on original design have always been determined to add to the growing Chinese original design.
BIFF2019 adheres to the spirit of supporting original design, selects a group of widely recognized and praised original design brands in the industry, and brings them to E1 Original Furniture Museum and E3 Art Home Museum, bringing a thriving vitality and creativity to this exhibition.
E3 Art Home Furnishing Museum mainly gathers a group of small and beautiful exquisite brands, such as hidden mountain artifacts, wearisome rooms, Hechu, mortals, Jiude copper, etc. As old friends of BIFF, these brands, which are in development and not large enough, have already occupied a place in the minds of home furnishing experts and fashion trendsetters.
The independent design brand Hechu, who also participated in the exhibition last year, said frankly that such a small and young brand like himself is in great need of a big exhibition platform like BIFF to help them open the market, enhance brand awareness, and prepare in advance for future brand development and expansion.
In fact, throughout the home furnishing industry, it is not only the popular home furnishing brands that are facing the dilemma of transformation, but also the original design brands that are facing the dilemma of transformation. The Mountain Hidden Creature, born in Beijing Songzhuang Art District, is trying to explore its own business path and move towards a broader market. The household brand mortal, which also focuses on original design, has chosen to cooperate with the market-oriented brand PULIS Price to hold the exhibition, trying to find a balance between design aesthetics and practical economy.
In the E1 Original Furniture Museum, you can see a number of original brands that have developed to a certain level, such as Qumei, Kangneideng, Ronglin, HC28, Window of the City, Nasca, Mumei, Xianshi, Danishi, Gaosheng, and so on. These brands not only follow the steps of Fantastic Home to open their own stores in the country, It has won a respect in China's home furnishing industry with its own strength.
BIFF2019 not only provides a platform for these original design brands to show themselves, but also brings them more resources and traffic. It is believed that with the joint support of Fantasy Home and BIFF, more and more original design brands will successfully transform into marketization, bringing more excellent original design products to more consumers.
In the past, China's home furnishing industry was once only recognized by "Made in China" internationally due to the lack of design, but now, "Created in China" is the future development direction of the entire Chinese home furnishing industry. BIFF2019, which has always supported original design, is more practical. It not only provides a broad exhibition platform for original design brands, but also intends to support and support youth design.
Around the theme of design, BIFF2019 also created a series of forum activities to provide a platform for young designers to exchange and learn from each other. For example, Qing Shan Zhou Ping, the most popular designer in the whole network and numerous fans, will appear at the exhibition on June 22, bringing a wonderful speech about design and life to everyone. In addition, Wang Dapeng, Bu Tianjing and other young designers will also interact and share with you on the scene.
As the largest furniture exhibition platform in North China, BIFF not only undertakes business responsibilities for brands, but also undertakes the obligation to promote excellent design for the industry and society, helping Chinese original design develop better and faster. In the future, BIFF will continue to empower Chinese original design, and inject a steady stream of strong vitality into the home furnishing industry.
